SYDNEY,
Sept. 9,
2024 /PRNewswire/ -- MINISO, the renowned
global lifestyle brand, is excited to announce the grand opening of
its first Sanrio-themed store in Australia on September
7th. This store, located on George Street in
Sydney, marks the brand's
first-ever Sanrio-themed IP collection shop in Australia and its first flagship shop in the
country. With over 2,500 SKUs and an area of approximately 300
square meters, this new store is set to offer a brand-new and
joyful shopping experience to the Australian market.
The new flagship store, with its impressive
Sanrio-themed storefront and dedicated Sanrio zones, showcases
MINISO's IP strategy. IP products make up over 70% of the store's
offerings, with nearly 30% featuring beloved Sanrio characters like
Kuromi, Melody, and Cinnamoroll, including popular items such as
blind boxes and night lights. Customers can also find popular IP
items of Disney, BT21, Loopy and more, making the
store a must-visit destination for all fans of these beloved
characters. The sales performance of this store during
the opening weekend set a new record for the highest sales per
square meter among all MINISO stores.
The store's prime location in the bustling
heart of Sydney makes it easily
accessible to both locals and tourists. Surrounded by major retail
areas and iconic attractions like the Sydney Town Hall and Queen
Victoria Building (QVB), it promises a steady flow of foot traffic.
George Street, Sydney's original high street, remains one of
the busiest streets in the city centre, further enhancing the
appeal of this new MINISO store.
To celebrate the launch of its flagship
store, MINISO has introduced a limited-edition reusable shopping
bag inspired by Australia's iconic
kangaroo – the MINISO Kroo Bag. This
exclusive bag will be gifted to customers who spend a specified
amount in-store on the opening day. The Kroo Bag merges the essence
of Australia's beloved kangaroo
with the signature MINISO shopping bag, encapsulating the theme
"Karrying Fun to Australia." To
amplify this message, MINISO has also released a creative video
showcasing shoppers with oversized Kroo Bags, inviting Australians
to join in the fun and excitement.
This George Street MINISO flagship store is
MINISO's second overseas Sanrio-themed location, following the
success of the Margo City store in Indonesia last October. It marks the beginning
of MINISO's new journey in Australia and underscores the brand's
commitment to expanding its global footprint.
Since entering the Australian market,
MINISO has successfully opened shops in Sydney and Melbourne and is continuously expanding its
presence in the country. It plans to open more stores in key cities
of Australia, targeting both prime
business districts and emerging areas. This expansion will involve
upgrades on both store design and product range of all existing
stores, ensuring that every customer experiences a fresh
MINISO.
MINISO is committed to offering Australian
consumers top-quality and innovative IP design products. With a
strong and loyal customer base and increasing demand, the brand
aims to create a joyful atmosphere and an exciting shopping
experience for everyone who visits MINISO stores, spreading the
brand's Joy Philosophy to even more consumers worldwide.
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SOURCE MINISO