(Nasdaq: CAUD), a leading innovator of audience-based
performance advertising and media, has signed a binding letter of
intent to acquire BeOp, an award-winning, Europe-based MarTech and
AdTech industry-leading innovator.
BeOp brings to Collective Audience a cloud based modular
platform. The industry’s first SaaS-, services- and
marketplace-based, AI-powered, performance advertising and data
platform for media and brands. BeOp is revolutionizing the
advertising landscape with its innovative technology tailored for
the new digital media and advertising market KPIs such as attention
measurement, engagement rate, attribution and time spent. The
platform offers a self-serve interface as well as APIs that enable
it to be integrated into any environment.
Retail MediaBeOp's conversational ad units,
powered by AI and dynamic ad creatives, captivate users attention.
This approach ensures unmatched conversion rates in the retail
media domain. With BeOp, every interaction becomes a sales
opportunity.DataBeOp is already integrated with
the leading DMPs (data management platforms) in the market. This
integration positions Collective Audience at the forefront,
offering the unique ability to create exclusive zero and first
party segments for media. Empowering publishers for the first time
with their data, these functionalities will soon be extended to
advertisers, opening up new targeting and customization
possibilities. End of Third-party CookiesWith the
disappearance of third-party cookies that have been the industry’s
primary targeting mechanism, BeOp is positioned as an independent,
cookieless solution. Its comprehensive suite of tools for
audiences, data, and monetization offers the open web market a
powerful solution to address current and future challenges. The
combination of Collective Audience and BeOp represents the future
of digital advertising.
BeOp’s conversational approach opens up new communication
possibilities for brands and media to engage and convert consumers
based on their interests. See examples of such conversational ad
experiences BeOp created for leading brands, including Range Rover,
Tommy Hilfiger and Samsung, here.
BeOp’s expert teams, based in France (Paris and Montpellier) and
New York City, work with more than 80% of the top French
advertisers and 90% of the country’s premium publishers. Customers
also include more than 200 premium global publishers across the UK,
North America and Australia, with BeOp helping to generate more
than 50 million unique visitors per month.
Since its founding in 2017, the power and effectiveness of
BeOp’s unique approach is reflected in its rapid revenue growth,
reportedly climbing 35% to US$3.7 million in 2023.
Given the anticipated operational synergies with the existing
Collective Audience digital ecosystem, the acquisition is expected
to be operationally EBITDA positive upon completion. The additional
benefits of scale and cross pollination are also expected to
enhance Collective Audience’s overall revenue growth and
profitability profile as a part of its rising tide growth
model.
BeOp has won numerous awards, including the Innovation
Competition by BPI France in 2018, a finalist in the Start &
Pulse by Sofinco competition in 2021, and winner of the Cas d’Or du
Conversationnel competition in 2022. BeOp was officially certified
by the HappyIndex® AtWork in 2022, reflecting employee satisfaction
in the company’s work environment.
To advance the relationship and integration process during the
closing process, Collective Audience signed an exclusive interim
license and joint venture agreement with BeOp for using its
conversational advertising technology in North America pending
completion of the acquisition.
The companies plan to integrate BeOp's platform into Collective
Audience’s product offering to scale the BeOp’s U.S. market share,
with this expected to facilitate an immediate ramp up in revenue
generation for Collective Audience.
“Building on our success in Europe, BeOp is now set to conquer
the North American market as an integral part of the Collective
Audience platform,” stated BeOp co-founder and CEO, Louis Prunel.
“Our new strategic partnership and the expected eventual merging of
our companies opens up endless opportunities for propelling our
technology to new dimensions. We see our combination creating an
unprecedented growth opportunity.”
According to Collective Audience CEO, Peter Bordes: “BeOp
technology is the most advanced, modern AI plus data-driven AdTech
stack we have seen. It solves many of the issues the industry faces
with its cookieless targeting and next generation high speed ad
serving that empowers publishers with an audience data DMP, along
with attention-based ad units that are the highest performing in
the industry.”
“We see BeOp as two to three acquisitions rolled into one. Their
exclusive integration with our platform positions us at the
forefront, giving us the unique ability to create zero and first
party audience segments for our supply and demand partners,” Bordes
continued. “With this strategic partnership between Collective
Audience and BeOp, the future of digital advertising knows no
bounds.”
“As our first acquisition as Collective Audience, BeOp is
reflective of the numerous highly valuable and successful potential
acquisitions and JV partnerships we’re currently pursuing on a
fast-track basis,” added Bordes. “We expect to make additional
related major announcements over the coming weeks.”
The initial strategic partnership and anticipated acquisition is
expected to help Collective Audience and BeOp to tap the vast
opportunities in the rapidly expanding and evolving global AdTech
market that is projected to grow at a 14.7% CAGR to reach $2.9
trillion by 2031.
Prunel and BeOp co-founder and COO, Nicolas Sadki, have been
appointed to Collective Audience’s Advisor Collective, a recently
announced strategic advisory community designed to advance the
company’s mission of transforming the AdTech, MarTech and digital
media industry.
The acquisition is structured as an all-stock transaction with
assumption of certain BeOp liabilities and earn-out provisions. It
is expected to close in the second quarter of 2024.
The acquisition would be consummated pursuant to a definitive
acquisition agreement between Collective Audience and BeOp. While
Collective Audience expects the transaction to be completed as
agreed, it is dependent on certain closing terms and no assurances
can be provided that the transaction will be completed as
described.
Additional details and terms related to the planned transaction
will be made available in a Form 8-K filed by Collective Audience
and available at www.sec.gov.
