CHICAGO, Oct. 16, 2017 /PRNewswire/ -- Cars.com
(NYSE:CARS) is announcing the appointment of Andy Jacobson as its new senior vice president
of national sales, effective today. Jacobson most recently served
as vice president of client development at Conversant LLC, a
digital media company that leverages online and offline data to
reach consumers across devices. Previously, he spent four years as
vice president of sales at VerticalScope Inc., an integrated
multi-platform media company, and served in sales and marketing
roles on behalf of Ford Motor Company, Jaguar, N.A. and Lincoln
Mercury. He also spent eight years in various sales and marketing
roles at Cars.com from 2004 to 2012.
Jacobson is charged with leading the team supporting national,
regional and near endemic sales. He will be responsible for
fostering deep customer relationships and leveraging his expertise
in digital media, social media, branded content, ad tech, machine
learning and closed loop attribution to develop new strategic
product initiatives that address the evolving digital marketing
needs of the country's automotive manufacturers while driving
growth for the company.
"Andy spent nearly a decade with Cars.com before moving on to
develop significant expertise in digital direct and programmatic
sales, and I have no doubt he'll be successful in his return," said
John Clavadetscher, chief revenue
officer at Cars.com. "He understands the rapid pace of innovation
inside these walls and how to deliver increased value to our OEM
customers in the face of a changing industry landscape driven by
consumer behavior."
Jacobson's experience in digital media spans several industries,
including automotive, retail, travel, home goods, outdoor, fashion
and consumer electronics. He appreciates how brand and digital
efforts work together, and is adept at helping his clients harness
the power of online and offline data-driven insights to reach and
influence consumers where they are across channels and devices.
Additionally, Jacobson specializes in building, developing and
leading winning teams while exceeding revenue and marketing
goals.
"I'm thrilled to be coming home to Cars.com to lead the national
sales team at such an exciting time in the company's history," said
Jacobson. "I look forward to strengthening relationships with our
OEM, regional and endemic partners and leveraging data to measure
and drive marketing effectiveness. The future has never been
brighter at Cars.com and I can't wait to contribute to its growth
while helping the team drive positive change in the industry."
About Cars.com
Cars.com™ is a leading online
destination that helps car shoppers and owners navigate every turn
of car ownership. A pioneer in automotive classifieds, the company
has evolved into one of the largest digital automotive platforms,
connecting consumers with local dealers across the country anytime,
anywhere. Through trusted expert content, on-the-lot mobile app
features, millions of new and used vehicle listings, a
comprehensive set of research tools and the largest database of
consumer reviews in the industry, Cars.com helps shoppers buy, sell
and service their vehicles. Cars.com properties include
DealerRater®, Auto.com™, PickupTrucks.com™ and NewCars.com®.
The company was founded in 1998 and is headquartered in
Chicago, Illinois. For more
information, visit www.Cars.com.
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SOURCE Cars.com, Inc.