LECTRA: Trayton opts for automation with Lectra
15 Maggio 2014 - 5:59PM
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
that the Chinese furniture manufacturer, the Trayton Group, has
selected Lectra's Versalis® and Vector® together with product
development, pattern-making and nesting software, to automate and
optimize their production in China. Founded in 1999 by its Danish
CEO, Simon Lichtenberg, the Trayton Group has become one of the
biggest furniture manufacturers in China with two factories in
Shanghai and Zhejiang and more than 2,000 employees. Leather
accounts for 80% of the company's production, with the remaining
20% in fabric, and 90% of total production destined for export.
Brand names include Simon Li and Trayton Furniture. The Group
operates on several levels: for the majority of its customers, it
acts as an Original Design Manufacturer (ODM) providing designs for
their selection; it produces designs it receives from Original
Equipment Manufacturers (OEM's), and it also manufactures and
exports finished products. The Trayton Group also produces
furniture for a large Scandinavian furniture retailer. Its goal is
to become a market leader in quality and design lifestyle products
in China and internationally. Like many other companies in China,
the Trayton Group is facing a rise in the cost of labor and a
scarcity of skilled workers, making it difficult to maintain
margins and remain competitive. To counter this, the company was
looking for ways to use technology to reduce costs, whilst
maintaining its reputation for quality and workmanship. In
addition, to meet increasing demand, a third manufacturing facility
is planned and this has to be seamlessly integrated with the
existing structure. "Our vision is to improve the quality of life
for all of us. We want to inspire and improve our surroundings. Our
business idea supports this vision by offering a wide range of
products and solutions that can improve people's homes and their
lifestyle: products of better design and better quality, produced
in cost effective ways to make it accessible to many," says Simon
Lichtenberg. "Delivering the best value in leather seating is not
simply a matter of great design, comfort, quality, or cost. It's
about bringing all those important elements together, in just the
right way. With its integrated design and manufacturing solutions,
Lectra is helping us to do just that." The Trayton Group had
identified increased automation of its operations as one way to
reduce costs. Lectra consultants worked closely with the company,
to pinpoint and prioritize the Group's needs, looking at processes
and working methods. Regular meetings were also held with the
Trayton Group's service team to ensure that the actual
implementation went very smoothly, with rapid adoption by the teams
and minimum disruption to production. In addition, Lectra was able
to go even further, making recommendations on optimizing the entire
production chain, from pattern making to cutting. "Lectra is
focused on bringing measurable added value to the Trayton Group,
not only in terms of productivity, but also in terms of process
optimization, sustained performance and continuous improvement. Our
expertise and consulting approach are the spearhead of everything
we do with them," says Céline Choussy Bedouet, Marketing Director,
Automotive, Furniture and Technical Textiles, Lectra.
About the Trayton Group
Trayton Group was established in Shanghai in
1995 in the timber trade between Africa and Asia. Today Trayton
Group's main business is design, manufacture, market and retail -
upholstery, furniture, furnishings and lifestyle products. The
global headquarter is in Shanghai, China with a professional
organization with more than 2,000 employees. The group owns and
operates close to 100,000 m2 of manufacturing facilities in
Zhejiang and Shanghai. Trayton Group also established two joint
ventures with BoConcept, the modern Danish lifestyle brand and
Kvadrat, Danish very high end fabric brand.
For more information, please visit www.trayton.com
About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,400 employees and $270 million in 2013
revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
® Vector and Versalis are registered trademarks of
Lectra.
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra_Trayton_press release
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