New UK Customers Illustrate Range and Reach of Limelight Networks Services
30 Giugno 2010 - 2:00PM
Marketwired
Limelight Networks, Inc. (NASDAQ: LLNW) has announced three new
customers in the United Kingdom: TweetMeme, themathsfactor.com, and
Horse & Country TV. The three companies represent a wide range
of online services, with business models that rely on social media,
remote learning, and video entertainment respectively.
TweetMeme is widely known for its Retweet Button, a familiar
icon that allows Internet users to promote stories and blog posts
by automatically publishing a link on Twitter. The button is useful
both for promoting content to a specific audience (Twitter
followers) and for aggregating popular news, which is then
highlighted on the TweetMeme home page. TweetMeme filters this
content from Twitter and aggregates it into Channels (narrow
streams of content) that can be custom-built upon request, for
example, Toyota Conversations. While TweetMeme's founders
recognized the significant potential of automated retweeting, they
had no way to predict how successful the service would become. With
more than six hundred million button impressions daily, TweetMeme
now relies on the Limelight DELIVER service to make the retweet
icon appear on over two hundred thousand websites, with continued
global expansion underway.
Themathsfactor.com offers children's math tutorials online and
is the brainchild of UK TV star Carol Vorderman. Launched in March
2010, themathsfactor.com uses a subscription fee based model for
access to its video teaching products. Because customers are paying
for the online tuition, video quality is of the utmost importance.
Themathsfactor.com turned to Limelight Networks for infrastructure
support and to the Limelight STREAM service specifically for
online, on-demand delivery of its large video files.
Horse & Country TV (H&C TV) is a popular on-air and
online channel that offers topic-specific news, sporting events,
and feature programming. In response to its growing internet
audience, the channel recently decided to extend its website
offering to include live streaming events. With the help of
Limelight STREAM, H&C TV hosted its first live online event at
the end of April 2010, in conjunction with the Mitsubishi Motors
Badminton Horse Trials. The effort was highly successful,
attracting users from more than 70 countries and an average online
viewing time of forty-eight minutes per user. H&C TV's website
now hosts more than 300 hours of video, with visitors accessing the
site from more than 100 different countries.
"Limelight Networks has the infrastructure to deliver content
for customers all over the world, and the companies we serve are
exceedingly diverse," said George Fraser, Vice President of
International Markets, Limelight Networks. "Whether customers are
focused on small object delivery, like TweetMeme, or delivery of
large media files, like themathsfactor.com and H&C TV, we can
tune our intelligent delivery platform to reach audiences globally,
providing the best end-user experience possible."
About Limelight Networks, Inc. Limelight
Networks, Inc. (NASDAQ: LLNW) provides on-demand infrastructure and
platform services that help global publishing, entertainment, and
enterprise companies reach and engage audiences on any mobile or
connected device, enabling them to enhance their brand presence,
build stronger customer relationships, optimize their advertising,
and monetize their digital assets. For more information, please
visit http://www.limelightnetworks.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright © 2010 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
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Media Contact: Heather Miller 215-867-8600 x239
media@llnw.com
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