Audi Group and Analog Devices to Collaborate on Automotive Innovations
07 Giugno 2013 - 9:00PM
Business Wire
Analog Devices Inc. (NASDAQ: ADI), a global leader in
high-performance signal processing technology, has been selected by
Audi to collaborate strategically within its Progressive
Semiconductor Program (PSCP). PSCP increases engagement between
Audi and selected semiconductor suppliers to enhance the value they
bring to the functionality and reliability of future cars.
Analog Devices, Inc. has been selected by
Audi to collaborate strategically within its Progressive
Semiconductor Program (PSCP) (Photo: Business Wire)
ADI will provide Audi with pioneering technologies to support
their goal of manufacturing the most innovative and appealing
vehicles on the market. ADI’s technologies enable optimized system
partitioning, from sensing to signal conditioning, via digitization
and signal processing in Powertrain, Safety, and Infotainment
Systems.
“ADI’s expertise and portfolio in high performance signal
processing, its creative energy and relentless focus on new
functions and innovation made ADI an obvious choice as long-term
strategic partner in Audi’s Progressive Semiconductor Program
(PSCP),” said Ricky Hudi, Chief Executive Engineer
Electrics/Electronics at Audi. “Together we will break new ground
by bringing tailored, innovative and cost effective solutions to
our customers.”
This announcement reflects the increasing demand for
semiconductors by the automotive industry. With the complexity of
semiconductor-enabled applications continuing to increase, this
collaboration allows both companies to work more effectively
together to engineer greener, safer and more pleasing cars that are
compliant with global regulations and legislation.
Commenting on the collaboration, Robbie McAdam, Executive Vice
President, Strategic Business Segments group, Analog Devices, Inc.,
said: “We are honored to have been selected as a key innovation
ally by Audi, one of the most successful premium car brands
worldwide. The collaboration is very important for ADI and we are
developing tailored solutions to be ready for when Audi launches
its next generation car platforms. We are confident that by
combining Audi’s system expertise with ADI's strength in signal
conditioning ICs we’ll provide efficient and optimal
solutions.”
About Analog Devices
Innovation, performance, and excellence are the cultural pillars
on which Analog Devices has built one of the longest standing,
highest growth companies within the technology sector. Acknowledged
industry-wide as the world leader in data conversion and signal
conditioning technology, Analog Devices serves over 60,000
customers, representing virtually all types of electronic
equipment. With over 40 years as a leading global manufacturer of
high-performance integrated circuits used in analog and digital
signal processing applications, Analog Devices has applied its
broad technology base to provide Automotive-specific IC solutions
for more than 20 years. Analog Devices is headquartered in Norwood,
Massachusetts, with design and manufacturing facilities throughout
the world.
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Analog DevicesPascal Cerruti, +33(0)1 69 93 97
07pascal.cerruti@analog.comorPorter
NovelliCamilla Morgan-Giles, +44 0207 853
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