EVR Holdings PLC Partnership agreement with Telefónica (0408J)
06 Settembre 2016 - 8:01AM
UK Regulatory
TIDMEVRH
RNS Number : 0408J
EVR Holdings PLC
06 September 2016
For immediate release 6 September 2016
EVR Holdings plc
('EVR' or the 'Company')
Partnership agreement with Telefónica
EVR Holdings plc (AIM: EVRH), a creator of virtual reality
content, is pleased to announce that its subsidiary MelodyVR Ltd
("MelodyVR") has entered into a strategic partnership agreement
("Agreement") with Telefónica Germany GMBH & Co. OHG
("Telefónica"), the largest mobile communication provider in
Germany. Under the terms of the Agreement, Telefonica will showcase
a 'lite' version of the MelodyVR app across Telefónica's 665 O(2)
branded stores throughout Germany beginning in September 2016 for a
period of one year.
In addition, 65 flagship O(2) stores in Germany will actively
market the MelodyVR app via a branded in-store area designed to
encourage consumers to try the MelodyVR app on a Samsung Gear VR
headset. The 'lite' version of the MelodyVR app will enable O(2)
customers to experience content from artists such as The Who, Kygo
and The London Symphony Orchestra.
Anthony Matchett, Chief Executive Officer of EVR Holdings,
said:
"We are pleased to announce a strategic partnership with
Telefónica that will see the MelodyVR platform made available to
consumers to experience across O(2) stores in Germany. A recent
consumer study undertaken by Ipsos Connect has shown that consumer
awareness of VR in Europe is highest in Germany with 79.5% of
respondents stating that they have heard of VR, with the UK
following at 74.85%.
"Over the next year we expect that consumer adoption of VR
devices will be significantly accelerated via direct interaction
with virtual reality hardware in high street retail stores. Prior
to the wider launch of our platform, we are pleased that a bespoke
'lite' version of the MelodyVR app, containing a cutdown selection
of content, will be used to showcase the potential of VR to
thousands of O(2) customers over the coming months, as well as
throughout the 2016/17 festive period.
"We believe that our partnership with Telefónica not only
provides EVR with an excellent footprint in the large German market
but also provides a robust platform for entry into the wider
European marketplace going forward."
- Ends -
For further information:
EVR Holdings plc
Sean Nicolson, Chairman Tel: +44 (0) 20 7466
5000
Anthony Matchett, Chief www.EVRHoldings.com
Executive Officer
SPARK Advisory Partners Limited (Nominated
Adviser)
Neil Baldwin / Sean Wyndham-Quin Tel: +44 (0) 203 368
3550
www.sparkadvisorypartners.com
Peterhouse Corporate Finance Limited (Broker) Tel: +44 (0) 20 7469
0930
Eran Zucker / Lucy Williams www.pcorpfin.com
Media enquiries:
Buchanan
Henry Harrison-Topham / Jamie Tel: +44 (0) 20 7466
Hooper 5000
Stephanie Watson / Catriona
Flint
EVR@buchanan.uk.com www.buchanan.uk.com
Notes to Editors:
MelodyVR
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a company that is listed on the AIM segment of the London
Stock Exchange under the ticker EVRH.L. EVR, a creator of virtual
reality content, joined AIM on 16 May 2016 following a reverse
takeover of Armstrong Ventures plc. Further information can be
viewed at www.evrholdings.com
Virtual Reality in 2016
The virtual reality industry is growing at a significant rate
and 2016 is on course to be the breakout year with launches of
Oculus Rift, Playstation VR and HTC Vive. According to Deloitte the
industry is expected to break the US$1bn barrier for the first time
this year and Goldman Sachs estimate that the market could be worth
US$80bn by 2025.
This information is provided by RNS
The company news service from the London Stock Exchange
END
AGRSSDSIMFMSEFU
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September 06, 2016 02:01 ET (06:01 GMT)
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