PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks(R)
08 Luglio 2011 - 3:48PM
Marketwired
PJA Advertising + Marketing (PJA) today announced the launch of the
newest interactive ad campaign for Limelight Networks (NASDAQ:
LLNW) ("Limelight"). The creative, targeted at senior marketing
professionals and creative and media agency teams, are currently
running on trade sites including eMarketer.com, MarketingProfs.com
and Mashable.com.
"We developed our interactive ad campaign to deliver a strong
message to advertisers about the importance of using the most
effective technologies to target the most relevant audiences at the
right times and in the right places," said Paul Alfieri, VP
Corporate Marketing and Communications, Limelight Networks. "In
fact, to deliver this ad campaign we used our own best practices
and technologies from Limelight EyeWonder Interactive Advertising
services -- in essence we're practicing what we're preaching."
The visual centerpiece of the campaign is a series of
attention-getting "Stop Faking It" instant-play video banners, the
first of which features a faux magician complete with pencil
mustache pretending to open a garage door as if by magic.
"The point behind this fake demonstration of prowess and the
entire campaign is to communicate how Limelight can help marketing
and advertising professionals use new digital marketing technology
not just for the sake of it, but to achieve real, measurable
results," according to Janet Carlisle, Vice President, Client
Services at PJA Advertising + Marketing. "We worked closely with
Limelight to illustrate that concept in a fun and engaging
way."
Users can engage with the ad units to instantly download a
"Quick Tip" to increase engagement, or click through to the
Limelight resource center to register for a more in-depth report
covering online advertising, mobile and video trends and best
practices.
Demos of the ad units can be seen here and here.
These interactive ad units are part of a larger integrated
Limelight demand generation campaign utilizing other marketing
channels such as email, content syndication programs, database
marketing, mobile advertising, social media and SEM.
The first phase of the online ad campaign promotes Limelight
EyeWonder Interactive Advertising services, while later phases will
promote Limelight's technology offerings that allow marketers to
easily and effectively capitalize on the use of video and mobile in
their marketing programs.
About Limelight Networks, Inc. Limelight
Networks, Inc. (NASDAQ: LLNW) provides solutions that enable
business and technology decision makers to profit from the shift of
content and advertising to the online world, the explosive growth
of mobile and connected devices, and the migration of IT
applications and services into the cloud. Approximately 1800
customers worldwide use Limelight's massively scalable software
services that engage audiences, enhance brand presence, analyze
viewer preferences, optimize advertising, manage and monetize
digital assets, and ultimately help build stronger customer
relationships. For more information, please visit
http://www.limelightnetworks.com or follow us on Twitter at
www.twitter.com/llnw.
About PJA Advertising + Marketing PJA
Advertising + Marketing likes to figure out the hard stuff. We
serve a global roster of technology and health science clients
through full-service offices in Boston and San Francisco. A Fully
integrated agency with a digital core, PJA is a five-time Top BtoB
Agency of the Year winner building integrated marketing campaigns
that solve business problems for clients like Novell, Trend Micro,
GE Healthcare, Infor, Boston Scientific, Brother International,
TriZetto, TE Connectivity and Limelight Networks. For more
information, visit www.agencypja.com.
CONTACT: Greg Straface Vice President, Business
Development PJA Advertising + Marketing 617-492-5899 Email
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