CyberDefender Retains Direct Response Industry Veterans Worth Linen Associates
17 Agosto 2011 - 2:30PM
CyberDefender® Corporation (Nasdaq:CYDE), a leading provider of
direct to consumer remote technical support services, Internet
security software and utilities, today announced it has retained
Worth Linen Associates (WLA) as strategic counsel. Leveraging WLA's
more than 30 years of direct to consumer marketing experience,
during the six-month engagement the firm will support CyberDefender
senior management in the execution of a series of organizational
changes related to its new strategic direction (see press release
dated August 2, 2011).
Under the terms of the agreement, WLA will focus on helping the
company improve its operating performance in marketing strategy and
execution, phone center operations and efficiencies, financial
procedures and collections, and data systems and customer database
management.
"As we execute on our strategic changes, it's important to
create the right structure and support within the organization, and
we are pleased to have the depth of experience of the Worth Linen
Associates team here to assist us," said CyberDefender Executive
Consultant and interim CEO candidate, Greg Thomas. "Worth
Linen will support management in various aspects of marketing and
sales efforts, call center management, customer communication, data
management and analysis, collections and accounts receivable
management. From improving the front-end process of customer
acquisition and restructuring the renewal process to implementing
cross-sale opportunities, we are working aggressively to optimize
the way the company generates and retains subscription
revenue."
About Worth Linen Associates
Worth Linen Associates (WLA, Inc.) is a direct marketing
consulting firm headquartered in New York. WLA specializes in
helping venture capital and private equity clients evaluate and
manage their direct-to-consumer company investments from a unique,
insider's perspective. WLA also provides marketing and management
consulting, as well as database management and analysis services,
to a broad range of clients, including Guthy-Renker, New Vitality,
the USO, consumer financial service companies, and traditional
direct marketers such as publishers, cataloguers, and book and
music clubs. WLA has assigned its two most senior executives to
work with CyberDefender:
- Worth Linen, WLA CEO –
former Vice Chairman of Wunderman Worldwide, CEO of BMG Direct,
Chairman of The Signature Group, and CEO of LiveTechnology.
- Neil Pennington, WLA
Executive Vice President – former CFO of BMG Direct, CFO and COO of
American Family Enterprises, and CFO/General Manager of Columbia
House.
About CyberDefender
CyberDefender is a leading provider of remote technical support
services, Internet security software and utilities directly to the
consumer market. CyberDefender's team of highly trained technicians
and sales agents provide customers with efficient, round the clock
remote PC repair services. The company markets
antispyware/antivirus software, PC optimization software and online
backup services. By combining remote live technical support and the
aforementioned software products, CyberDefender offers a complete
Internet security solution to consumers.
CyberDefender directly markets its products and services to
consumers through television and radio via its MyCleanPC®,
MaxMySpeed® and DoubleMySpeed® brands. CyberDefender products are
fully compatible with Microsoft Windows® XP, Vista®, and 7
Operating systems. All products are available at
www.cyberdefender.com. Investor relations information is available
at www.cyberdefendercorp.com.
The CyberDefender Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7874
Forward Looking Statements
Statements in this public announcement that are not statements
of historical or current fact, including statements regarding
future market opportunities, the expansion of the Company's
platform, and future business and financial results, constitute
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements involve known
and unknown risks, uncertainties and other unknown factors that
could cause CyberDefender's actual results to be materially
different from the historical results or from any future results
expressed or implied by such forward-looking statements. Factors
that could cause CyberDefender's results to be materially different
from the forward-looking statements include, but are not limited
to, whether CyberDefender will be able to find financing as
required and whether CyberDefender's revenues will eventually
exceed its expenses. The forward-looking statements also are
subject generally to other risks and uncertainties that are
described from time to time in CyberDefender's reports and
registration statements filed with the Securities and Exchange
Commission, which are available for review at
http://www.sec.gov/.
CONTACT: Investor Relations:
(213) 689-8631 x 401
IR@CyberDefender.com
IR Site: www.CyberDefenderCorp.com
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