OXFORD, England, May 19, 2011 /PRNewswire/ -- Site Intelligence, a
provider of software solutions for multi-channel customer
intelligence, announced today the conclusion of a significant
equity investment with Nauta Capital, Oxford Capital Partners and
existing shareholders. Nauta Capital led the $7 million investment in Site Intelligence, which
will support the Company's continued growth and global expansion.
Site Intelligence will continue to build on their expertise in the
data-rich world of online analytics while focusing on the growing
demand for multi-channel customer intelligence and associated data
integration.
"We are very happy to announce this important investment with
Nauta Capital, Oxford Capital Partners and existing shareholders,"
said Harry Wallaesa, Chairman of
Site Intelligence. "This investment will greatly help us increase
our sales and marketing capabilities, reinforce our development and
consulting teams, and enhance our customer support services. It
will further allow us to execute on our plans to expand into the
North American and other European markets while offering increased
focus on our ongoing operations in the UK and Asia Pacific."
Peter Ryan, recently appointed as
Chief Executive of Site Intelligence, said "We believe our current
and future technologies will bridge the gaps between existing
analytics and business intelligence technology providers, therefore
allowing our clients to connect multiple data sources and
facilitate a single view of their customers. This results in a
greater understanding of their customers behavior and allows them
to derive insight and value from the data they collect." Ryan went
on to add, "The online world has rapidly become the greatest
influencer of offline customer behavior. How customers interact
with brands online, how they move across multiple domains, how they
access via multiple devices and which channels they ultimately
choose to purchase through, are all key pieces of the single
customer view. Better understanding this customer view enables
Marketers to truly improve financial results - revenue, costs,
customer experience - by leveraging knowledge of customer's online
behavior with their broader behavior across other channels."
Carles Ferrer and Al Sisto from Nauta Capital and Colin Watts from Oxford Capital Partners all
join the Site Intelligence Board as part of this funding round.
Carles Ferrer is a General
Partner at Nauta Capital based in the Barcelona office and has extensive venture
capital experience and has been managing different venture funds
and early stage technology companies since 2000. Carles currently
serves on the board of several leading Enterprise Software and
Security companies in Europe and
the USA, including Scytl, Agnitio,
Kinamik, Abiquo and Basekit. In the past, Carles has also held
several positions with telecom, technology and finance groups such
as Riva y Garcia, Retevision, TRW and Ernst & Young. Carles is
very much present in the entrepreneurial and VC ecosystem and plays
active roles on the boards of several organisations including the
Global Security Challenge, European Venture Contest, IBM SmartCamp
and the Techtour.
"Al Sisto and I are really
pleased to become part of the Site Intelligence team. Business
Intelligence platforms play a crucial role in linking vast
collections of data required to create a better understanding of
the customer," said Carles Ferrer, a
Nauta Capital partner. "Site Intelligence's ability to provide
information linking the online to the offline world is unique and
our investment will further their capabilities in this fast
emerging market segment."
Al Sisto has over 35 years of
experience in the high-tech industry and is currently a Venture
Partner with Nauta Capital and a General Partner of Sixth Bridge L.
P. where he serves as an investor and business advisor to private
companies. Al is also currently Chairman of Acctuall, Inc. a SaaS
financial services and analytics company and Executive Chairman of
CertiVox, Ltd., a SaaS cloud security provider. Prior to Nauta, Al
was Chairman and CEO of Hifn (NASDAQ:HIFN) from November 2006 until its merger with Exar
Corporation in April 2009. He also
was Chairman, President and CEO of Phoenix Technologies
(NASDAQ:PTEC) and Chief Operating Officer RSA Data Security, Inc.
Al has also held executive positions at PixelCraft, Inc., MIPS
Technologies, Ingres, Intel and Honeywell. In addition to CertiVox
and Acctuall, he also serves on the Board of Directors for Agnitio,
a Nauta company. Al earned a Bachelor of Science in Engineering
from the Stevens Institute of
Technology.
Colin Watts is an Investment
Director at Oxford Capital partners and is responsible for
investments in the information and communications sectors. He
brings to the team a combination of deep market knowledge gained in
the telecoms industry and extensive international transactional
experience gained as a corporate investor and as a partner of two
international venture capital firms. Previously Colin has held
investment management positions with Cisco Systems Inc, DFJ ePlanet
and TLcom Capital where he invested over $80
million across 12 companies in Europe and Israel. This portfolio achieved 4 IPO's and 6
M&A transactions worth in excess of $4.5bn. Colin graduated from Nottingham University with first class honors
in Electrical and Electronic Engineering.
About Nauta Capital
Nauta Capital manages 3 VC funds and has offices in Barcelona and Boston. Nauta recently launched its third
fund, Nauta III, and has a total of $240M of capital under management. Nauta invests
between $0.7M to $10M per company,
mainly in 3 technology verticals: wireless, enterprise
SW/Saas/Security, and ecommerce/internet. Nauta targets companies
for investment in very early stage (Seed Capital) up to the more
advanced stages of development (Series A and B). Nauta actively
invests in Western Europe and the
US. Further information can be found by visiting
http://www.nautacapital.com.
About Oxford Capital Partners
Founded in 1999, Oxford Capital Partners (OCP) is a specialist
investment company, managing private equity funds on behalf of
institutional and private investors. Specifically, OCP focus on
growth capital and venture capital: nurturing innovative businesses
at a point in their development when strategic and financial
assistance will significantly enhance the opportunities for
international success. Further information can be found by visiting
http://www.oxcp.com.
About Site-Intelligence
Site Intelligence provides corporations with a linked view of
customer behavior from multiple channels and devices, including
web, mobile, call center, catalog and in-store activities. This
unique cross-channel vision helps corporations to understand their
ROI on the entire spectrum of customer interfaces, and enables
customers to enjoy a seamless on-line, on-phone and in-store
experience. Unlike hosted ASP solutions, Site Intelligence uses a
granular, industry-standard database which records individual
rather than aggregated activity, along with a suite of data mining
tools and dashboards which show customer journeys and behavior by
segment or at an individual level. Innovative web tools serve
'personally relevant' web pages to customers on-the-fly, plus a
unique 'ROI overlay' for cross-channel analysis by corporate
marketers.
Site Intelligence has offices in Philadelphia (Americas), Oxford (Europe) and Sydney (Asia
Pacific). The website is at
http://www.site-intelligence.com.
Contact:
For more information, please email pr@site-intelligence.com;
Peter Ryan +44(0)1235-838-581