>2015 Lincoln MKC, the brand’s first small premium utility,
provides compelling starting point for informative, entertaining
dialogue at Chicago Symphony Orchestra about sound and the harmony
of design
>Soo Kang, interior design chief, Lincoln Motor Company, and
James Smelser, veteran horn player for the Chicago Symphony
Orchestra, explored the two disciplines as a string quartet
provided an elegant background
>Using balance, harmony, rhythm and tempo to create an
emotional connection is common to luxury automotive design and
great music
Luxury automotive design creates a symphony of the senses. The
look. The feel. The emotional connection that forms when art and
science are executed at a high, crafted level.
The 2015 Lincoln MKC, the brand's first
small premium utility, is engaging the senses through a tour of
cities this spring. On Tuesday, May 13, Soo Kang (left), interior
design chief, The Lincoln Motor Company, and James Smelser (right),
lead musician and French horn player for the Chicago Symphony
Orchestra, discussed the role sound plays in their respective
disciplines. Vanessa Moss, vice president of orchestra and building
operations, moderated the discussion at the Chicago Orchestra's
Symphony Center. The evening included a special performance by the
Civic Orchestra String Ensemble. Photo credit: Getty Images for The
Lincoln Motor Company.
On Wednesday at the Symphony Center, the final stop on the
“Lincoln MKC: Engage Your Senses” tour explored how luxury
automotive design and classical music use balance, harmony, tempo
and emotion to create stunning pieces.
Soo Kang, interior design chief for The Lincoln Motor Company,
and James Smelser, horn player with nearly 30 years’ of service
with the Chicago Symphony Orchestra, led an informative,
entertaining dialogue moderated by Vanessa Moss, vice president for
orchestra and building operations.
Kang has a particular appreciation of both disciplines – she is
a classically trained harpist who once considered a career in
music. Balance and harmony are key in both luxury automotive design
and music.
The Lincoln MKC is the brand’s first small premium utility.
Reflecting its target customer, who is younger, independent and
social, the interior is warm, open and inviting.
“In the Lincoln MKC interior, the big and small shapes play off
each other, just as with the big and small notes in a music piece,”
Kang said.
Kang, whose passion for interior design is rooted in the
opportunity to engage all senses to create an emotional connection,
favors clean, sleek and uncluttered design.
Quiet design, so to speak, free from visual noise.
Music is a key ingredient in Kang’s design and inspiration
process. Yo-Yo Ma — specifically the cellist’s Bach interpretations
— are especially important as she translates the inspiration into
functional three-dimensional forms.
The instrument panel in the Lincoln MKC, for example, is created
as one piece, which eliminates cutlines (visual noise) for a
cleaner, crafted appearance.
As interior design chief, Kang orchestrates several different
disciplines in addition to design, including engineering and color
and materials.
“The whole team has to be in rhythm; if someone misses a note,
the customer, or audience, if you will, notices. This can create
frustration or confusion,” Kang said.
An example of the harmony between engineering and design found
in the Lincoln MKC is the execution of the gear shift. Instead of a
traditional shifter, buttons are used. This opens up the center
area, adding visual appeal and more storage options while
delivering the expected functionality.
Complementing the design is a selection of rich materials.
Genuine open-pore wood trim, real metal and authentic leather are
available in the Lincoln MKC.
Developed specially for the Lincoln MKC, for example, is the
Deepsoft leather from Bridge of Weir. Deepsoft is naturally milled
leather, which enhances its natural grain. Combined with a light
finish, the result is a soft, buttery product associated with only
the most luxurious of leathers.
In addition to the many parallels between the two creative
processes, Smelser also sees the focus on the customer or audience
as key.
“As a musician, you have to know your audience and who you’re
playing for. The process starts with a concept, which begins in
individual practice, and then is carried into group practice before
the final performance,” he said.
Previously, the “Engage Your Senses” tour stopped in Miami for a
visit with celebrity chef Minerva Vazquez and then in Atlanta as
personal service was explored with key members from the staff of
the Mandarin Oriental Atlanta Hotel, including Janice Dempsey,
chief concierge, and Jennifer Wayland-Smith, spa director.
The third stop, Washington, D.C., highlighted design with Rob
Brown and Todd Davis of Brown Davis Interiors LLC at Long View
Gallery.
Next was a visit to Boston near the Leonard P. Zakim Bunker Hill
Memorial Bridge, which explored designing grace under pressure with
Miguel Rosales, president and principal designer of Rosales &
Partners. Audrey O’Hagan, past president of the Boston Society of
Architects, moderated the discussion at the Boston Museum of
Science.
The all-new 2015 Lincoln MKC is scheduled to be on sale in
Lincoln showrooms this summer.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. The Lincoln Motor
Company is in the process of introducing four all-new vehicles
through 2016. For more information about The Lincoln Motor Company,
please visit media.lincoln.com or www.lincoln.com. Follow us on
Facebook at facebook.com/lincoln.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140514006828/en/
The Lincoln Motor CompanyStéphane Cesareo,
313.323.8917scesareo@lincoln.comorVanessa Bohlscheid,
646.496.2791vbohlsch@lincoln.com
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