Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of
audience-based performance advertising and media solutions, has
launched a strategic technology partnership with Reset Digital, an
industry-leading digital marketing platform used by the world’s top
advertisers and publishers.
Reset Digital’s premier customers
represent major brands and Fortune 500 companies and top marketing
and advertising agencies worldwide. It provides the emotional
context data and DSP + SSP capabilities that advertisers and
publishers need to drive mass reach and high ROI at scale. It is
considered the world's first and only Neuro-Programmatic™ platform
aimed at eliminating bias, which in turn drives more meaningful
connections between brands and consumers.
The Reset Digital platform has created
a new marketplace that allows marketers to connect in a much deeper
and more meaningful way with unique audiences, including the
largest representation of diverse owned and operated publishers. In
this way, Reset Digital has become an independent beacon for those
in search of data that can elevate creative, planning, media buying
and all forms of marketing.
Collective Audience CEO, Peter Bordes,
commented: “This groundbreaking partnership introduces Reset
Digital’s uniquely valuable data, high demand and large budgets
into the ecosystem of our end-to-end platform, AudienceDesk™
powered by AudienceCloud™. We designed this platform to empower
brands, agencies and publishers with audience-based performance
advertising and media solutions in a way that unlocks tremendous
value for our combined partners who we are bringing together in a
new form of integrated collaboration.”
The strategic technology partnership
is based on a deep integration of supply and demand of the
companies’ combined brand and publishing partners, and leverages
Collective Audience’s unique ad units and data capabilities. This
is anticipated to help rapidly expand Reset Digital’s U.S. market
share and facilitate a significant ramp up in revenue generation
for Collective Audience.
Continued Bordes: “Our combined platforms strengthen the core
building blocks of our open ecosystem that is designed to enable
marketers of all sizes and industries to overcome the many
obstacles native to a broken, programmatic 2.0 environment. It
accomplishes this by providing direct connections that increase the
value of a publisher’s ad inventory and enable brands to identify
and convert new audiences, while generating significant zero-party
data assets, and audience insights.”
“It also advances us toward automating the end-to-end supply
path for the first time by removing the traditional friction
between brands and publishers, and thereby allow them to tap the
global AdTech market with tremendous competitive advantages,” added
Bordes.
Reset Digital’s founder and CEO, and
former senior executive at Disney and Comcast, Charles Cantu, will
be joining Collective Audience’s Advisor Collective. He currently
serves on the advisory board for the Institute for Advertising
Ethics (IAE) and faculty for the Revenue Enablement Institute.
According to Cantu: “Our industry has
been wasting too much time engaging in death-spiraling
conversations around old-world cookie targeting, walled gardens and
how to harness the power of audience data.
“Now with our emotional AI and
feelings-based data approach and solution going mainstream with the
support of the technology underpinnings of Collective Audience’s
first-of-its-kind platform, everyone will have the means to engage
consumers at scale based on what motivates us as people rather than
simply as targets.
“As this shift progresses, we believe
serious market players will finally be able to leverage audience
data as a new asset class. Moreover, they’ll be doing this the
smartest way, powered by AI as an intelligent and empathetic layer
to guide them. For Global 1000 marketers like the ones we serve, it
is a promise kept.”
The structure of the joint venture
includes granting Collective Audience and Reset Digital access to
each other’s platform capabilities and data using API integrations
that support a revenue-share model. The partners are also exploring
possibilities for shared ownership through an equity exchange.
In the weeks ahead, Collective
Audience plans to make additional major announcements related to
yesterday’s official unveiling of AudienceDesk and
AudienceCloud.
Reset Digital is anticipated to
benefit from Collective Audience’s recently announced exclusive
interim license and joint venture agreement with BeOp, an
award-winning, Europe-based MarTech and AdTech industry-leading
innovator. Through Collective Audience’s platform, Reset Digital
will gain access to BeOp’s conversational advertising technology in
North America.
