DENVER, Oct. 6, 2021 /PRNewswire/ -- Truss CBD
USA, a joint venture by Molson
Coors Beverage Company (NYSE: TAP) and HEXO USA Inc, a subsidiary of HEXO Corp (NASDAQ:
HEXO), today announces the expansion of Veryvell,
a line of hemp-derived CBD and adaptogen beverages.
Following a successful Colorado
launch in 2020, Truss CBD USA now
expands Veryvell semi-nationally to be available in 17 states.
Residents in the states of Alaska,
Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New
Jersey, New Mexico,
New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia, and West
Virginia can now get Veryvell delivered right to their door
via direct-to-consumer online purchase at www.trusscbdusa.com.
"Veryvell is a truly remarkable product poised at the forefront
of an emerging category of beverages," said Jane Armstrong Hockman, Truss CBD USA general manager. "Truss successfully
combined the extensive experience of Molson
Coors and Hexo to create a great tasting, high-quality
functional beverage line that resonated well with the Colorado consumer. We are thrilled to now
provide individuals across the U.S. the opportunity to enjoy
Veryvell as much as we do."
"Veryvell is another great example of our commitment to
expanding beyond beer. We have continually backed up this ambition
by developing strong partnerships and launching new products. And
today we're thrilled to be expanding Veryvell through our Truss
JV," said Pete Marino, president of
the emerging growth division for Molson
Coors. "This demonstrates the progress we are making to
transform Molson Coors into a true
beverage company."
Designed to meet you in every mood, the Veryvell line offers
non-alcohol, adaptogenic, hemp-derived CBD sparkling waters and
unflavored beverage drops. All Veryvell products use broad
spectrum hemp and contain <0.3% THC.
Veryvell CBD sparkling waters have a crisp taste, zero sugar,
and zero calories. The ready-to-drink beverages come in three
premium flavors and feature 20mg of high-quality CBD and adaptogens
in each 12 oz can.
- Focus - a combination of grapefruit and tarragon
with Ginseng and Guarana
- Mind & Body - a blend of strawberry and
hibiscus with Ashwagandha and Elderberry
- Unwind - a fusion of blueberry and lavender with
Ashwagandha and L-Theanine
Veryvell CBD beverage drops are a complete lineup of unflavored,
water soluble blends of CBD and adaptogens that give consumers the
freedom to craft their own CBD beverage. Each bottle contains 500mg
of CBD. Drops also come in three offerings:
- Focus – CBD with Guarana
- Mind & Body – CBD with Elderberry
- Unwind – CBD with L-Theanine
"Molson Coors and HEXO have built
a great partnership in Truss, and we are ready to
expand on the success we have seen in both Canada and Colorado. We believe we have developed some of
the highest quality, most reliable brands in the
market by utilizing our Powered by HEXO technology,
and are excited to have the opportunity to share Veryvell with
consumers across the U.S." said HEXO CEO and co-founder
Sebastien St-Louis.
Veryvell is now available for purchase in 17 states
at www.trusscbdusa.com and available in store at select
Colorado retailers.
For consumers interested in learning more about Veryvell please
visit www.trusscbdusa.com or follow @liveveryvell on
Facebook and Instagram.
ABOUT TRUSS CBD USA
Truss CBD USA is a joint
venture between Molson Coors Beverage Company and HEXO Corp
foraging a new space at the intersection of the beverage world and
the CBD frontier. Born in Colorado
and backed by two industry leaders, we're dedicated to creating a
world of CBD beverages as diverse as the people who will enjoy
them. Our meticulous attention to detail leads to high-quality,
non-alcohol, hemp-derived CBD beverages. The Truss CBD USA portfolio of beverages span a range of
flavor profiles and drinking occasions, starting with the launch of
Veryvell sparkling CBD water and beverages drops. For consumers
interested in learning more, visit www.trusscbdusa.com or
@LiveVeryvell on Facebook and Instagram.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson
Coors has been brewing beverages that unite people for all
of life's moments. From Coors Light, Miller Lite, Molson Canadian,
Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White,
Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and
more, Molson Coors produces many
beloved and iconic beer brands. While the company's history is
rooted in beer, Molson Coors offers
a modern portfolio that expands beyond the beer aisle as well.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New York Stock Exchange (NYSE:
TAP, TAP.A) and Toronto Stock Exchange (TSX: TPX.A, TPX.B).
Molson Coors' ESG strategy is
focused on People and Planet with a strong commitment to raising
industry standards and leaving a positive imprint on our employees,
consumers, communities and the environment. To learn more about
Molson Coors Beverage Company, visit molsoncoors.com or
MolsonCoorsOurImprint.com.
ABOUT HEXO CORP
HEXO is an award-winning licensed producer of innovative
products for the global cannabis market. HEXO serves the Canadian
recreational market with a brand portfolio including HEXO, Redecan,
UP Cannabis, Namaste Original Stash, 48North, Trail Mix, Bake Sale,
REUP and Latitude brands, and the medical market in Canada, Israel and Malta. The Company also serves the
Colorado market through its
Powered by HEXO® strategy and Truss CBD USA, a joint-venture with Molson Coors. With the completion of HEXO's
recent acquisitions of Redecan and 48North, HEXO is a leading
cannabis products company in Canada by recreational market share. For more
information, please visit www.hexocorp.com
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SOURCE Truss CBD USA