Streaming Video Viewing Reaches All-Time High According to Limelight Networks Research
14 Ottobre 2020 - 1:00PM
Business Wire
Nearly half of consumers worldwide increased
paid subscriptions and watch more user-created content
Online video is more popular than ever with the average global
viewer watching nearly eight hours (seven hours, 55 minutes) per
week. With consumers homebound during the pandemic, video viewing
increased 16 percent in the past year. This is according to the
“State of Online Video 2020,” a report commissioned by Limelight
Networks, Inc. (Nasdaq: LLNW), to understand consumer perceptions
and behaviors around online video.
Top findings from the report include:
- Staying home drove streaming subscriptions. Nearly half
(47 percent) of people worldwide subscribed to a new streaming
service in the last six months, with the primary reason being that
people are spending more time at home due to COVID-19 (40
percent).The second largest driver of new subscription purchases
(25 percent) is availability of new content.
- Consumers are price cautious. Almost half (47 percent)
of global consumers will cancel a streaming subscription due to
high prices. More than a third (37 percent) admit to sharing login
information or using someone else’s account. Password sharing is
highest in Indonesia, with 58 percent of people admitting to
sharing credentials.
- User-generated content viewing surges. Watching
user-generated content has doubled over the past year to an average
of four hours per week. YouTube dominates as the most-preferred
platform for watching user-generated content (65 percent), followed
by Facebook (16 percent).
- Delays are a dealbreaker. Most people (64 percent) say
they would be more likely to stream a live event if it is not
delayed from live broadcast.
“Online video demand has clearly accelerated around the world
this year, especially with so many people looking for
entertainment, information and communication as they have spent
more time at home due to COVID-19,” said Nigel Burmeister, Vice
President at Limelight Networks. “Our research shows that with the
rise in viewers and subscriptions, it is critical that content
providers have the right combination of the content consumers want,
the infrastructure to scale to meet demand and technology to give
them the best possible online experiences.”
The “State of Online Video” 2020 report is based on responses
from 5,000 consumers in France, Germany, India, Indonesia, Italy,
Japan, Singapore, South Korea, the United Kingdom, and the United
States, ages 18 and older, who watch one hour or more of online
video content each week.
About Limelight:
Limelight Networks, Inc. (NASDAQ: LLNW), a leading provider of
digital content delivery, video, cloud security, and edge computing
services, empowers customers to provide exceptional digital
experiences. Limelight’s edge services platform includes a unique
combination of global private infrastructure, intelligent software,
and expert support services that enable current and future
workflows. For more information, visit www.limelight.com, follow us
on Twitter, Facebook, and LinkedIn.
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Stephanie Epstein SHIFT Limelight@shiftcomm.com 617-779-1800
Investor Inquiries: ir@limelight.com
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