HOPLAND, Calif., March 8, 2011 /PRNewswire/ -- Fetzer Vineyards is
celebrating 25 years of pioneering earth-friendly winemaking
practices, by releasing a limited edition Earth Day bottle featuring a striking new label
designed by a renowned local artist. Additionally, in honor of
Earth Day and its 25 years of
sustainability initiatives, Fetzer is donating $10,000 to Leave No Trace, an organization
dedicated to the responsible enjoyment and active stewardship of
the outdoors.
(Photo: http://photos.prnewswire.com/prnh/20110308/CL51796)
"Achieving a quarter of a century of pioneering earth-friendly
winemaking practices is a special accomplishment, so it was only
fitting that we celebrate this year with a special bottling," said
Mike Haering, Fetzer brand manager.
"We're excited to introduce the Earth
Day bottle because the label artwork beautifully captures
the California landscape, which is
home to our winery, and showcases our amazing outdoors, which
inspires and drives our commitment to conservation."
Fetzer's 2010 Chardonnay will be released in the commemorative
Earth Day bottle, in limited
quantities beginning April 2011 for a
SRP of $8.99. The Earth Day label features artwork by Anne Kessler. Based in Mendocino, California (also the home of
Fetzer) Kessler is known for her
rich impressionist interpretations of California landscapes. Her talent and love of
nature is captured on the Fetzer commemorative label and truly
celebrates the spirit of Earth
Day.
"I am pleased to celebrate Fetzer's green initiatives by sharing
my artwork on the commemorative Earth
Day label," said Fetzer label artist, Anne Kessler. "This Earth
Day, I hope my art reminds people of what they love about
life on this wonderful planet: the gift of the vine, the
shade of an oak, the smell of late afternoon in the Mendocino hills."
As a long-time supporter of environmental organizations, Fetzer
chose to support Leave No Trace through its Earth Day Bottle Artist Series as the non-profit
organization shares Fetzer's passion for taking care of the
environment. Fetzer is donating $10,000 to Leave No Trace Center for Outdoor
Ethics to commemorate Earth Day and
the special bottle release. To learn more, visit
facebook.com/Fetzerwines.
"It was an easy decision to make a donation to Leave No Trace as
this organization shares many similar beliefs as we do at Fetzer,
as our love of nature and the outdoors is why we're so dedicated to
sustainable practices," said Haering.
Fetzer initiated its sustainable business practices in 1986 as
it began to learn about the benefits of sustainability and
conservation techniques yielded on vineyard management and
winemaking. This began a quest to continually improve the winery's
energy efficiency, winery practices, and sustainability of general
business operations. From the time this initiative began,
Fetzer Vineyards has focused on energy conservation and carbon
emission reduction, natural pest control in its own vineyards,
waste reduction, water conservation and recycled materials
packaging.
Fetzer was the first to power winery operations by purchasing
and using only renewable sources of energy such as solar, wind and
geothermal, including one of the wine industry's largest solar
installations. Landfill waste has been reduced by 96% since
1990, even as the wine's popularity doubled production.
Fetzer's wine bottles are made from 35% recycled glass, and
portions of each case carton are 100% post-consumer chipboard.
Today, Fetzer is a recognized leader in the wine industry
having won numerous awards, including the EPA's Best of the Best
Ozone Protection Award last year.
Fetzer Wines are produced in
Hopland, California by
Brown-Forman Corporation (NYSE: BF-B). For more information visit
www.Fetzer.com
We Make Our Wine Responsibly. Please Enjoy It
Responsibly.
SOURCE Fetzer Vineyards