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Sports Stars Media plc

28 May 2013

Sports Stars Media agree media deal with

SIC Sociedade Independente De Comunicacao S.A.

Sports Stars Media plc ("Sports Stars"), the Portuguese based sports animation and media company announces it has entered into an agreement (the " Agreement") with Sociedade Independente De Comunicacao S.A ("SIC").

Sports Stars Portuguese subsidiary Special Factory Lda has signed a Broadcasting contract with one of Portugal's leading "free to air" broadcasters. SIC has the largest viewing audience of 19.8% for children aged 4-14 years old and 21% of parents aged 35-44. The agreement that initially runs for 1 year grants SIC exclusive rights for "free to view" and "pay TV" broadcasts of Mourinho and the Special Ones ("the series").

The series will premiere on SIC's main free to air channel within the children's program period. Following the launch on the free to air channel, the series will then premier on the broadcasters main pay TV channel SIC k. The series will be broadcast commencing the 31(st) August 2013 as part of the SIC children' "back to school" programming, a trailer of the series is now available on the company's web site www.sportsstarsmedia.com .

In conjunction with the series broadcast the launch and promotional campaign for the Mourinho Trading card game will run on both SIC channels over a 6 month period. This is a significant campaign and will ensure that the launch gets maximum coverage to the benefit of both parties through a revenue share formula.

The launch has the full support of Jose Mourinho who commented

"Football played by youth is essentially a factor of fellowship and entertainment for players. I believe the series Mourinho and the Special Ones truly combine education and entertainment. I am proud to be part of this project."

Ruben Dias CEO Sports Star Media commented

"SIC is an important partner with a very large viewing audience. It was essential to the MSO project that the launch was powerful and effective in Mourinho's home country and the SIC deal and related media coverage will ensure that. The importance of this agreement and the commitment to the success of the project by SIC will I am sure be the starting point of many similar transactions with broadcasters in many countries."

For further information:

 
Sports Stars Media plc 
 Ruben Dias - CEO 
 www.sportsstarsmedia.com                   +1604 902 2214 
 
 
  Sanlam Securities UK (Nomad and 
  broker) 
  Lindsay Mair 
  Katie Shelton                       +44 (0) 20 7628 2200 
 
                                      +44 (0) 207 653 9850 
 Newgate Threadneedle (Financial 
  PR)                                         07789 003223 
  Josh Royston 
  Heather Armstrong 
 

This information is provided by RNS

The company news service from the London Stock Exchange

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