Hot Dog on a Stick Stomps Out Free Lemonade for Grand Reopening of Original Muscle Beach Location
17 Aprile 2023 - 3:00PM
Hot Dog on a Stick, the all-American, beach-born brand, announces
an official grand reopening celebration to commemorate the
refreshed look of the chain’s original Muscle Beach location on
April 22. Since reopening in Oct. 2022, the brand has been planning
the ultimate party for fans to enjoy during the anniversary month
of Hot Dog on a Stick’s very first opening.
The celebration kicks off with a splash — free
lemonade! From 2:00 p.m. to 4:00 p.m. on April 22, Hotdoggers will
be handing out free small Original Lemonades. Fans can even try
their hand at Hot Dog on a Stick’s signature lemonade-making
method, lemon stomping.
Hot Dog on a Stick is also looking forward to
welcoming beloved former employees, lovingly known as ‘Hotdoggers,’
at a reunion at the grand reopening. All current and former Hot Dog
on a Stick employees are invited. The brand will also be giving
away exclusive swag including striped t-shirts, hats and more.
“Celebrating this moment for Hot Dog on a Stick
is something we’ve been looking forward to for some time,” said
Jenn Johnston, President of FAT Brands’
Quick-Service Division. “Hot Dog on a Stick is an icon in American
pop culture, and it is only fitting to throw a fun-filled beach
bash to celebrate the refreshed look of the stand that made us
famous almost 80 years ago. We look forward to seeing fans and our
amazing Hotdoggers at our beachside event.”
The first Hot Dog on a Stick opened in 1946 in
sunny Santa Monica, CA, situated on the famous Muscle Beach.
Initially a food stand, the brand known for its trademark colors of
red, white, and blue, with a splash of lemonade, has since grown
into a cultural phenomenon with over 50 locations throughout the
U.S. Greeted by smiling Hotdoggers, customers can enjoy fresh,
hand-stomped lemonade and made-to-order Hot Dog on a Stick and
Cheese on a Stick products which pair perfectly with HEINZ®
ketchup.
Hot Dog on a Stick is grateful to longtime
partners Limoneira and HEINZ® for helping make the Muscle Beach
grand reopening celebration possible. For more information or to
find a Hot Dog on a Stick near you, please visit
www.hotdogonastick.com.
About FAT (Fresh. Authentic. Tasty.)
Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and polished
casual dining concepts around the world. The Company currently owns
17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab
Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American
Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, please visit
www.fatbrands.com.
About Hot Dog on a Stick
Established in 1946 in Southern California, Hot
Dog on a Stick is known for its fresh, made-to-order hot dog on a
stick and cheese on a stick products, hand-stomped natural
lemonade, smiling customer service, and its iconic bright striped
uniforms. Hot Dog on a Stick provides customers with a fun,
all-American quick service restaurant experience, catering services
for events, party packs, and fundraisers. Hot Dog on a Stick has
over 50 locations in the U.S. For more information,
visit www.hotdogonastick.com.
About The Kraft Heinz
Company
We are driving transformation at The Kraft Heinz
Company inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. We are committed
to growing our iconic and emerging food and beverage brands on a
global scale. As global citizens, we're dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by
visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
About
Limoneira Company
Limoneira Company, a 130-year-old international
agribusiness headquartered in Santa Paula, California, has grown to
become one of the premier integrated agribusinesses in the world.
Limoneira (lē moñ âra) is a dedicated sustainability company with
11,800 acres of rich agricultural lands, real estate properties,
and water rights in California, Arizona, Chile and Argentina. The
Company is a leading producer of lemons, avocados, oranges,
specialty citrus and other crops that are enjoyed throughout the
world. For more about Limoneira Company, visit
www.limoneira.com.
MEDIA
CONTACT:
Erin Mandzik, FAT Brandsemandzik@fatbrands.com860-212-6509
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