Greg Sterling to Present Results from Survey of National Advertisers on Local Online Advertising
24 Settembre 2008 - 8:08PM
Business Wire
Greg Sterling, Principal of Sterling Market Intelligence will
present surprising results and analysis from his recent survey of
national advertisers and their local online advertising efforts in
a Webcast to be held on Oct. 1 at 11 a.m. PDT. Q&A at the end
of the presentation. What: � Webcast and Q & A on: Local Online
Advertising - Strategies and Tactics Every Company Should Know �
Who: Greg Sterling, Founding Principal of Sterling Market
Intelligence and local and mobile search correspondent for Search
Engine Land Ed O'Keefe, Vice President Performance Marketplaces,
Marchex � When: October 1, 2008 at 11 a.m. PDT (2 p.m. EDT) �
Where: Register at Search Marketing Now:
http://searchmarketingnow.com/webcasts/wc081001 � Details: Greg
Sterling, analyst and editor, will present surprising new research
among national advertisers and agencies about their use of online
geotargeting and local advertising. There will also be case study
data reflecting success stories. Ed O'Keefe, VP of Performance
Marketplaces at Marchex will reveal data-driven tactics that are
essential to the success of your local online advertising strategy.
� With forecasts predicting local online advertising to grow nearly
48% to $12.6 billion in 2008, there is no question that it presents
a huge market opportunity. But how do you reach customers locally
for all of your business locations and measure the success of your
advertising? How do you determine which local advertising solutions
are best suited for your company? How are successful marketers
taking advantage of local online advertising? About Greg Sterling
Greg Sterling is the founding principal of Sterling Market
Intelligence, a consulting and research firm focused on the
Internet�s influence on offline consumer purchase behavior. He also
is a Senior Analyst for Local Mobile Search, an advisory service
from Opus Research tracking the evolution of the mobile Internet.
About Marchex Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP)
(www.marchex.com) is a local search and advertising company.
Marchex's innovative advertising platform delivers search- and
call-based marketing products and services for local and national
advertisers. Marchex's local search network, one of the largest
online, helps consumers make better, more informed local decisions
through its content-rich Web sites that reach tens of millions of
unique visitors each month.
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