About BeOp The BeOp Creative Studio allows
everyone to quickly create new advertising campaigns focused on
engagement and interaction, incorporating user data collection and
attention tracking natively, while functioning perfectly without
cookies. This approach reinvigorates advertising on the Open Web by
generating widespread consumer engagement, thereby multiplying
advertising effectiveness for advertisers and sustainably defending
the value of their spaces for publishers.
Data capture integrated from the creative stage is used by the
BeOp Creative Studio to develop content for commerce operations,
lead generation, data collection, pre-tests, post-tests, and
studies—all with just a few clicks.
BeOp is transforming the advertising era: Instead of trying to
impose imperative messages and then snatching a click, it seeks
what would interest the consumer most and offers to teach them by
giving them control. This approach, endorsed by consumers, allows
BeOp creations to achieve memorization rates three times
higher.
Publishers can integrate BeOp logic at all levels of their
organization:
- Editorial: Increase
time spent by using the BeOp Creative Studio to create quizzes and
other elements complementary to their articles.
- Marketing / Data:
to collect zero and first-party data (newsletter subscriptions,
data for advertising retargeting, pre-tests, and post-tests.)
- Business: The ad
sales team can create its offers from BeOp's advertising creations
and deliver significantly more to its advertisers (performance,
interaction data, attention, time spent, brand memorization.)
BeOp's advertising creations are compatible with dissemination
in their existing tools.
Publishers wishing to gain independence can integrate the
BeOp Ad Server. Unlike other market solutions
designed from the outset in the interest of advertisers and for a
cookie-based mode, the BeOp Ad Server is designed in the interest
of publishers and was created from the start to function in the new
cookieless world. Lightning-fast, it is a valuable complement to
existing tools and allows regaining control over advertising spaces
and advertisers of all sizes.
BeOp Ad Server allows them to create as many buying platforms as
desired (including direct advertiser), while also having as many
sales platforms as necessary to match their commercial
organization. They can also have access to their peers' space in
overflow if they wish, enabling them to sign deals of all
sizes.
Publishers with one site or 10,000 can market, deliver, and
track all their advertising campaigns, while better defending the
value of their spaces thanks to the performance of BeOp's
advertising creations.
About Collective AudienceCollective Audience
provides an innovative audience-based performance advertising and
media platform for brands, agencies and publishers. The company has
introduced a new open, interconnected, data driven, digital
advertising and media ecosystem that will uniquely eliminate many
inefficiencies in the digital ad buyer and seller process for
brands, agencies and publishers. It will deliver long sought-after
visibility, complementary technology, and unique audience data that
drives focus on performance, brand reach, traffic and
transactions.
For the AdTech providers and media buyers who come onto
Collective Audience’s platform, they will be able to leverage
audience data as a new asset class, powered by AI as an
intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking
Statements
This press release includes certain statements that are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. All statements, other than
statements of present or historical fact included in this press
release, regarding the company’s future financial performance, as
well as the company’s strategy, future operations, estimated
financial position, estimated revenues and losses, projected costs,
prospects, plans and objectives of management are forward-looking
statements. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of the management of Collective Audience and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on as, a guarantee, an assurance,
a prediction or a definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to
predict and will differ from assumptions. Many actual events and
circumstances are beyond the control of Collective Audience.
Potential risks and uncertainties that could cause the actual
results to differ materially from those expressed or implied by
forward-looking statements include, but are not limited to, changes
in domestic and foreign business, market, financial, political and
legal conditions; unanticipated conditions that could adversely
affect the company; the overall level of consumer demand for
Collective Audience’s products/services; the ability of Collective
Audience to consummate the BeOp acquisition, general economic
conditions and other factors affecting consumer confidence,
preferences, and behavior; disruption and volatility in the global
currency, capital, and credit markets; the financial strength of
Collective Audience’s customers; Collective Audience’s ability to
implement its business strategy; changes in governmental
regulation, Collective Audience’s exposure to litigation claims and
other loss contingencies; disruptions and other impacts to
Collective Audience’s business, as a result of the COVID-19
pandemic and government actions and restrictive measures
implemented in response; Collective Audience’s cash balance and
ability to continue as a going concern; Collective Audience’s
ability to protect patents, trademarks and other intellectual
property rights; any breaches of, or interruptions in, Collective
Audience’s information systems; changes in tax laws and
liabilities, legal, regulatory, political and economic risks. More
information on potential factors that could affect Collective
Audience’s financial results is included from time to time in
Collective Audience’s public reports filed with the SEC. If any of
these risks materialize or Collective Audience’s assumptions prove
incorrect, actual results could differ materially from the results
implied by these forward-looking statements. There may be
additional risks that Collective Audience presently knows, or that
Collective Audience currently believes are immaterial, that could
also cause actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Collective Audience’s expectations, plans or forecasts of
future events and views as of the date of this press release.
Nothing in this press release should be regarded as a
representation by any person that the forward-looking statements
set forth herein will be achieved or that any of the contemplated
results of such forward-looking statements will be achieved.
Collective Audience anticipates that subsequent events and
developments will cause their assessments to change. However, while
Collective Audience may elect to update these forward-looking
statements at some point in the future, Collective Audience
specifically disclaims any obligation to do so, except as required
by law. These forward-looking statements should not be relied upon
as representing Collective Audience’s assessments as of any date
subsequent to the date of this press release. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
Company Contact:
Peter Bordes, CEO Collective Audience, Inc.Email contact
Investor Contact:Ron Both or Grant StudeCMA
Investor RelationsTel (949) 432-7566Email contact
Media Contact:Tim RandallCMA Media Relations
Tel (949) 432-7572Email contact
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5dfcc3ce-34e5-44af-b01d-d81b74298293
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