BOSTON, Massachusetts,
July 26, 2011 /PRNewswire/ --
51% of operators no longer offer
'unlimited' data plans
Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of
service optimization and revenue generation solutions for fixed and
mobile broadband service providers worldwide, announced today that
its H1 2011 Allot MobileTrends Report shows that mobile data
bandwidth usage continued its steady rise with 77% growth during
the first half (H1) of 2011 based on data collected from Allot's
worldwide mobile operator customers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20110726/469011 )
The H1 2011 Allot MobileTrends Report found that video streaming
continued to show significant growth with a 93% increase, and
remains the single largest application taking up bandwidth,
accounting for 39% of mobile bandwidth. Although having limited
impact on the total bandwidth, VoIP and IM have gained share to
become the fastest growing application type with a 101% increase.
This data is in line with the declining SMS/MMS revenue experienced
by operators.
The H1 2011 Allot MobileTrends Report for the first time takes a
closer look at trends in charging models among worldwide operators
based on survey information gathered from over fifty worldwide
mobile operators. The findings reveal that a growing number of
operators are implementing application-aware charging models and
most operators no longer offer 'unlimited' data plans.
Main findings include:
- YouTube remains the single most popular mobile Internet
destination, accounting for 22% of mobile data bandwidth usage and
52% of total video streaming
- Apple's App Store generates 84%
of overall app store download traffic, while Google's Android
Market accounts for 13%
- Skype continues as the undisputed VoIP market leader with 82%
of mobile VoIP bandwidth, although its market share has been
slightly reduced by newcomers such as Viber
- Twitter and Facebook grew by 297% and 166%, respectively
- 32% of the mobile operators surveyed worldwide have already
implemented application-aware charging models
"OTT applications continue to shift the balance of power from
the operators to the content and app providers," said Rami Hadar, President and CEO of Allot
Communications. "This presents a real challenge for survival to
which operators have already begun to respond. We are seeing
operators taking the opportunity to evolve their service plans,
away from 'unlimited' and towards application-aware models, in
order to meet this challenge."
The Allot MobileTrends Report data was collected from
January 1 to June 30, 2011 from
leading mobile operators worldwide with a combined user base of 250
million subscribers. Except for data regarding mobile charging
trends, Allot gathered the data using the long term reporting
capabilities of Allot NetXplorer, Allot's centralized management
and reporting system. The length of the collection period allows
for increased accuracy in the identification of usage trends and
patterns, reducing the influence of temporary events in the
monitored networks. Information on mobile charging trends is
based on a survey of more than fifty mobile broadband providers
worldwide. The information gathered is publicly available on
operators' websites.
The full Allot MobileTrends Report (complete with graphics) can
be found on
http://www.allot.com/MobileTrends_Report_H1_2011.html
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider
of intelligent IP service optimization and revenue generation
solutions for fixed and mobile broadband operators and large
enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology (DART) to transform pipes into
smart networks that can rapidly and efficiently deploy value added
Internet services. Allot's scalable, carrier-grade solutions
provide the visibility, topology awareness, security, application
control and subscriber management that are vital to managing
Internet service delivery, enhancing user experience, containing
operating costs, and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972 9 7628423
jgordon@allot.com
PR Contact
Danielle Matthews
Calysto Communications
Tel: + 1 404-266-2060 x27
dmatthews@calysto.com
SOURCE Allot Communications Ltd.