POTTERY BARN KIDS AND POTTERY BARN TEEN ANNOUNCE EXCLUSIVE HOME FURNISHINGS COLLABORATION WITH FASHION AND LIFESTYLE BRAND ROLLER RABBIT
20 Giugno 2024 - 2:55PM
Business Wire
New collections bring Roller Rabbit’s colorful
and iconic prints into dorm décor, bedding, gear, decorative
accessories, and textiles available at Pottery Barn Kids and
Pottery Barn Teen
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today a partnership with vibrant fashion and lifestyle brand,
Roller Rabbit. The new collaboration thoughtfully pairs Roller
Rabbit’s iconic and fan-favorite prints with the industry-leading
safety, sustainability and craftsmanship of the Pottery Barn Kids
and Pottery Barn Teen brands. The collections are now available to
shop exclusively at Pottery Barn Kids and Pottery Barn Teen.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240620399238/en/
Roller Rabbit x Pottery Barn Kids (Photo:
Pottery Barn Kids)
Roller Rabbit’s brand story started over twenty years ago with a
piece of discarded fabric found in India that depicted a magical
rabbit and its quest for joy. Today the brand believes in making
every day magical, inspired by the sentiment that happiness is all
around. The Roller Rabbit for Pottery Barn Kids and Roller Rabbit
for Pottery Barn Teen collections bring together Roller Rabbit’s
beloved prints with vibrant colors, hand-drawn block designs and
cheerful icons for the collection of bedding, window curtains and
shades, décor, backpacks, lunch bags, and wallpaper. The
eye-catching dorm essentials in the collaboration include Twin XL
bedding, ‘No Nails’ headboards, laundry bags and shower caddies
that are perfect for the collegiate back-to-school season.
“Our new collections bring Roller Rabbit’s beloved prints into
the world of children’s and teen’s home furnishing with designs for
every moment, from nursery to dorm,” said Jennifer Kellor,
President, Pottery Barn Kids and Pottery Barn Teen. “Together,
we’ve created a collaboration that is crafted with quality and
evokes a sense of happiness and joy.”
“We are so excited to announce our home collection with Pottery
Barn Kids and Pottery Barn Teen,” said Ed Bertouch, Chief Executive
Officer, Roller Rabbit. “Our team has had so much fun working with
the Pottery Barn Kids and Pottery Barn Teen design team. They truly
are industry experts in the children’s and teen’s home furnishings
categories. Our customer has been asking for this collab for a long
time, so we know how thrilled they will be to see our beautiful,
heritage block prints and iconic Monkey and Heart motifs through
the eyes of Pottery Barn Kids and Pottery Barn Teen.”
To learn more about the collection, visit
www.potterybarnkids.com/rollerrabbit and
www.potterybarnteen.com/rollerrabbit. Join the conversation on
social media with @potterybarnkids, @potterybarnteen, and
@rollerrabbitofficial.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT ROLLER RABBIT
Roller Rabbit’s story is fueled by curiosity and one that finds
inspiration in global travel. Best recognized for its vibrant plays
on pattern and whimsical motifs, the brand thrives off togetherness
and a passion for imperfect fun. The Roller Rabbit story began in
India with a piece of discarded fabric. More than a piece of hand
block printed cotton, this fabric told the tale of a magical rabbit
and its quest for joy. With a mission to outfit vibrant lives
through clothing, accessories, and décor, Roller Rabbit has
cultivated a large following of sleepwear enthusiasts.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240620399238/en/
Lauren Sanchez Public Relations, Pottery Barn Kids & Pottery
Barn Teen lesanchez1@wsgc.com
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