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Music Choice Europe PLC
20 March 2001

Press Release

Music Choice Europe plc

Launch of enhanced TV service on Sky Digital

20 March 2001

Music Choice Europe plc ("Music Choice"), which provides music through digital
television and the Internet, has today launched its enhanced TV service to the
five million homes currently subscribing to Sky Digital.


The new service provides Music Choice with the potential to attract
significant revenues through advertising. In the long term, revenue generated
by advertising and sponsorship on the service is expected to exceed Music
Choice's current revenue stream via subscription. The first advertisers
include Virgin Records, Dreamworks, Turner Broadcasting, Colgate, Cafe Direct,
Air New Zealand, Paramount, Royal Marines, Royal Navy, Swiss Air, Club Sirius
and GetMusic.


Simon Bazalgette, Chief Executive of Music Choice, commented:


"The driving factor behind our decision to float Music Choice in October 2000
was our determination to become the music portal in the UK, delivering digital
music via multiple platforms, starting with television. The launch of our new
enhanced interactive service is the first phase of this strategy, which will
deliver features such as impulse-buying within the next twelve months.
Interactive TV is destined to become the Holy Grail of broadcasting and we
will be at the forefront of the interactive music revolution".


Music Choice will concurrently re-launch its website, www.musicchoice.co.uk,
which will be streaming ten channels of genre specific music, each with an
advertising element that can be linked "live" to the advertiser's own website
or microsite.


                                   - Ends -

For further information, please contact:

Music Choice Europe plc                                           020 7534 4600
Simon Bazalgette, Chief Executive
Margot Daly, Chief Operating Officer

Square Mile BSMG                                                  020 7601 1000
Kevin Smith or Louise Robson

Notes to Editors


Music Choice, Europe and the Middle East's premier audio broadcaster, provides
subscribers with an unequalled selection of digital-quality music delivered
via cable/satellite TV, the Internet and soon mobile platforms. Its impressive
database contains over 45,000 albums representing more than 500,000 tracks.
The 47 genre-specific non-stop music channels cover all tastes from unsigned
bands, Hits, Arabe and Dance Underground through to Alternative Rock, Jazz and
Opera. More than just a source of music, over 500 monthly Special Events -
niche oriented music programmes - are broadcast across a range of channels.


Music Choice was launched in 1993 as a joint venture between Warner, Sony and
Motorola, with BSkyB becoming an investor in 1998. It was listed on the London
Stock Exchange in October 2000. The service is available in 18 countries and
has over 8 million subscribers throughout Europe and the Middle East. To find
out more about Music Choice visit: http://www.musicchoice.co.uk.

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