- On April 16-17, Ford is celebrating 50
years of continuous pony car production by bringing the all-new
Mustang convertible to the Empire State Building’s 86th floor
observatory, allowing visitors to join in the festivities
- Ford is re-creating the same feat it
achieved nearly 50 years ago – unveiling a Mustang on the world’s
most famous attraction, once again making history
- A technical team is hard at work
disassembling a Mustang into sections so that it will fit into the
elevators of the 1,454-foot-tall international landmark
Two of the world’s most recognizable icons are coming together
April 16-17, as the all-new 2015 Ford Mustang convertible will be
on display on the observation deck of the Empire State Building in
New York. The display – replicating the same feat from nearly 50
years ago – coincides with the global celebration of 50 years since
Mustang debuted at the 1964 World’s Fair in New York.
On April 16-17, Ford is celebrating 50
years of continuous pony car production by bringing the all-new
Mustang convertible to the Empire State Building's 86th floor
observatory, allowing visitors to join in the festivities. (Photo:
Business Wire)
“New York is one of the greatest cities in the world, and it’s
the place where the Ford Mustang story began 50 years ago,” said
Mark Fields, Ford chief operating officer. “We’re thrilled to be
visiting the architectural landmark that has been the heart of the
Manhattan skyline for 83 years with the newest generation of the
car that is the soul of Ford Motor Company.”
Taking a car 86 stories above the densely populated streets of
Midtown Manhattan is no simple task. No portable crane can reach
the 86th floor observatory, and the spire towering above the
relatively narrow deck makes helicopter delivery impossible. That
leaves the elevators as the only viable option.
When the Empire State Building opened in 1931 as the world’s
then-tallest building – a title it held for nearly 40 years – no
one would have envisioned trying to transport a car up in the
original elevators. But in 1965, a prototype Mustang convertible
was sliced into three main sections plus windshield so that the
sections would fit into those elevators.
“Like all good craftsmen, our team is measuring twice and
cutting once to make sure we can get this Mustang up in the
elevators,” said Dave Pericak, Mustang chief engineer. “Like the
team that did this in 1965, the current crew visited the Empire
State Building before starting and took careful measurements of its
new elevators and doors before cutting up the car.”
The 2015 Mustang is nearly seven inches longer and four inches
wider than its ancestor, making the task of transporting it up even
more challenging. Working from computer engineering data, team
members preparing the display car have found just the right places
to make the cuts so everything can be loaded onto custom-made racks
that can be rolled into the elevators.
Once everything is uncrated and transported up 86 floors, the
technicians will have less than six hours to reassemble the
sections into a complete car that will be on display above
Manhattan.
“It is a privilege to celebrate the new Ford Mustang, to bring
together our two iconic brands, and to make new history with Ford,”
said Empire State Realty Trust Chairman, President and CEO Anthony
E. Malkin. “The Empire State Building and Ford Mustang are both
historic innovators – today, as in the past.”
Visitors to the Empire State Building observation deck can see
the new Mustang convertible for 54 hours from 8 a.m. to 2 a.m.,
April 16-17.
2015 Ford Mustang
The all-new Mustang is the most advanced version yet of the
iconic pony car, offering more advanced driver-assist technology
than any other car in its class. The sleek new design of Mustang
fastback and convertible is backed up by world-class performance
from a range of available engines, including a new turbocharged
EcoBoost® 2.3-liter and an upgraded 5.0-liter V8 with more than 420
horsepower. The new Mustang goes on sale later this year. In
addition to state-of-the-art connectivity systems, Mustang features
available track apps, launch control and more.
Ford Mustang was revealed to the world with a television
advertising campaign on the evening of April 16, 1964, before being
shown to the public at the New York World’s Fair on April 17. The
car officially went on sale that day, and Ford dealers accumulated
a record 22,000 sales and orders that first day on the way to more
than 418,000 sales in the first year and 1 million sales in less
than two years. Over the past five decades, more than 9 million
Mustangs have been sold.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to
antenna), the Empire State Building, owned by Empire State Realty
Trust, Inc., is the “World’s Most Famous Office Building.” With new
investments in energy efficiency, infrastructure, public areas and
amenities, the Empire State Building has attracted first-rate
tenants in a diverse array of industries from around the world. The
skyscraper’s robust broadcasting technology supports all major
television and FM radio stations in the New York metropolitan
market. The Empire State Building was named America’s favorite
building in a poll conducted by the American Institute of
Architects, and the Empire State Building Observatory is one of the
world’s most beloved attractions as the region’s #1 tourist
destination. For more information on the Empire State Building,
please visit www.esbnyc.com, www.facebook.com/empirestatebuilding,
@EmpireStateBldg, www.instagram.com/empirestatebldg,
www.youtube.com/esbnyc or www.pinterest.com/empirestatebldg/.
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real
estate investment trust (REIT), owns, manages, operates, acquires
and repositions office and retail properties in Manhattan and the
greater New York metropolitan area, including the Empire State
Building, the world’s most famous office building. Headquartered in
New York, New York, the Company’s office and retail portfolio
covers 8.4 million rentable square feet, as of December 31, 2013,
consisting of 7.7 million rentable square feet in 12 office
properties, including seven in Manhattan, three in Fairfield
County, Connecticut and two in Westchester County, New York; and
approximately 623,000 rentable square feet in the retail portfolio.
The Company also owns land at the Stamford, Connecticut
Transportation Center that supports the development of an
approximately 380,000 rentable square foot office building and
garage and has an option to acquire two additional Manhattan office
properties encompassing approximately 1.5 million rentable square
feet of office space and over 150,000 rentable square feet of
retail space at the base of the buildings.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140324006451/en/
Ford Motor CompanyAngie Kozleski,
313.218.8203akozlesk@ford.comorEdelman on behalf of ESRT/ESBMatthew
Frappier, 212.277.3786matthew.frappier@edelman.com
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