Allot Research Finds 68% of Global Consumers Would Consider Switching Telcos for Better Cybersecurity
30 Novembre 2020 - 12:04PM
Allot Ltd. (NASDAQ: ALLT) (TASE: ALLT), a leading global provider
of innovative network intelligence and security-as-a-service
(SECaaS) solutions for communication service providers (CSPs) and
enterprises, today released findings from its Global Consumer
Security Survey. The primary research report reveals that CSPs are
well positioned to capture a clearly defined opportunity by meeting
their customers’ unmet need for protection against growing threats,
such as phishing and malware, and for parental control to ensure
their children’s online safety.
Allot commissioned Coleman Parkes Research to survey 11,400 CSP
consumer customers from around the world during the second and
third quarters of 2020. Key findings from the report include:
- Wireless subscribers want their telecom providers to provide
security protection for their devices. 28% of subscribers said
they would definitely switch service providers to obtain a superior
cybersecurity solution. Another 40% said they would likely switch
providers for better cybersecurity.
- Telecom providers are perfectly situated to provide security
services for their customers. CSPs own the data pipes and the
customer relationship and 90% of global subscribers said they feel
their service provider should provide a security solution for their
devices.
- Subscribers are willing to pay for cybersecurity
solutions. Consumers would spend, on average, nearly $5 per
month for a zero-touch network-based cybersecurity solution that
protects all their devices.
“Consumers would like to view Internet connectivity as a trusted
utility that is safe to use,” said Moshe Moran, Vice President
Sales, North America for Allot. “By offering a network-based
security solution for fixed and wireless subscribers, service
providers can develop a revenue-generating service that reduces
turnover and improves brand loyalty by satisfying the customer’s
needs.”
For the complete Global Consumer Security Survey, please find
the link here.
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Additional Resources:
Allot Blog: https://www.allot.com/blog
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https://www.linkedin.com/company/allot-communications
About Allot
Allot Ltd. (NASDAQ: ALLT, TASE: ALLT) is a provider of leading
innovative network intelligence and security solutions for service
providers and enterprises worldwide, enhancing value to their
customers. Our solutions are deployed globally for network and
application analytics, traffic control and shaping, network-based
security services, and more. Allot’s multi-service platforms are
deployed by over 500 mobile, fixed and cloud service providers and
over 1000 enterprises. Our industry-leading network-based security
as a service solution has achieved over 50% penetration with some
service providers and is already used by over 20 million
subscribers globally.
Allot. See. Control. Secure.
Forward-Looking Statement
This release contains forward-looking statements, which express
the current beliefs and expectations of company management. Such
statements involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to
such differences include risks relating to: acceptance of our
products by our reseller and customer in EMEA, our ability to
compete successfully with other companies offering competing
technologies; the loss of one or more significant customers;
consolidation of, and strategic alliances by, our competitors,
government regulation; lower demand for key value-added services;
our ability to keep pace with advances in technology and to add new
features and value-added services; managing lengthy sales cycles;
operational risks associated with large projects; our dependence on
third-party channel partners for a material portion of our
revenues; and other factors discussed under the heading "Risk
Factors" in the Company's annual report on Form 20-F filed with the
Securities and Exchange Commission. Forward-looking statements in
this release are made pursuant to the safe harbor provisions
contained in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are made only as of the date
hereof, and the Company undertakes no obligation to update or
revise the forward-looking statements, whether as a result of new
information, future events or otherwise.
Seth Greenberg
Allot
+972 549222294
sgreenberg@allot.com
Kimberly Velasco
Fusion PR for Allot
kimberly.velasco@fusionpr.com
Ehud Helft / Kenny Green
Allot Investor Relations
+1-646-688-3559
Allot@gkir.com
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