MINNEAPOLIS, Dec. 5, 2018 /PRNewswire/ -- Consumers are
enchanted by Annie Selke's
innovative designs for linens, rugs, wallpapers, accessories and –
very soon – tile, thanks to an exclusive collaboration with The
Tile Shop (NASDAQ: TTS).
The specialty retailer of natural stone and man-made tiles will
offer Annie Selke for The Tile Shop,
an expansive line of more than 200 texture-rich, color-infused,
instant-classic tiles designed and curated by Annie Selke and The Tile Shop. Many of the tiles
are reinvented design motifs based on signature patterns, textures
and colors used in Ms. Selke's favorite textiles.
The collection will debut in The Tile Shop's 140 U.S. stores and
online in January 2019.
"The Tile Shop strives to offer a wide range of choices that
suit customers' personalities, and the Annie Selke collection allows her devotees to
coordinate and enjoy her classically beautiful and sophisticated
designs in more areas of the home," said Brandy Janke, product designer, The Tile Shop.
"We share consumers' excitement for this highly original collection
which offers countless possibilities to fit any preference.
Together, we are pushing the traditional boundaries of tile."
Ms. Selke's relationship with The Tile Shop began with a
partnership during the redesign of a part of her luxury lodging
property, 33 Main, in Lenox,
Massachusetts.
"I believe tile is a natural product extension for our brand,
and, given our shared passion for quality products and great
design, made for a fabulous fit with The Tile Shop," said
Annie Selke, founder and CEO of The
Annie Selke Companies. "Adapting our favorite palettes and patterns
from our Pine Cone Hill bedding and Dash & Albert rug brands
has been a fun and creative challenge. We've been 'bringing happy
home' for close to 25 years, and now we get to do it with
tile! What could be better than that?"
Annie Selke for The Tile Shop
includes a wide array of color palettes, finishes and styles.
Highlights include the below.
- Annie Selke Artisanal, one of the largest curated groupings
within the line, features soft colors and a crackle finish to yield
a contemporary, hand-hewn, modern farmhouse look. Artisanal tiles
are available in 12 colorways and feature a matching Moldura cap
piece or chair rail trim option.
- Among the many tile textures that mimic existing Annie Selke designs are traditional ikat,
touches of shine or metallic, watercolor prints and more.
- The broad color spectrum ranges from bold and bright to subtle
and sophisticated. A few of the many distinctive palettes are such
core color groupings as white, cream, soft pink, sky blue, orchid
and pearl grey.
- Twelve 24" x 30" art glass tiles feature such signature
Annie Selke prints and patterns as
Tweet, Aylin and Ines. Other unique offerings are designs inspired
by her personal art collection.
- Various tile designs were replicated from popular Annie Selke rugs. Aster, a porcelain with seven
different colorways, is based on a popular Dash & Albert rug –
the first time such a technique has been created in tile. Three
other colorways – Moon Soft Pink, Moon Sky and Moon Café au Lait –
are inspired by her Moon rug design.
Annie Selke for The Tile Shop is
one of several exclusive offerings created for The Tile Shop by
some of the world's most respected designer brands, among them
Armani, Ted Baker and Laura Ashley. This year alone, The Tile Shop has
added hundreds of new products, including such on-trend items as
large-format tiles, 3-D wall tiles and exclusive stone
collections.
For more information, please visit www.tileshop.com/annieselke
or https://annieselke.com/tileshop
About The Tile Shop
The Tile Shop (NASDAQ: TTS) is a leading specialty retailer of
natural stone and man-made tiles, setting and maintenance materials
and related accessories in the United
States. The Company offers a wide selection of high-quality
products, exclusive designs, knowledgeable staff and exceptional
customer service in an extensive showroom environment with up to 50
full-room tiled displays which are enhanced by the
complimentary Design Studio, a collaborative platform to
create customized 3-D design renderings to scale, allowing
customers to bring their design ideas to life. The Tile Shop
currently operates 140 stores in 31 states and the District of Columbia, with an average size of
20,200 square feet. See more at www.tileshop.com.
The Tile Shop is a proud member of the American Society of
Interior Designers (ASID), National Association of
Homebuilders (NAHB), National Kitchen and Bath Association
(NKBA) and the National Tile Contractors
Association (NTCA). Visit www.tileshop.com. Join The Tile
Shop (#thetileshop) on Facebook, Instagram, Pinterest, Twitter and
The Tile Shop Blog at blog.tileshop.com.
About Annie Selke
The Annie Selke Companies are comprised of brands created by
visionary designer Annie Selke, the
2010 Massachusetts Small Business Person of the Year. Founded in
1994, Pine Cone Hill creates dynamic, inspired bedding, pajamas,
robes and more that put a vibrant, contemporary spin on classic
décor. Dash & Albert was established in 2003 and features
unique, family-friendly area rugs in a wide variety of durable
materials, top-quality weaves and striking patterns. Published in
2011, Selke's popular book, Fresh American Spaces, focuses on fun,
functional living based on her core decorating concepts. It's also
the name of her blog (blog.annieselke.com), where Annie and her
crew offer tips on inspired living.
Pine Cone Hill and Dash & Albert products are featured
regularly on blogs and in national and local magazines and are sold
in more than 3,750 stores nationwide as well as online. The brands
are represented by CODARUS in to-the-trade showrooms in
Atlanta, Dallas, High
Point, Laguna and Las
Vegas. Visit The Annie Selke Companies online:
www.annieselke.com or on Facebook, Pinterest, Twitter, Instagram,
and Google+.
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SOURCE The Tile Shop