CA Technologies Launches New CA Advantage Partner Program
18 Aprile 2017 - 6:00PM
Business Wire
Program Introduces Two New Levels, Focus and
Global, to Demonstrate CA’s Investment in Strategic Partners
CA Technologies (NASDAQ: CA) today announced the new CA
Advantage Partner Program that reflects partners’ desires for
simplicity, profitability, protection and competitive
differentiation. The partner program evolution is driven by CA’s
strategic aim to accelerate growth through focused route-to-market
strategies, while delivering exceptional experiences for CA
Partners.
The new program introduces two new partner levels, Focus and
Global, which demonstrate CA’s investment in strategic partners who
are mutually willing to invest in CA’s business. The Focus and
Global partners will join CA’s partner community, which includes
partners across the Premier, Advanced and Member levels.
The new levels are defined by invitation to strategic partners
who can execute within a framework for revenue commitment and
expectations, including more stringent business plan requirements
and higher thresholds, while CA will provide expanded benefits to
support their evolving business models.
Redesigned with a focus on the entire partner experience,
CA addressed the opportunities and barriers recognized by
their partners across every region and business model. Across
interviews with the worldwide partner community, partners shared
with CA that they wanted a program in which they could easily
understand the benefits and rewards tied to profitability,
protection for their investment in opportunity pursuit, and unique
benefits to differentiate the rewards compared to the industry.
The new CA Advantage Partner Program is simplified, with richer
benefits that reflect the expanded recognition of our most
strategic partner contributions and focused route-to-market
strategies that help partners accelerate growth, increase revenue
potential and drive new opportunities. Specifically, for the first
time ever, CA will provide differentiation in rewards by allowing
partners to choose their performance rewards as either business
development funds, or rebates.
For partners at all levels, the new CA Advantage Partner Program
provides:
- Increased opportunity to
profit: With compelling margins and profitability, the new
program offers greater earning potential due to simplification of
reward payouts and a variety of demand generation initiatives to
help partners grow their business. These initiatives are supported
by a new Partner Experience Platform that provides partners better
access to assets they need to create integrated marketing programs
aligned to specific solutions and a self-service campaign
management tool with pre-built co-branded campaigns. The new Global
and Focus level partners will be rewarded with the highest margins
of profit, and all partners will be increasingly rewarded as they
move into higher tiers.
- Simple and clear
incentives: The simplified program framework, featuring
streamlined performance-based incentives and rebates, makes CA’s
pricing, benefits and rewards clear. Partners can more easily
forecast their financial position on the front and back of a deal
and quickly understand their general profitability of CA
Technologies solutions.
- Protection for opportunity
pursuits: Partners can pursue CA opportunities with an
assurance that their investment (time and resources) will be
rewarded.
- Differentiated rewards: For the
first time ever, CA will provide some partners a choice in back-end
rewards aligned with the types of business they transact – so they
have the flexibility to choose to reinvest with business
development funds, or take a direct rebate. To encourage partners
to strengthen their skills and expertise around CA capabilities, CA
will provide a higher level of reward to partners who choose
business development funds, which can be used toward:
- Training & Enablement Courses and
Certifications
- Customized CA Training
- In-Company Awareness Events, Contests
and Materials for Practice Development
- Deal Development Activities, like Proof
of Concepts to help drive sales
"We’ve built partnering into our DNA at CA, so it was crucial
for us to engage our partners around the globe to understand and
address their unique business challenges," said John Eldh,
senior vice president, Global Partner and Digital Sales, CA
Technologies. "The redesigned CA Advantage Partner Program reflects
their significant input with a framework and new benefits that
ensure profitable and sustainable growth for both Partners and CA.
Our mission is to leverage our joint resources to deliver value and
exceptional experiences for our customers.”
Current CA Technologies partners will be assimilated
into the CA Advantage Partner Program and can log in to the CA
Partner Experience Platform to access the latest sales and
marketing tools, training, and CA resources. Global, Focus, and
Premier partners will also have access to dedicated sales support,
enablement, assigned account management, and market and business
development funds.
"We’ve chosen CA Technologies as a partner as they continue to
demonstrate visionary investment in a comprehensive portfolio of
test data management solutions,” said Nick Kavadellas, President
and Chief Executive Officer, Orasi. “We’re optimistic about
how CA’s new partner program strategically aligns with our business
goals to help us continue to be a leader in providing solutions
across the software quality lifecycle.”
To learn more or join the CA Advantage Partner Program, please
visit www.ca.com/partner. Current Members may contact their CA
Partner Account Manager or log in to the CA Partner Experience
Platform to learn more about the new program.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2017 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418005544/en/
CA TechnologiesJennifer Weber, +1-541-510-1936
(Mobile)Jennifer.Weber@ca.com
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