Programmatic Buyers Can Maximize Media Quality
and Returns With AI-Driven Supply Optimization at Scale
NEW
YORK, Nov. 4, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the launch of IAS Curation
with Google Ad Manager. IAS will now offer programmatic buyers a
deal-based enrichment pathway designed to curate inventory at the
source that meets the benchmarks for advertisers across context,
brand safety and viewability while driving better performance, at
scale.
IAS Curation empowers advertisers with actionable data to
activate avoidance and contextual targeting strategies across media
buys at scale for Google Ad Manager. To maximize brand suitability,
advertisers are able to consolidate bidding on high quality
inventory and precisely target contextually relevant content to
drive efficiency for their ad buys. IAS's predictive science
pre-screens pages and categorizes them, enabling brands to
seamlessly identify inventory most desirable while avoiding content
that is unsuitable.
"Brand suitability and contextual relevance are top priorities
for programmatic buyers who are looking to avoid wasting ad spend
on poor quality inventory such as MFA or ad clutter," said
Srishti Gupta, Chief Product
Officer, IAS. "IAS Curation gives programmatic buyers on Google Ad
Manager a way to elevate their supply strategy and efficiently
maximize returns on their media investments through AI-driven
optimization."
IAS Curation for Google Ad Manager provides global advertisers
with:
- Customizable Inventory: Advertisers running programmatic
campaigns can now incorporate IAS enrichment to tailor supply
before it reaches their buying platform.
- Precision Targeting: IAS's natural language
processing-powered contextual classification enables advertisers to
target only relevant, quality content so advertisers can avoid
content their brand does not align with.
- Quality Inventory: With contextual avoidance, brand
safety & suitability, and MFA filtration available before it
reaches a bidder, advertisers can reduce waste and maximize ROI
using AI-driven measurement & optimization.
The launch of IAS Curation with Google Ad Manager is the latest
expansion of IAS's longstanging collaboration with Google. In
June 2024, IAS announced the
expansion of its industry-leading Brand Safety and Suitability
Measurement product for YouTube to include reporting for
Performance Max and Demand Gen campaigns. In 2023, IAS announced
the availability of its Total Media Quality (TMQ) brand safety and
suitability measurement across YouTube Shorts, offering advertisers
expanded coverage for advanced Brand Safety and Suitability
Measurement.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Media Contact:
press@integralads.com
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SOURCE Integral Ad Science, Inc.
