EVR Holdings PLC MelodyVR to feature in Oculus Marketing Campaign
13 Novembre 2018 - 1:00PM
RNS Non-Regulatory
TIDMEVRH
EVR Holdings PLC
13 November 2018
13 November 2018
EVR Holdings plc
('EVR' or the 'Company')
MelodyVR to feature in Facebook's Oculus VR Holiday Marketing
Campaign
EVR Holdings plc (AIM:EVRH), the leading creator of virtual
reality music content and operator of the MelodyVR platform, is
pleased to announce that the MelodyVR brand and MelodyVR's original
content, features prominently in the Facebook/Oculus GO holiday
season 2018 marketing campaign.
The marketing campaign, which has received significant
investment from Facebook, is expected to benefit from prominent
positioning across US television (including broadcast, cable,
satellite and on-demand) cinema and across digital, social and out
of home platforms. The advertisements, which feature recognisable
talent such as Wiz Khalifa, Adam Levine, Jonah Hill, Leslie Jones
and Awkwafina launched yesterday and will continue to air
throughout the 2018 holiday season, in order to promote Facebook's
$199 VR device, Oculus GO.
As part of the campaign, MelodyVR worked with Oculus, and their
advertising agency Anomaly, to provide Virtual Reality content,
music and imagery featuring renowned musician Wiz Khalifa. The
excerpts of content featuring Wiz Khalifa, whose performances are
currently available to music fans via the MelodyVR platform,
feature prominently throughout the campaign and within the new
commercials.
Where MelodyVR's content has been utilised, the company has also
licensed use of MelodyVR IP, including the MelodyVR logo and
associated branding/trademarks, which appear alongside and within
the marketing campaign. Additionally, MelodyVR and Oculus, will be
working together over the holiday season to promote the MelodyVR
app and Wiz Khalifa's content, with hero placement across the
Oculus VR store as well as promotion across Oculus' digital
channels.
Further details regarding the campaign including the
advertisements, can be seen on the Oculus.com blog at:
https://www.oculus.com/blog/see-it-in-vr-with-oculus-go/
Anthony Matchett, CEO of EVR Holdings said: "It has been a
pleasure to support Anomaly and Oculus during the creation of this
ground-breaking marketing campaign, which is a first-of-its-kind
for a virtual reality device. The virtual reality industry is
growing at a phenomenal rate, largely driven by significant
investment from key stakeholders such as Facebook/Oculus, and this
new major scale marketing campaign, will no-doubt propel Oculus GO
and virtual reality, into the spotlight for millions of consumers
this holiday season. We are hugely excited that our content and
branding, featuring renowned artist and supporter of Melody VR; Wiz
Khalifa, is displayed prominently within the campaign and that
Oculus have chosen to display the medium of music, and our content,
as a key driver for VR device adoption, and as an area of
significant interest for consumers over the holidays."
- Ends -
For further information please contact:
EVR Holdings plc
Anthony Matchett, Executive Chairman Tel: +44 (0) 203 289 7430
& CEO
Sebastian Theron, Chief Financial www.evrholdings.com
Officer
Tel: +44 (0) 207 597 5970
Investec Bank plc: Nominated Adviser,
Financial Adviser and Corporate
Broker
Corporate Finance: David Anderson
/ Junya Iwamoto
Corporate Broking: Sara Hale /
Helene Comitis
Notes to Editors:
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a company that is listed on the AIM market of the London
Stock Exchange under the ticker EVRH.L. EVR, a creator of virtual
reality content, joined AIM on 16 May 2016 following a reverse
takeover of Armstrong Ventures plc. Further information can be
viewed at www.evrholdings.com and https://melodyvr.com/
For more information on Melody VR, please visit:
https://melodyvr.com/
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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