Landmark Global Media Usage Study Highlights Importance of Print, Vendor and Industry Publication Web Sites, the Rise of E-News
03 Maggio 2006 - 4:00PM
PR Newswire (US)
North American Engineers Rely on Print for Creditability and
Readability; While Asian and European Engineers Look Online SAN
FRANCISCO, May 3 /PRNewswire-FirstCall/ -- CMP Media's Electronics
Group today announced the findings of a extensive global media
usage survey, conducted in conjunction with Beacon Technology
Partners, a market research firm serving the electronics and
computer industries. The survey polled more than 4,000 electronics
engineers worldwide, and was issued in eight languages across 30
countries. "This is the most comprehensive survey of electronics
engineers ever conducted," said Paul Miller, senior vice president
and group publisher of CMP Media's Electronics and Software
Development Groups. "The global study provides highly strategic
insight to both editorial and advertising communities as it
uncovers distinct geographic differences and offers details into
what, why, when and how engineers around the world consume their
media." "The credibility associated with print titles such as CMP
Media's EE Times continues to be an important factor in our
advertising spend decisions," commented Scott Lewis, director of
corporate communications and worldwide marketing at Xilinx. "With
integrated media portfolios such as CMP Media's, that credibility
extends into mediums such as e-newsletters, which are becoming more
and more popular with our customer base." The survey shows that
print remains the leader in providing credible news and analysis,
while online resources are most important for immediate access to
breaking news and technical how-to information, and validates the
continued role of industry events as networking opportunities.
However, it uncovers interesting cultural differences in how
electronics engineers educate themselves, uncover how-to
information, and build relationships with their peers. A few key
highlights from the report include: -- North American engineers are
more likely to use print, including industry publications and
catalogs, in addition to online media, while Asian and European
engineers are apt to rely on online media -- Overall, print titles
and vendor Web sites tied for the top information source (79%),
followed closely by search engines (75%) and industry publication
Web sites (68%) o Print titles were cited as the most important
source for "credible information" and "readability of information,"
and 58% agreed that the Internet cannot take their place o At the
concept development and product development stage (when most brand
and component decisions are made) engineers turn first to print
publications for news, analysis and trend information o Vendor Web
sites are the preferred source for "product information" and
"detailed answers to challenging problems" except in Asia, where
respondents use of vendor Web sites is far below that of engineers
in the U.S./Canada and Europe -- Industry publication email
newsletters were the fifth most important source overall (52%), and
cited as the preferred source for "news and analysis of what's
happening in the industry," with particular popularity in Europe --
Search engines are the top choice for "technical information,
design ideas and application techniques" o Google is highly
preferred to Yahoo! - 60% to 22%, with the gap widening in North
America o Asian engineers are more prone to use vertical search
engines, particularly in China and Korea -- Industry conferences
and exhibitions were cited as most important for "networking and
building relationships" and were particularly popular in Asia --
Web conferences and work-related video are preferred by younger
engineers (age 35 and younger) to "learn about design tips/ideas."
But in China and Korea, more than half of respondents had not
attended a single conference in the past year -- New media such as
podcasts and RSS feeds have little toehold, except in China and
India About CMP Media's Electronics Group The CMP Media Electronics
Group is the premier technology and business media brand serving
the information needs of the creators of technology worldwide
through print, online and conferences. As the most comprehensive
and integrated source of electronics technology information, the
CMP Media Electronics Group offers a full suite of products and
services to reach electronics systems design professionals
throughout the world. With its combination of media properties, the
CMP Media Electronics Group focuses on delivering a targeted
audience and actionable information to marketers in the electronics
technology community. Each month, CMP Media's Electronics Group
delivers more than 1 million copies of its publications in five
languages to subscribers in 55 countries. Online visitors from more
than 100 countries view more than 7.5 million pages on its Web
sites in six languages and in a year, more than 35,000 decision
makers from 48 countries attend its conferences in North America,
China, Taiwan and Europe. CMP Media's Electronics Group properties
include: -- Print - EE Times, Embedded Systems Design, Electronics
Supply & Manufacturing -- Online - EE Times Online,
DesignLines, PlanetAnalog.com, Embedded.com, my-esm.com,
CommsDesign.com, and SupplyLines -- Conferences - Embedded Systems
Conferences Silicon Valley and Boston About CMP Media
(http://www.cmp.com/) Through its market-leading portfolio of
trusted information brands in the technology, healthcare and
lifestyles industries, CMP Media has earned the confidence of more
professionals and enthusiasts in these fields than any other media
company. As a result, CMP is the premier provider of access,
insight and actionable programs designed to connect sellers and
buyers in each of these industries in ways that yield superior
return on investment. CMP Media is a subsidiary of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of
news distribution and specialist information services with a market
capitalization of more than $3 billion. CONTACT: Michelle Sabolich
Atomic Public Relations for CMP Media (415) 402-0230 DATASOURCE:
CMP Media's Electronics Group CONTACT: Michelle Sabolich of Atomic
Public Relations, +1-415-402-0230, or , for CMP Media Web site:
http://www.cmp.com/
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