American Eagle Continues to Dominate Denim With OMJeans, an Immersive Takeover of the High Line in New York City
13 Settembre 2023 - 3:00PM
Business Wire
The brand is celebrating the fall season with its iconic
jeans collection and a shoppable installation on the High Line,
featuring over 150 different fits, colors and sizes for men and
women
American Eagle Outfitters, Inc. (NYSE: AEO) continues its denim
domination this September, with an elevated and immersive
installation in NYC celebrating the back-to-school (BTS) season.
Open to the public on September 16 and 17, American Eagle (AE), the
#1 jeans brand for women of all ages and men in its core
demographic, is turning New York’s iconic High Line into our own
impressive line…of jeans. With a shoppable display of AE’s iconic
jeans assortment, amplified with social and digital innovation,
OMJeans will further the connection with its customer
community.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230912766884/en/
OMJeans Imagery courtesy of American
Eagle
“Our vision for this innovative installation is to show up where
millions of people experience the city, bringing to life the
heritage and timelessness of AE jeans,” says Jennifer Foyle,
President & Executive Creative Director – AE and Aerie.
“With seemingly infinite denim displays, shoppable experiences,
creative photo moments, and musical surprises, we’re dominating
denim in one of NYC’s most iconic gathering spaces.”
Building on the BTS campaign, the denim installation will
encourage shopping and incentivize consumers to sign up for AE’s
Real Rewards Credit Card through:
- A show-stopping array of mannequins featuring hundreds of denim
styles to showcase a range of offerings starting at the 14th street
passage.
- Seamless shopping, with QR-coded denim, including Gen Z’s
favorite jeans modeled on mannequins and in images, so guests can
buy their perfect pair of jeans on the spot.
- Dedicated areas to drive Real Rewards Credit Card sign ups from
AE’s financing partner, Synchrony.
- 30% off your first purchase after approval for the AE Real
Rewards Credit Card.
- Visitors can scan a QR code to access Synchrony’s dApply to
seamlessly and securely apply for credit, allowing them to quickly
authenticate themselves and minimize the fields needed to
apply.
- Enter to win a $1,000 jeans haul on the spot. With each entry,
you are also entered to win a Grand Prize trip to the destination
of your choice.*
- Fun and creative photo moments that integrate a denim landscape
into the existing High Line views, as well as shareable seats -
denim covered loungers - designed to look like the back pocket of a
pair of AE jeans.
- Takeover of the 10th Avenue Amphitheater, where denim
mannequins will congregate for a show-stopping, instagrammable
display.
- A special musical performance by a surprise guest on Saturday,
September 16 at 4:30 PM.
“Synchrony has partnered with AEO for more than two decades to
offer financing solutions to meet the needs of its customers,
beyond just a single purchase to build lifelong relationships,”
said Darrell Owens, SVP, Head of Lifestyle Platform at Synchrony.
“It’s great to see the AE brand come to life on the High Line with
a unique activation that can easily translate browsing to
buying.”
AE continues to lead with innovation, including promotion of the
event across owned AE social to stir curiosity and drive a consumer
call-to-action. A robust promotion strategy will include videos
across social, OOH marketing including subway liveboards across
NYC. A 3D billboard in Times Square will showcase the campaign and
our top jeans styles that jump out of the ad and ‘dance’ for the
crowd.
OMJeans will be open to the public on September 16th and 17th
from 11:00 AM - 8:00 PM EDT at NYC’s High Line Park. Following the
event, AE will be recycling all used denim with Cotton's Blue Jeans
Go Green™ program, which will be transformed into insulation for
Habitat for Humanity and other applications. AE has collaborated
with Cotton's Blue Jeans Go Green™ program since 2008 and recycled
over 600K pieces of denim. To stay in the know regarding the latest
updates on the OMJeans installation, follow @americaneagle on IG.
Customers everywhere can view the campaign and shop top denim
styles now on ae.com, on owned brand socials and in stores
nationwide.
*T&Cs apply, winner announced at a later date.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for everyone that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, Hong Kong and
Japan, and ships to approximately 80 countries worldwide through
its websites. American Eagle and Aerie merchandise also is
available at more than 260 international locations operated by
licensees in approximately 30 countries. In 2022, AEO released its
first annual Building a Better World report, which outlines two
decades of ESG achievements through the company’s Planet, People
and Practices initiatives. For more information, please visit
www.aeo-inc.com.
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Rebekah Margulis SHADOW Email: Rmargulis@weareshadow.com
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