IndustryBrains Renews and Expands Contextual Advertising Agreement with The Motley Fool, Adds National Golf Network
10 Luglio 2007 - 3:15PM
Business Wire
IndustryBrains, the founder of site-specific contextual advertising
and a wholly owned subsidiary of Marchex, Inc. (NASDAQ:MCHX)
(NASDAQ:MCHXP), today announced that it has renewed and expanded
its contextual advertising agreement with The Motley Fool, a
leading investment advisory services company in IndustryBrains�
Business & Finance vertical, which also includes BusinessWeek
Online, Smartmoney.com, and Morningstar.com. At the same time,
IndustryBrains announced that is has added a new premium publishing
partner in National Golf Network (www.ngn.com), the official Web
site of Golf Intelligence, connecting millions of golfers with golf
courses, clubs, golf associations, PGA professionals, and other
golfing resources. Under the expanded Motley Fool agreement,
IndustryBrains will continue to provide its contextual advertising
solutions to The Motley Fool�s primary Web site, while extending
its services to the Motley Fool�s popular financial discussion
boards, which receive an average of more than 26 million page views
per month, according to the Motley Fool. Additionally,
IndustryBrains will also provide its solutions to Motley Fool CAPS,
a ground-breaking stock rating service, now in beta, that enables
users to get insights from the stock trading community and see how
their picks perform compared with those of professional Wall Street
analysts. �As we expand The Motley Fool�s offerings to areas like
the new CAPS service, it makes sense to similarly extend our
relationship with IndustryBrains, which has consistently provided
us with a superior combination of results, client service, and
useful solutions that positively impact our bottom line," said Gary
Hill, Senior Vice President of Business Development at The Motley
Fool. �It is very gratifying that The Motley Fool, one of the
Internet�s leading sources for financial information, decided to
expand our relationship and we look forward to helping them benefit
from their expanded use of site-specific contextual advertising,
whether on discussion boards or their innovative CAPS service,�
said Erik Matlick, IndustryBrains CEO. �We are also very pleased to
welcome another new high quality publishing partner in National
Golf Network, a site that exemplifies the convergence of high
quality advertisers and consumers.� IndustryBrains founded the
site-specific approach to contextual advertising more than five
years ago, with the 2002 launch of its contextual advertising
platform. IndustryBrains enables advertisers to place their product
or service listings directly on premium Web sites and/or on
specific sections or pages of such sites, based on relevance. This
approach allows brand-name publishers to directly benefit from the
value of their respective online brands, content and site traffic.
The agreements announced today strengthen IndustryBrains� network
of more than 100 vertically focused and brand-name online
publishers, such as BusinessWeek Online, The Motley Fool, and the
Ziff Davis online properties; which is paired with a large base of
premier advertisers. About Marchex, Inc. Marchex (www.marchex.com)
is a technology driven search and media company focused on vertical
and local online traffic. Specifically, the company is focused on
search marketing, local search, and direct navigation. Marchex's
platform of integrated performance-based advertising and search
marketing services enables merchants to efficiently market and sell
their products and services across multiple online distribution
channels, including search engines, product shopping engines,
directories and selected Web sites. About IndustryBrains
IndustryBrains, a wholly owned subsidiary of Marchex, is a leader
in monetizing vertical and brand-name Web sites through contextual
advertising solutions. Since 2002, the company has built a platform
of high-quality traffic by leveraging its proprietary technology to
offer a site-specific approach to contextual advertising under a
business model that combines bid-for-placement and relevancy. This
approach has allowed IndustryBrains to create relationships with
more than 100 vertically focused and brand-name online publishers,
such as USATODAY.com, BusinessWeek Online, The Motley Fool, and the
Ziff Davis online properties; as well as a large base of premier
advertisers. For more information, visit www.industrybrains.com.
About The Motley Fool, Inc. The Motley Fool is an investment
advisory services company based in Alexandria, Virginia. Since
1993, The Motley Fool has been helping people make better financial
decisions across a wide variety of online and offline media
channels including: its award-winning website; its investment
newsletter services; its best-selling Simon & Schuster and
self- published books (over 2 million sold); and a
nationally-syndicated weekly column carried by more than 200
newspapers. Safe Harbor Statement This press release contains
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facts, included in this press release regarding our strategy,
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