Canadians can now enjoy the same delicious
taste and texture of traditional animal-based steak, while reducing
their red meat consumption with newly launched Beyond
Steak®
TORONTO, May 30, 2024
/CNW/ - Beyond Meat, Inc. (NASDAQ: BYND) has brought its
revolutionary Beyond Steak® north of the border, expanding its
portfolio of delicious, nutritious and sustainable plant-based
protein products in Canada. To
understand Canadians attitudes towards red meat, the company
commissioned a survey which unveiled interesting facts about the
country's current perceptions and consumption habits. Some of the
findings include:
- While 67% of Canadian respondents consider reducing their red
meat consumption - nearly half of them (49%) would rather give up
social media for a month than red meat
- Two-thirds of Canadian respondents believe steak is the hardest
meat to replicate in a plant-based alternative
- 1/3rd of Canadian respondents
who are looking to reduce their red meat consumption believe
that plant-based protein alternatives do not taste good
"We know that when it comes to food it's all about taste, and
our survey findings revealed 61% of Canadian respondents agree
taste would be the number one thing they miss when it comes to
reducing red meat consumption," said Heena
Verma, Senior Marketing Director, Beyond Meat. "Enter Beyond
Steak! Recognized amongst TIME's Best Inventions in 2022, it
delivers juicy and tender bites of plant-based seared steak tips
designed to deliver the same delicious taste and texture as
traditional steak."
Findings from the survey also showed that
amongst Canadian respondents interested in reducing their red meat
intake, more than half (55%) indicated that lowering cholesterol is
their primary motivating factor. Beyond Steak contains 0
mg of cholesterol, 0.5g of sat fat and is packed with 24g
of plant-based protein per
serving, so Canadians can now indulge in their favourite steak
dishes guilt-free. With 85% less saturated fat than traditional
steak1, Beyond Steak is made
from simple plant-based ingredients like faba beans meaning
Canadians can feel as good about every bite as its
taste.
Additional data from the survey revealed that when it comes to
plant-based protein, nearly one third of Canadians (32%) struggle
with convenience and understanding on how to prepare it. Beyond
Steak goes from frozen to cooked in just five minutes in an air
fryer or skillet. It is perfect for fajitas, stir fries and
more. It's so easy to prepare that even cooks who are just starting
out can add craveable plant-based flavour to popular meaty dishes
while avoiding culinary catastrophes.
"To celebrate the Canadian launch of Beyond Steak, we've
partnered with renowned artist Laurence Vallières, to create an
interactive life-sized Beyond Meat steer made entirely from
recycled Beyond Meat packaging," continued Verma. "Our goal with
the partnership is to rally Canadians' commitment to a more
sustainable future this summer."
For today only (May 30),
Torontonians can witness the masterpiece and get their hands on
FREE Beyond Steak tacos at STACKT Market from 2pm - 6pm while supplies last. Every sample of
Beyond Steak handed out will come with stickers illustrating Beyond
Meat's mission pillars, that Torontonians can affix onto the
cardboard creature to be a part of Canada's commitment to a sustainable
future.
Canadians from coast-to-coast can get their hands on delicious
Beyond Steak in the frozen meat aisle at major retailers now.
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1
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Source: Canada's
largest retailer animal beef strips - 3.5g sat fat vs. Beyond Steak
0.5g sat fat per 100g
|
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is
a leading plant-based protein company, offering a portfolio of
revolutionary plant-based proteins made from simple ingredients
without GMOs, no added hormones or antibiotics, and 0 mg of
cholesterol per serving. Founded in 2009, Beyond Meat products are
designed to have the same taste and texture as animal-based meat
while being better for people and the planet. Beyond Meat's brand
promise, Eat What You Love™, represents a strong belief that there
is a better way to feed our future and that the positive choices we
all make, no matter how small, can have a great impact on our
personal health and the health of our planet. By shifting from
animal-based meat to plant-based protein, we can positively impact
four growing global issues: human health, climate change,
constraints on natural resources and animal welfare.
Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook,
Instagram, Threads, and LinkedIn.
Beyond Meat Forward Looking Statements
Certain
statements in this release constitute "forward-looking statements."
These statements are based on management's current opinions,
expectations, beliefs, plans, objectives, assumptions or
projections regarding future events or future results. These
forward-looking statements are only predictions, not historical
fact, and involve certain risks and uncertainties, as well as
assumptions. Actual results, levels of activity, performance,
achievements and events could differ materially from those stated,
anticipated or implied by such forward-looking statements. While
Beyond Meat believes that its assumptions are reasonable, it is
very difficult to predict the impact of known factors, and, of
course, it is impossible to anticipate all factors that could
affect actual results. There are many risks and uncertainties that
could cause actual results to differ materially from
forward-looking statements made herein including, most prominently,
the risks discussed under the heading "Risk Factors" in Beyond
Meat's Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities
and Exchange Commission ("SEC") on March 1,
2024, and Beyond Meat's Quarterly Report on Form 10-Q for
the quarter ended March 30, 2024
filed with the SEC on May 9, 2024, as
well as other factors described from time to time in Beyond Meat's
filings with the SEC. Such forward-looking statements are made only
as of the date of this release. Beyond Meat undertakes no
obligation to publicly update or revise any forward-looking
statement because of new information, future events or otherwise,
except as otherwise required by law. If Beyond Meat does update one
or more forward-looking statements, no inference should be made
that Beyond Meat will make additional updates with respect to those
or other forward-looking statements.
About the Angus Reid Survey Methodology
These findings
are from a survey conducted by Beyond Meat from May 3rd to May
7th, 2024, among a representative sample of 1,504
online Canadians who are members of the Angus Reid Forum. The
survey was conducted in English and French. For comparison purposes
only, a probability sample of this size would carry a margin of
error of +/-2.53 percentage points, 19 times out of 20.
SOURCE Beyond Meat