About Reset
DigitalReset Digital's Neuroprogrammatic™ advertising
platform is a first-of-its-kind programmatic platform that allows
brands to engage omnichannel audiences based on what motivates them
as people versus targets and gives brands and publishers much
broader and deeper audience reach across all communities, including
underrepresented audiences they could not reach in the past. The
results are radically better outcomes. Reset Digital's partners
include the world's top brands, agencies, and publishers. For more
information, go to resetdigital.co.
About Collective
AudienceCollective Audience provides an innovative
audience-based performance advertising and media platform for
brands, agencies and publishers. The company has introduced a new
open, interconnected, data driven, digital advertising and media
ecosystem that will uniquely eliminate many inefficiencies in the
digital ad buyer and seller process for brands, agencies and
publishers. It will deliver long sought-after visibility,
complementary technology, and unique audience data that drives
focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media
buyers who come onto Collective Audience’s platform, they will be
able to leverage audience data as a new asset class, powered by AI
as an intelligence layer to guide decision-making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking
Statements
This press release includes certain statements that are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. All statements, other than
statements of present or historical fact included in this press
release, regarding the company’s future financial performance, as
well as the company’s strategy, future operations, estimated
financial position, estimated revenues and losses, projected costs,
prospects, plans and objectives of management are forward-looking
statements. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of the management of Collective Audience and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on as, a guarantee, an assurance,
a prediction or a definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to
predict and will differ from assumptions. Many actual events and
circumstances are beyond the control of Collective Audience.
Potential risks and uncertainties that could cause the actual
results to differ materially from those expressed or implied by
forward-looking statements include, but are not limited to, changes
in domestic and foreign business, market, financial, political and
legal conditions; unanticipated conditions that could adversely
affect the company; the overall level of consumer demand for
Collective Audience’s products/services; general economic
conditions and other factors affecting consumer confidence,
preferences, and behavior; disruption and volatility in the global
currency, capital, and credit markets; the financial strength of
Collective Audience’s customers; Collective Audience’s ability to
implement its business strategy; changes in governmental
regulation, Collective Audience’s exposure to litigation claims and
other loss contingencies; disruptions and other impacts to
Collective Audience’s business, as a result of the COVID-19
pandemic and government actions and restrictive measures
implemented in response; stability of Collective Audience’s
suppliers, as well as consumer demand for its products, in light of
disease epidemics and health-related concerns such as the COVID-19
pandemic; the impact that global climate change trends may have on
Collective Audience and its suppliers and customers; Collective
Audience’s ability to protect patents, trademarks and other
intellectual property rights; any breaches of, or interruptions in,
Collective Audience’s information systems; changes in tax laws and
liabilities, legal, regulatory, political and economic risks. More
information on potential factors that could affect Collective
Audience’s financial results is included from time to time in
Collective Audience’s public reports filed with the SEC. If any of
these risks materialize or Collective Audience’s assumptions prove
incorrect, actual results could differ materially from the results
implied by these forward-looking statements. There may be
additional risks that Collective Audience presently knows, or that
Collective Audience currently believes are immaterial, that could
also cause actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Collective Audience’s expectations, plans or forecasts of
future events and views as of the date of this press release.
Nothing in this press release should be regarded as a
representation by any person that the forward-looking statements
set forth herein will be achieved or that any of the contemplated
results of such forward-looking statements will be achieved.
Collective Audience anticipates that subsequent events and
developments will cause their assessments to change. However, while
Collective Audience may elect to update these forward-looking
statements at some point in the future, Collective Audience
specifically disclaims any obligation to do so, except as required
by law. These forward-looking statements should not be relied upon
as representing Collective Audience’s assessments as of any date
subsequent to the date of this press release. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
Company Contact:Peter Bordes, CEO Collective
Audience, Inc.Email contact
Investor Contact:Ron Both CMA Investor
RelationsTel (949) 432-7566Email contact
Media Contact:Tim RandallCMA Media Relations
Tel (949) 432-7572Email contact
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/9c17ae41-ac04-4945-9f73-1c150aa5f3d2
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