BEIJING, June 21,
2022 /PRNewswire/ -- As the epidemic starts to
slow down in China, Beijing and Shanghai, the major cities for luxury goods,
begin to open up. Li Rixue, the founder and the CEO of Secoo,
points out that during this year's 618 sales campaign, the ATV
increases by 70% than that of last year. According to the
statistics, individual users buy more intensively in this year's
618 sales campaign. Rare bags and watches are popular with
consumers, some starting to invest in luxury goods.
In recent year, a rare handbag or a watch is not only a display
of social status, but also serves as an investment method for those
who purchase high-end luxuries. The money invested in luxuries is
also believed not to be lost. Users can kill two birds with one
stone. Bain&Company predicts that China is expected to be the largest luxury
goods market by 2025.
Comparing to past years' 618 sales campaign, the conversation
rate of high-end users purchasing rare goods increases
significantly this year, considering the purchasing period drops
from one week in the past to one day now and the consumers spread
from tier 1 and tier 2 cities to tier 3,
tier 4 and tier 5 cities.
Ms. Wang, being the user of Secoo for 11 years and a super vip
of Secoo, tells that she originally buys luxury goods for her own
use, but later finds out that people around her start to treat
luxury goods purchase as an investment method. As the price of
luxury goods goes up and down, Ms. Wang starts to get the hang of
price fluctuation rules of luxury goods. Once the price achieves
her expectation, she sells them on Secoo online platform. The whole
process is quick and easy.
Secoo finds out that users like Ms. Wang are not uncommon since
the beginning of the year. They are more like a group. The number
of users inquiring about the the maintenance of value and the
increase of value of luxury goods grows bigger. In order to meet
the demands of these high-end users, Secoo has set up a high-end
steward department to search rare goods for Secoo's high-end users,
provide the latest information of fashion trend and the price
fluctuation, as well as to provide home delivery service for
high-end users, ensuring the quality of goods and at the same time
making them feel they are served with Secoo's full
attention.
As a world-famous cross-border luxury goods purchasing platform,
Secoo has dedicated itself to serving high-end users around the
world who pursue extreme life experience. As of now, Secoo has more
than 50 million registered high-end users, covering over 4000
high-end brands of clothing, shoes and boot, bags, watches, jewelry
and accessories. In the future, Secoo will keep improving and
perfecting itself to meet the demands of high-end users through
expanding its presence in luxury goods industry and integrating
more famous luxury bands.
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content:https://www.prnewswire.com/news-releases/the-atv-of-secoos-618-sales-campaign-increases-by-70-than-that-of-last-year-top-level-users-entering-into-luxury-investment-301571824.html
SOURCE Secoo Group