The infinitely recyclable Ball Aluminum Cup
now boasts the highest recycled content rate of any beverage
packaging in its category
WESTMINSTER, Colo.,
April 19, 2022 /PRNewswire/
-- Ball Corporation (NYSE: BLL), a leading global provider of
infinitely recyclable aluminum beverage packaging, and aluminum
recycler and supplier Novelis, today announced that the Ball
Aluminum Cup™ is now composed of 90% recycled content. This
evolution builds on the Ball Aluminum Cup's infinite recyclability
by lowering its carbon footprint, therefore further positioning the
product as a sustainable solution for packaging waste challenges
across the sports and entertainment, food service, retail and
beverage industries.
Ball designed the lightweight aluminum cups to bring beverage
packaging circularity to sports and entertainment venues in
response to growing consumer preference for more sustainable
products. Producing the cup with 90% recycled content significantly
reduces its carbon footprint, as doing so with recycled aluminum
uses 95% less energy than doing so with primary aluminum. Ball also
recently received Cradle to Cradle Certified® Bronze for the
aluminum cup, underscoring the company's commitment to making
products that are safe, circular and responsibly made.
"At Ball, we're committed to innovative solutions that
contribute to creating a truly circular economy," said
Dan Fisher, President and CEO of
Ball Corporation. "Aluminum beverage packaging – including the
Ball Aluminum Cup - has always been a sustainable alternative to
plastic, and this update only further strengthens its
sustainability attributes. We aim to deliver solutions that not
only benefit our global customers but also benefit the planet, and
we are excited to partner with Novelis to bring a Ball Aluminum Cup
made with 90% recycled content to communities everywhere."
"In line with Novelis' purpose of 'Shaping a Sustainable World
Together,' we're focused on innovating alongside customers like
Ball to increase the use of recycled content in their products,"
said Steve Fisher, President and
CEO of Novelis Inc. "We're proud of our long-standing
partnership with Ball and our joint efforts to increase the use of
aluminum for beverage packaging. Aluminum beverage packages –
bottles, cans and cups alike – are a perfect product for the
circular economy as they can be recycled over and over without ever
losing their material properties."
The aluminum cup, manufactured in Rome, Georgia, and made with 90% recycled
content is available now and currently in use by Ball customers. In
fact, the aluminum cups are helping to drive sustainability at
sports and entertainment venues across the country, including at
Ball Arena in Denver, SoFi Stadium
in Los Angeles, Hard Rock Stadium
in Miami, State Farm Arena in
Atlanta, Lucas Oil Stadium in
Indianapolis, and Climate Pledge
Arena in Seattle. At Ball Arena,
in particular, aluminum beverage packaging has helped to eliminate
more than 350,000 single-use plastic cups and bottles, and the
arena is on pace to eliminate more than 1 million single-use
plastic cups and bottles in 2022.
Infinitely recyclable and economically valuable, aluminum is the
most sustainable beverage packaging material, and, like aluminum
cans, aluminum cups can be easily recycled. In fact, 75 percent of
the aluminum ever produced is still in use today and aluminum cans,
cups and bottles can be recycled and back on a store shelf in as
little as 60 days. In addition to its sustainability and recycling
strengths, the aluminum cup is lightweight, sturdy, cool to the
touch and provides an elevated drinking experience.
About Ball Corporation
Ball Corporation supplies
innovative, sustainable aluminum packaging solutions for beverage,
personal care and household products customers, as well as
aerospace and other technologies and services primarily for the
U.S. government. Ball Corporation and its subsidiaries employ
24,300 people worldwide and reported 2021 net sales of $13.8 billion. For more information, visit
www.ball.com, or connect with us on Facebook or Twitter.
About Novelis
Novelis Inc. is driven by its purpose of
shaping a sustainable world together. We are a global leader in the
production of innovative aluminum products and solutions and the
world's largest recycler of aluminum. Our ambition is to be the
leading provider of low-carbon, sustainable aluminum solutions and
to achieve a fully circular economy by partnering with our
suppliers, as well as our customers in the aerospace, automotive,
beverage can and specialties industries throughout North America, Europe, Asia
and South America. Novelis had net
sales of $12.3 billion in fiscal year
2021. Novelis is a subsidiary of Hindalco Industries Limited, an
industry leader in aluminum and copper, and the metals flagship
company of the Aditya Birla Group, a multinational conglomerate
based in Mumbai. For more
information, visit novelis.com.
Forward-Looking Statements
This release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates,"
"believes," and similar expressions typically identify
forward-looking statements, which are generally any statements
other than statements of historical fact. Such statements are based
on current expectations or views of the future and are subject to
risks and uncertainties, which could cause actual results or events
to differ materially from those expressed or implied. You should
therefore not place undue reliance upon any forward-looking
statements and they should be read in conjunction with, and
qualified in their entirety by, the cautionary statements
referenced below. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. Key factors,
risks and uncertainties that could cause actual outcomes and
results to be different are summarized in filings with the
Securities and Exchange Commission, including Exhibit 99 in our
Form 10-K, which are available on our website and at www.sec.gov.
Additional factors that might affect: a) our packaging segments
include product capacity, supply, and demand constraints and
fluctuations and changes in consumption patterns; availability/cost
of raw materials, equipment, and logistics; competitive packaging,
pricing and substitution; changes in climate and weather; footprint
adjustments and other manufacturing changes, including the startup
of new facilities and lines; failure to achieve synergies,
productivity improvements or cost reductions; unfavorable mandatory
deposit or packaging laws; customer and supplier consolidation;
power and supply chain interruptions; changes in major customer or
supplier contracts or loss of a major customer or supplier;
inability to pass through increased costs; war, political
instability and sanctions, including relating to the situation in
Russia and Ukraine and its impact on our supply chain and
our ability to operate in Russia
and the EMEA region generally; changes in foreign exchange or tax
rates; and tariffs, trade actions, or other governmental actions,
including business restrictions and shelter-in-place orders in any
country or jurisdiction affecting goods produced by us or in our
supply chain, including imported raw materials; b) our aerospace
segment include funding, authorization, availability and returns of
government and commercial contracts; and delays, extensions and
technical uncertainties affecting segment contracts; c) the Company
as a whole include those listed above plus: the extent to which
sustainability-related opportunities arise and can be capitalized
upon; changes in senior management, succession, and the ability to
attract and retain skilled labor; regulatory actions or issues
including those related to tax, ESG reporting, competition,
environmental, health and workplace safety, including U.S. FDA and
other actions or public concerns affecting products filled in our
containers, or chemicals or substances used in raw materials or in
the manufacturing process; technological developments and
innovations; the ability to manage cyber threats; litigation;
strikes; disease; pandemic; labor cost changes; inflation; rates of
return on assets of the Company's defined benefit retirement plans;
pension changes; uncertainties surrounding geopolitical events and
governmental policies, including policies, orders, and actions
related to COVID-19; reduced cash flow; interest rates affecting
our debt; and successful or unsuccessful joint ventures,
acquisitions and divestitures, and their effects on our operating
results and business generally.
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SOURCE Ball Corporation