Nielsen to Acquire Remaining Interest in BuzzMetrics; Will Merge Internet/Online Operations to Create 'Fully Integrated Suite of
30 Aprile 2007 - 10:52PM
PR Newswire (US)
NEW YORK and HAARLEM, the Netherlands, April 30 /PRNewswire/ -- The
Nielsen Company, a leading global information and media company,
and BuzzMetrics, the global leader in tracking and analysis of
online consumer- generated media, today announced that Nielsen and
the other stockholders of BuzzMetrics have agreed in principle to a
transaction under which Nielsen, which already owns approximately
58 percent of BuzzMetrics, would acquire the remaining BuzzMetrics
shares it does not currently own. Financial terms were not
disclosed. The transaction is expected to be completed by the end
of May 2007. Nielsen has been involved with BuzzMetrics since
January 2005, and took a majority position in February 2006.
Earlier this year, Nielsen announced it had entered into a merger
agreement with NetRatings, Inc. (NASDAQ:NTRT) under which Nielsen,
which already owns approximately 60 percent of NetRatings, would
acquire the NetRatings shares it does not currently own. That
transaction, subject to NetRatings stockholder approval, is
expected to be completed in the second or third quarter of this
year. Upon completion of the BuzzMetrics and NetRatings
transactions, Nielsen's premiere Internet information services --
which are marketed as Nielsen//NetRatings and Nielsen BuzzMetrics
-- will be consolidated into a single service unit. The new service
will be led by Itzhak Fisher, Executive Chairman of BuzzMetrics. As
Executive Chairman of the new service, Mr. Fisher will continue to
report to David Calhoun, Chairman and CEO of The Nielsen Company.
"NetRatings and BuzzMetrics are recognized as the two leading
providers of insight about consumer behavior online," said David
Calhoun, Chairman and CEO of The Nielsen Company. "By acquiring 100
percent of these world-class brands, Nielsen can provide our
clients with unrivaled understanding of consumer behavior in this
space," added Calhoun. "More broadly, we can provide our clients
with even more insightful information when Internet/Online consumer
usage is combined with what products and services consumers buy
(ACNielsen), what consumers watch on television (Nielsen Media
Research), and what books, films, audio and video usages consumers
interact with across multiple platforms. Providing a fully
integrated suite of services will enable Nielsen to provide clients
with unprecedented insights they need to grow their businesses."
About The Nielsen Company The Nielsen Company is a global
information and media company with leading market positions and
recognized brands in marketing information (ACNielsen), media
information (Nielsen Media Research), business publications
(Billboard, The Hollywood Reporter, Adweek), trade shows and the
newspaper sector (Scarborough Research). The privately held company
has more than 42,000 employees and is active in more than 100
countries, with headquarters in Haarlem, the Netherlands, and New
York, USA. For more information, please visit
http://www.nielsen.com/. About NetRatings NetRatings, Inc.
(NASDAQ:NTRT) delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience
measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site- centric Internet audience
measurement services, online advertising intelligence, user
lifestyle and demographic data, e-commerce and transaction metrics,
and custom data, research and analysis. For more information,
please visit http://www.nielsen-netratings.com/. About Nielsen
BuzzMetrics The Nielsen BuzzMetrics service, marketed by
BuzzMetrics, Inc., is the global standard in measuring
consumer-generated media and word of mouth. Nielsen BuzzMetrics
helps more than 100 leading global companies interpret and leverage
the buzz surrounding clients such as Canon, Comcast, Ford, General
Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and
Toyota, as well as the top 15 pharmaceutical concerns. Other
clients include the world's largest marketing-services firms, and
innovative new-marketing agencies. The company has also
collaborated with distinguished research organizations such as the
Pew Internet and American Life Project. BuzzMetrics, Inc. is a
subsidiary of The Nielsen Company, owner of such renowned research
names as ACNielsen and Nielsen Media Research. For more
information, visit http://www.nielsenbuzzmetrics.com/.
Forward-looking Statements This communication contains
"forward-looking statements" which represent the current
expectations and beliefs of management of Nielsen concerning the
proposed acquisition of BuzzMetrics and other future events and
their potential effects on Nielsen and BuzzMetrics. The statements,
analyses, and other information contained herein relating to the
proposed acquisition, as well as other statements including words
such as "anticipate," "believe," "plan," "estimate," "expect,"
"intend," "will," "should," "may," and other similar expressions,
are "forward-looking statements" under the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are
not guarantees of future results and are subject to certain risks
and uncertainties that could cause actual results to differ
materially from those anticipated. Those factors include, without
limitation: (1) whether a definitive stock purchase agreement is
signed by Nielsen and the other stockholders of BuzzMetrics; (2)
the satisfaction of the other conditions specified in the purchase
agreement; (3) the ability to successfully combine the businesses
of Nielsen and BuzzMetrics and BuzzMetrics and Nielsen NetRatings;
(4) operating costs and business disruption following the
acquisition, including adverse effects on relationships with
employees; (5) changes in the stock market and interest rate
environment that affect revenues; (6) diversion of management time
on acquisition related issues; (7) control and retention of key
employees upon announcement of the proposed acquisition and
following closing; (8) general economic conditions such as
inflation; and (9) general political and social conditions such as
war, political unrest and terrorism. DATASOURCE: The Nielsen
Company CONTACT: Jack Loftus of The Nielsen Company,
+1-646-654-8360 Web site: http://www.nielsen.com/
http://www.nielsen-netratings.com/
http://www.nielsenbuzzmetrics.com/
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