American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic
Brand (the “Company”) today issues a letter to stockholders from
Andy Ross, Chief Executive Officer.
Dear Stockholders,
On behalf of the Company’s board of directors,
our senior management team and employees, we are blessed to have
you as stockholders and members of our American Rebel patriotic
family. We want to provide you some of the important developments
that have occurred at American Rebel over the past 7 months and
some insights into what we see ahead.
Of course, we began with our successful
uplisting to NASDAQ in February of this year and the $10.5 million
we raised in connection with that listing. The $10.5 million raised
provided us with key financial strength to pursue our strategic
plan and our listing to a national exchange gave us visibility
among institutional investors that we did not have prior to the
listing.
We presented to a group of professional
investors at the Emerging Growth Conference in March, during which
we interacted with a virtual audience of more than 30 investors
with a formal presentation followed by a Q&A session.
American Rebel aims to be the number one choice
among purchasers of safes and is proud of being labeled as the
“safe with an attitude.” We introduced our new Freedom Series
textured safes at the NRA Annual Meetings and Exhibits May 27-29 in
Houston, and we also displayed our 2A Locker prototype there to
great enthusiasm and customer response. We’ll be incorporating
comments in an updated product design of the 2A Locker, which we
anticipate being made available in the first quarter of 2023.
No update would be complete without reiterating
the transformative announcement in July of our acquisition of
Champion Safe Company and its ancillary companies, in a transaction
valued at approximately $9.9 million. Champion is a leading
manufacturer of safes, with a well-known reputation for security,
fire protection, quality of finish and workmanship. The transaction
is expected to add more than $20 million in revenues to American
Rebel, be accretive to net income and position us as a leading
player in the safe industry. In connection with the acquisition, we
closed on a $13 million private placement, allowing us to acquire
Champion without issuing any debt.
In August, the Company reported its June 30th
quarterly financial report, the first complete quarter as a
NASDAQ-listed public company, in which we noted that first half
revenues, including pro-forma adjustments reflecting the Champion
acquisition as if it closed on January 1, 2021, reflected $9.7
million with gross profit of $2.75 million. We look forward to
consolidating Champion into our fully reported results in the
second half of this year.
Also in August, we presented to our second
investor audience at the Investors Summit Q3 Virtual Conference,
and we expect to present live at the H.C. Wainwright Conference
scheduled for September 12-14.
We believe we are American Rebel – America’s
Patriotic Brand. We’re not just a safe company, but a lifestyle
brand that we are proud to be a part of. We are committed to
executing our business plan with focus and intensity, while
remaining agile enough to respond to market and consumer
developments. In addition to our new 2A Lockers, we plan to roll
out a complete line of safe accessories later this year to our
almost 400 dealers and continue to innovate with concealed carry
apparel and ancillary products. Sporting goods stores comprise a
portion of our dealer base and we plan to add additional products
in the sporting goods category as well.
We would like to thank all our stockholders and
supporters. We appreciate the confidence you have shown in us to
date, and we look forward to earning your continued support.
Sincerely,/s/ Andy RossAndy RossCEO
About American Rebel Holdings,
Inc.
American Rebel operates primarily as a designer
and marketer of branded safes and personal security and
self-defense products. The Company also designs and produces
branded apparel and accessories. To learn more, visit
www.americanrebel.com. For investor information, visit
www.americanrebel.com/investor-relations.
Cautionary Note Regarding
Forward-Looking Statements:
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. American Rebel Holdings, Inc.,
(NASDAQ:AREB)(NASDAQ:AREBW) (the “Company,” "American Rebel,” “we,”
“our” or “us”) desires to take advantage of the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995
and is including this cautionary statement in connection with this
safe harbor legislation. The words "forecasts" "believe," "may,"
"estimate," "continue," "anticipate," "intend," "should," "plan,"
"could," "target," "potential," "is likely," "expect" and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements primarily on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy,
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include our ability to efficiently incorporate Champion into our
operations, our ability to introduce new products, our ability to
meet production demands, our ability to expand our sales
organization to address existing and new markets that we intend to
target, our ability to effectively compete in a competitive
industry, and the Risk Factors contained within our filings with
the SEC, including our Annual Report on Form 10-K for the year
ended December 31, 2021. Any forward-looking statement made by us
herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge
from time to time, and it is not possible for us to predict all of
them. We undertake no obligation to publicly update any
forward-looking statements, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Readers are urged to review the Company’s Form
8-Ks dated July 6, 2022, which contain a copy of the Champion
Acquisition Agreement, Champion’s audited financial statements and
unaudited pro forma combined financial statements, and is available
free of charge on the SEC’s website (www.sec.gov).
SOURCE: American Rebel
Holdings, Inc.
Company
Contact:info@americanrebel.com
Investor Relations:John McNamaraTraDigital
IR917-658-2605john@tradigitalir.com
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