LiveArea and Attraqt Partner to Deliver Enhanced AI-Powered Solutions for Composable Commerce
19 Gennaio 2021 - 2:30PM
LiveArea, a global customer experience and commerce agency, and a
business unit of PFSweb, Inc., (NASDAQ: PFSW), announced its
strategic partnership with Attraqt Group PLC (LON:
ATQT) aligning Attraqt’s innovative artificial
intelligence (AI)-powered search and personalization offerings with
the agency’s end-to-end digital commerce solutions for retailers
and brands.
The collaboration complements an industry-wide shift
to composable commerce, a development approach combining
best-of-breed commerce components with custom applications built
for specific business needs.
Attraqt’s capabilities in search, merchandising, and
personalization support shoppers’ end-to-end product
discovery journeys. Powered by the latest
AI technology, Attraqt’s all-in-one solutions
deliver seamless, engaging, and highly relevant customer
journeys from initial search through conversion and
purchase. More than 300 of the world’s best-known brands
now benefit from Attraqt’s API-first technology.
LiveArea combines extensive eCommerce experience with in-depth
knowledge of enterprise commerce technology
and world-class search and merchandising tools to improve
online sales performance for brands and retailers. A deep
understanding of Attraqt solutions, along with creative,
strategy, performance marketing services, and a focus on
innovation and customer experience helps elevate the customer
journey and increase revenue.
Paul Lynch, Area Vice President and Managing Director, LiveArea
EMEA, said: “This collaboration combines market-leading search,
merchandising and personalization technology with our commerce,
creative, and UX expertise to streamline and elevate the customer
experience for online customers. We are excited to be working
with Attraqt, and our partnership promises to deliver a
quick-to-market solution for brands striving to improve their
customer experience through optimal search and
merchandising.”
John Raap, Chief Strategy and Partner
Officer, Attraqt said: “The inclusion
of Attraqt as part of LiveArea’s best-of-breed solution
design highlights the value of our product discovery
experience for shoppers and retailers alike. It also validates
our recent investments in AI to bring the latest innovations to
market. With AI now powering our search, merchandising,
recommendations, and personalization solutions, we have
anticipated and prepared for the yet unknown demands that retailers
will face. With this partnership, we assure our joint customers
of advanced capabilities both now and in the years
ahead.”
About LiveArea LiveArea is an
award-winning global customer experience and commerce agency.
We bring the full potential of digital business to life, helping
brands create meaningful and lasting customer connections. Fusing
creativity, strategy, and technology, our
services include NXT Intelligence™, product
innovation, connected commerce, service design, performance
marketing, and orchestrated services. We bring together world-class
commerce technology, building and launching innovative products and
services powered by data-driven insights to elevate customer
relationships – online and in-store. We deliver B2B, B2C, and D2C
solutions to clients in health and beauty, fashion and
apparel, luxury, consumer packaged goods, retail stores,
healthcare, and automotive. For more information,
visit www.LiveAreaCX.com.
About PFSweb, Inc. PFSweb (NASDAQ: PFSW)
is a global commerce services company that manages the online
customer shopping experience on behalf of major branded
manufacturers and retailers. Across two business units – LiveArea
for data-driven marketing and omnichannel experience design through
technology selection, platform implementation and orchestrated
services, and PFS for order fulfillment, contact center, payment
processing/fraud management, and order management services – they
provide solutions to a broad range of Fortune 500® companies and
household brand names such as Procter & Gamble, L’Oréal USA,
ASICS, Pandora, Ralph Lauren, Shiseido Americas, the United States
Mint, and many more. PFSweb enables these brands to provide a more
convenient and brand-centric online shopping experience through
both traditional and online business channels. The company is
headquartered in Allen, TX with additional locations around the
globe. For more information, visit www.pfsweb.com.
About Attraqt Attraqt powers
exceptional shopping experiences for over 300 of the world’s
leading brands, manufacturers, and
retailers. Attraqt provides a set of API-enabled,
algorithm-driven, intelligent SaaS services covering
personalization, search, navigation, merchandising,
recommendations, and internationalization.
The Attraqt platform orchestrates AI models in
real-time while allowing clients to integrate their own algorithms.
This helps build true personalization strategies and creates
differentiated experiences at scale, so our customers can exceed
the expectations of today’s shopper, while reaching commercial
goals. Find out more at www.attraqt.com or
on LinkedIn.
Investor RelationsSean Mansouri, CFAGateway
Investor Relations1-949-574-3860PFSW@gatewayir.com
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