TimberTech® Decking, TimberTech Railing and AZEK® Exteriors Trim Ranked #1 Brands Most Used by Residential Contractors; TimberTech Decking Ranked Highest in Brand Quality, Stickiness
17 Agosto 2023 - 5:01PM
Business Wire
The AZEK Company Inc. (NYSE: AZEK) ("AZEK" or the “Company”),
the industry-leading manufacturer of beautiful, low-maintenance and
environmentally sustainable outdoor living products, including
TimberTech® decking and railing, Versatex® and AZEK® Trim, and
StruXure™ pergolas, today announced that TimberTech composite/PVC
decking, TimberTech railing and AZEK Exteriors trim ranked #1
brands most used by residential pro contractors across the United
States, according to Zonda’s JLC 2023 Brand Use Study. TimberTech
decking also ranked highest in brand stickiness analyzed in Zonda’s
Building Product Outlook Report.
“These survey results demonstrate the strong momentum of our
TimberTech and AZEK brands as well as our category leadership and
loyalty among pro contractors,” said Jonathan Skelly, President –
Residential Segment, The AZEK Company. “Our commitments to new
product innovation and contractor productivity combined with our
material science expertise and best in class customer service is
enabling us to win, build trust and gain mindshare with our
contractor partners. We have welcomed more than one thousand pro
contractors into our loyalty program over the last year and will
continue to support all our pros in creating beautiful,
low-maintenance outdoor living spaces that their clients will enjoy
for a lifetime.”
In a study of major brands across various building products
categories, TimberTech decking ranked among the highest in brand
stickiness alongside brands such as Owens Corning and GAF. Zonda
defines their brand stickiness metric as awareness plus commitment.
High brand awareness is an indication of effective marketing
investments and meaningful distribution levels. Brands with high
awareness have the inherent advantages of availability and
likelihood to be in the pro’s consideration set. Commitment
indicates resilience, a lack of willingness to switch brands within
a category. Together, awareness and commitment indicate brand
stickiness.
In addition to brand most used, Zonda’s JLC 2023 Brand Use Study
also ranked TimberTech decking #1 in quality. “The durability and
longevity of TimberTech products is outstanding, and my clients
love how beautiful and natural the finished product looks,” said
Chris Breen, Owner – Legacy Decks. “My experience working with
TimberTech is much more than just a business transaction. Not only
do they offer some of the best wood-alternative outdoor living
products available, but they also support me with tools, training
and resources to help grow my business.”
“I have been installing AZEK Exteriors products for years
because they are far superior to wood products,” said Cameron Buck,
Owner – C. Buck Professional Builders. “AZEK products look better,
last longer and will not rot. For me and most professional
builders, reputation is vital to the continued growth and success
of our businesses. I know that AZEK products will last for decades,
enabling me to both uphold my reputation as a builder and meet, if
not exceed, my customers’ expectations.”
To learn more about TimberTech, visit timbertech.com.
To learn more about AZEK Exteriors, azekexteriors.com.
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This release contains or refers to certain forward-looking
statements within the meaning of the federal securities laws and
subject to the "safe harbor" protections thereunder.
Forward-looking statements are statements about future events and
are based on our current expectations. These forward-looking
statements may be identified by the words “believe,” “hope,”
"expect," "intend," "will," "target," “anticipate,” "goal" and
similar expressions. Our forward-looking statements include,
without limitation, statements about product performance and
consumer expectations. We base our forward-looking statements on
information available to us on the date of this release, and
undertake no obligation to publicly update or revise any
forward-looking statements, whether as a result of changed
circumstances, new information, future events or otherwise, except
as may otherwise be required by law. Actual future events could
also differ materially due to numerous factors that involve
substantial known and unknown risks and uncertainties including,
among other things, the risks and uncertainties set forth under
"Risk Factors" and elsewhere in the our reports on Form 10-K and
Form 10-Q and the other risks and uncertainties discussed in any
subsequent reports that we file with the Securities and Exchange
Commission from time to time. Although we have attempted to
identify those material factors that could cause actual results or
events to differ from those described in such forward-looking
statements, there may be other factors that could cause actual
results or events to differ from those anticipated, estimated or
intended. Given these uncertainties, investors are cautioned not to
place undue reliance on our forward-looking statements.
About The AZEK® Company
The AZEK Company Inc. (NYSE: AZEK) is the industry-leading
designer and manufacturer of beautiful, low maintenance and
environmentally sustainable outdoor living products, including
TimberTech® decking and railing, Versatex® and AZEK Trim® and
StruXure™ pergolas. Consistently recognized as a market leader in
innovation, quality and aesthetics, products across AZEK’s
portfolio are made from up to approximately 90% recycled material
and primarily replace wood on the outside of homes, providing a
long-lasting, eco-friendly and stylish solution to consumers.
Leveraging the talents of its approximately 2,000 employees and the
strength of relationships across its value chain, The AZEK Company
is committed to accelerating the use of recycled material in the
manufacturing of its innovative products, keeping millions of
pounds of waste out of landfills each year, and revolutionizing the
industry to create a more sustainable future. The AZEK Company has
recently been named one of America’s Climate Leaders by USA Today,
a Top Workplace by the Chicago Tribune and a winner of the 2023
Real Leaders® Impact Awards. Headquartered in Chicago, Illinois,
the company operates manufacturing and recycling facilities in
Ohio, Pennsylvania, Idaho, Georgia, Nevada, New Jersey, Michigan
and Minnesota. For additional information, please visit
azekco.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230817743447/en/
Amanda Cimaglia 312-809-1093 media@azekco.com
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