Crackle Connex Works With Amazon Publisher Direct to Provide New Advertising Capabilities on Its Content and Apps
13 Settembre 2023 - 1:30PM
Business Wire
Crackle Connex has implemented a streamlined
integration path between Amazon Publisher Direct and AWS Elemental
MediaTailor, helping Amazon DSP advertisers access supply across
more devices
Free streaming service Crackle will become one
of the first third-party publishers to support Amazon Interactive
Video Ads, allowing consumers to learn more about a product or add
a product to their Amazon shopping cart directly from the screen
during an ad break. Chicken Soup for the Soul and Redbox apps are
expected to support Interactive Video Ads a short time later
Redbox will launch on Fire TV later this year,
expanding Crackle Connex inventory available through Amazon
Publisher Direct
Crackle Connex, Chicken Soup for the Soul Entertainment’s
(NASDAQ: CSSE) advertising sales division, today announced that
they are working to provide new advertising capabilities for its
AVOD and FAST services.
Crackle Connex implemented a streamlined integration path
between Elemental MediaTailor from Amazon Web Services (AWS) and
Amazon Publisher Direct, opening up supply to Amazon DSP
advertisers across more devices. In addition, Redbox will launch a
stand-alone app on Fire TV later this year, expanding the Crackle
Connex premium AVOD inventory as well as be available through
Amazon Publisher Direct.
Lastly, free streaming service Crackle, will become one of the
first third-party publishers to support Amazon’s Interactive Video
Ads, enabling Amazon DSP advertisers to activate these ads via
Amazon Publisher Direct. Interactive Video Ads allow consumers to
learn more about a product or add a product to their Amazon
shopping cart using their voice or remote, turning a traditionally
passive viewing experience into one that actively engages them.
Interactive Video Ads will first become available on the Crackle
app, followed by the Chicken Soup for the Soul and Redbox apps a
short time later.
“Working with Amazon Publisher Direct gives us access to new
capabilities and allows us to leverage its growing offerings to the
video advertising community,” said Philippe Guelton, chief revenue
officer of Chicken Soup for the Soul Entertainment. “There is so
much interoperability that will continue to be uncovered as Crackle
Connex provides world-class streaming programming and leverages
enhanced video advertising support from Amazon Publisher
Direct.”
About Chicken Soup for the Soul Entertainment Chicken
Soup for the Soul Entertainment (Nasdaq: CSSE) provides premium
content to value-conscious consumers. The company is one of the
largest advertising-supported video-on-demand (AVOD) companies in
the US, with three flagship AVOD streaming services: Redbox,
Crackle, and Chicken Soup for the Soul. In addition, the company
operates Redbox Free Live TV, a free ad-supported streaming
television service (FAST), with nearly 180 FAST channels as well as
a transaction video on demand (TVOD) service, and a network of
approximately 29,000 kiosks across the US for DVD rentals. To
provide original and exclusive content to its viewers, the company
creates, acquires, and distributes films and TV series through its
Screen Media and Chicken Soup for the Soul TV Group subsidiaries.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken
Soup for the Soul, LLC, which publishes the famous book series and
produces super-premium pet food under the Chicken Soup for the Soul
brand name.
Forward-Looking Statements and Available Information This
press release includes forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
are statements that are not historical facts. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of management and
are not predictions of actual performance. Such assumptions involve
a number of known and unknown risks and uncertainties, including
but not limited to risks relating to our core strategy, operating
income and margin, seasonality, liquidity, including cash flows
from operations, available funds, and access to financing sources,
free cash flows, revenues, net income, profitability, stock price
volatility, future regulatory changes, price changes, ability to
achieve and sustain market acceptance of our content streaming
services and other content offerings, ability to recruit and retain
officers, key employees, or directors, ability to protect our
intellectual property, ability to complete and integrate into our
existing operations future strategic acquisitions, ability to
manage growth, ability to pay dividends and our debt obligations,
as well as evolving regulatory or other operational risks, and
risks presented by changing general market conditions impacting
demand for our services. For a more complete description of these
and other risks and uncertainties, please refer to Item 1A (Risk
Factors) in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2022 filed with the SEC on March 31, 2023. If
any of these risks materialize or our assumptions prove incorrect,
actual results could differ materially from the results implied by
the forward-looking statements contained in this press release.
Information regarding the acquisition of Redbox and related
transactions is qualified by reference to the Company’s Current
Reports on Form 8-K filed with the SEC on May 11, 2022 as amended
May 12, 2022, June 6, 2022, August 12, 2022, November 14, 2022 and
thereafter from time to time, and all exhibits filed with respect
to such reports. The forward-looking statements contained in this
press release speak only as of the date hereof and the Company
expressly disclaims any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements
contained herein to reflect any change in the Company’s
expectations with respect thereto or any change in events,
conditions or circumstances on which any statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20230913038419/en/
Chicken Soup for the Soul Entertainment: (PRESS) Peter Binazeski
Chicken Soup for the Soul Entertainment
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS) Zaia Lawandow Chicken Soup for the Soul
Entertainment zlawandow@chickensoupforthesoul.com
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