- Redesigned Ford Focus delivers new
exterior design, completely revised interior and advanced new
technologies for improved customer comfort and safety
- 1.0-liter EcoBoost® engine raises the
competitive bar for fuel efficiency
- New Focus will offer driver-assist
technology including a standard rearview camera, along with
available lane-keeping system and Blind Spot Information System
(BLIS®)
The 2015 Ford Focus, the world’s best-selling nameplate, is
expected to hold onto this coveted title with a bold new look that
emulates other recent Ford vehicle designs and more advanced
technologies that improve driver comfort and safety.
Redesigned Ford Focus delivers 1.0-liter
EcoBoost(R) engine, new exterior design, completely revised
interior and advanced new technologies for improved customer
comfort and safety. (Photo: Business Wire)
The new look and added technologies were revealed today at the
Mobile World Congress in Barcelona, the world’s largest exhibition
for the mobile industry.
“We have taken the title of world’s best-selling nameplate to
impressive new heights with the redesigned Focus,” said Joe
Hinrichs, Ford executive vice president and president of The
Americas. “Its combination of compelling, modern design and the
most high-tech interior in the class will appeal to contemporary
consumers who desire a small car with very sophisticated features.
What makes Focus so attractive to consumers today – being great to
drive, delivering exceptional fuel economy and value, and offering
leading-edge in-car technologies – is amplified with the new
Focus.”
Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technological advances, the
new Focus will offer the remarkably efficient, fun-to-drive,
award-winning 1.0-liter EcoBoost® engine with a six-speed
transmission – surpassing the fuel efficiency of the previous
model, and once again raising the bar amongst the competition.
Twice already, automotive journalists have named Ford’s 1.0-liter
EcoBoost powerplant International Engine of the Year, for 2012 and
2013.
“The 1.0-liter EcoBoost engine is proof that excellent fuel
economy and performance can come in one package,” said Raj Nair,
Ford group vice president, global product development. “Focus is
already known for bringing together efficiency and fun, and our
latest addition will bring consumers a whole new level of enjoyment
– on the road and at the pump.”
The smallest engine in the company’s growing EcoBoost family
will increase the choice for Ford customers in the United States,
as Fiesta is already available with the 1.0-liter EcoBoost
engine.
In Europe, where it is already on five nameplates, the 1.0-liter
EcoBoost accounts for 32 percent of sales of the current-generation
Focus and 26 percent of Fiesta sales this year. Robust demand for
the 1.0-liter in Europe has prompted Ford to double production
capacity at its state-of-the-art plant in Cologne, Germany, to more
than 1,000 engines a day.
EcoBoost technology combines smaller-displacement engines with
turbocharging, direct injection, variable valve timing and
proprietary Ford software to bring customers outstanding
performance and fuel economy. Ford EcoBoost engines can deliver
significantly better fuel economy than larger-displacement gasoline
engines.
Stylish new Focus
The new Focus will arrive with a more stylish, bold look. It
features a restyled hood and grille, signature lighting for the
headlamps and taillamps, new rear lamp clusters and a restyled
trunk lid. Four-door and five-door versions will be available in
the United States.
Inside, colors and materials have a clean, modern look, with
satin chrome detailing, new seat trims, switches and an available
heated steering wheel. Storage is improved with a new center
console incorporating adjustable cupholders, and a new,
easier-to-access glove box.
Advanced technologies
A package of sensors brings a new level of convenience for
compact car customers by adding driver-assist technologies
including a rearview camera and an available Blind Spot Information
System (BLIS®) and lane-keeping system.
Standard on Focus for the first time, the rearview camera will
appear on either a 4.2-inch screen or the 8-inch screen that comes
with MyFord Touch®-equipped cars.
BLIS uses two multiple-beam radar modules, the same used with
cross-traffic alert, which are packaged in the rear quarter panels,
one on each side. The radar identifies when a vehicle enters the
defined blind spot zone and illuminates an indicator light on the
corresponding sideview mirror, providing a warning that a vehicle
is approaching.
Should a Focus driver start to drift out of the current lane
without a turn signal on, the available lane-keeping system
provides a warning through a series of steering wheel vibrations
that mimic a rumble strip. If the unintended lane departure is not
corrected by the driver, the aid function of the system actively
applies steering torque to help the driver direct the car back
toward the center of the current lane.
SYNC AppLink
New Focus drivers will also have access to powerful new
capabilities thanks to a host of new functions developers can
integrate as they modify their apps to communicate with enhanced
SYNC® AppLink™.
Android and iOS smartphone owners can download more than 60
AppLink-enabled apps from the Apple App Store and Android
market.
New functions include:
- Connected apps can access a variety of
real-time vehicle data such as speed, acceleration, odometer and
location information that can be used by the app to further
customize and personalize the user experience. For example, access
to the in-vehicle GPS signal can enable more precise and accurate
location-based services than phone sensors
- More consistent user experience thanks
to voice pass-through capability. This enables developers to use
on-device or cloud-based voice-recognition systems to evaluate
driver commands, meaning drivers can use the same set of voice
commands to control an app when connected to the vehicle as they
would use when not connected
- Notifications read aloud as a driver
enters the car, with no need to touch the phone. Best of all,
alerts are available any time a mobile device is connected to SYNC
AppLink, even if the app is not currently active. This means a
driver could get an alert about a traffic jam ahead while listening
to the radio or using another app
In addition to the many advancements in exterior styling,
interior design, powertrain and technology, the new Focus will also
benefit from suspension and chassis upgrades. These include a new
shock absorber valve design providing improved interior quietness,
a new electronic stability program system with less intrusion and
improved comfort, and a change to the rear suspension to give
drivers a more connected feel to the road.
The 2015 Ford Focus goes on sale in the second half of 2014.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140223005089/en/
Ford Motor CompanyDan Mazei, 313.323.7365dmazei1@ford.com
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