By Dan Gallagher, MarketWatch

SAN FRANCISCO (MarketWatch) - Tech stocks continued to gain ground by Wednesday afternoon, with Groupon Inc. leading the way following an appearance by CEO Andrew Mason at a technology conference.

Meanwhile, Workday slumped nearly 5% ahead of its first earnings report as a public company -- due after the closing bell.

Groupon Inc. (GRPN) was last up more than 5% to $4.16. This came after an appearance by Mason that followed media reports of the company's board of directors considering a change in the top job.

Mason told the Ignition conference by Business Insider that "it would be weird if the board wasn't discussing if I were the right guy for the job." He noted that Groupon's stock has fallen about 80% since it went public in last November, but said, "If I ever thought I wasn't the right guy for the job, I would fire myself."

The Nasdaq Composite Index (RIXF) was up about 0.3% to 2,977 by early afternoon, while the Morgan Stanley High-Tech Index rose 0.4%.

Apple (AAPL) shares slipped about 0.4% to $583. Another tech hardware maker Dell (DELL) was down more than 1.5%. During the previous trading session, various media outlets reported that Apple fired an executive in charge of its mapping application that has garnered poor reviews since its launch with the iPhone 5 in late September.

The chip sector reversed from earlier losses, with the Philadelphia Semiconductor Index (SOX) up by 0.6% with Advanced Micro Devices (AMD) up nearly 4%. An analyst for Longbow Research said sales of the new Wii u console from Nintendo could add between $60 million and $90 million to the chipmaker's revenue in the fourth quarter.

Analog Devices (ADI), fell nearly 1% after reporting a small decline in earnings late Tuesday and issued a forecast that was below Wall Street's estimates.

Several Internet firms picked up gains by midday. Google (GOOG) was up 1% while Amazon.com (AMZN) rose about 0.6%. Cowen & Co. picked both stocks as their favored in the sector in an initiation note, setting neutral ratings on eBay (EBAY) , Netflix (NFLX) , LinkedIn (LNKD) , Yahoo (YHOO) and Pandora (P) .

Workday (WDAY) shares were down nearly 5% to $49.32. The provider of cloud-based enterprise software will issue its first earnings report this afternoon following its IPO last month.

Analysts expect Workday to report a third-quarter loss of 49 cents a share, on revenue of $64.05 million, according to a consensus survey by FactSet. Total revenue for the same period last year was $36.5 million, according to the company's filings with the Securities and Exchange Commission.

"In our view, Workday is driving the transition to SaaS delivery of [human resource] and financial applications and is increasingly displacing stale and technologically limited on-premise competitors," wrote Jason Maynard of Wells Fargo in a note to clients on Tuesday.

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