Detroit Lions and Ford Motor Company Announce Quick Lane Bowl Game at Ford Field
26 Agosto 2014 - 4:30PM
Business Wire
- Ford Motor Company’s Quick Lane Tire
& Auto Center has been designated by the Detroit Lions as title
sponsor of an annual college football bowl game to be held at Ford
Field
- The Quick Lane Bowl will feature teams
from the Big Ten Conference and Atlantic Coast Conference
- The bowl game will air nationally on
ESPN, Dec. 26, 2014 at 4:30 p.m.
The Detroit Lions and Ford Motor Company announced today a
multiyear agreement designating Ford’s Quick Lane Tire & Auto
Center as title sponsor for an annual college football bowl game
held at Ford Field in Detroit. This year’s game is scheduled for
Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on
ESPN.
Tickets for the game are available for purchase at
quicklanebowl.com, the Ford Field box office (open Monday through
Friday, 10 a.m. to 6 p.m.) or by calling 877.212.8898.
“With a national platform to showcase the city of Detroit as
well as Southeast Michigan football tradition, it was important for
us to partner with an organization like Quick Lane who has a strong
local and national presence,” said Detroit Lions President Tom
Lewand. “We look forward to collaborating to institute a great bowl
game tradition at Ford Field for years to come.”
The Quick Lane Bowl will feature teams from the Big Ten
Conference and Atlantic Coast Conference. At the end of the college
football season, officials from both conferences will meet with
bowl officials to determine the best possible matchup and choose
their team representatives.
“We are delighted to have the opportunity to help kick off a new
football tradition,” said Frederiek Toney, vice president, Ford
Motor Company and president, Ford Customer Service. “With more than
700 Quick Lanes available in communities across the United States,
we’re hoping to continue to raise awareness among consumers about
the fast service, value and convenience our Quick Lane Tire &
Auto Center delivers.”
The Detroit Lions are only the second NFL team (after the
Houston Texans) to host and operate a college football bowl game.
The team’s entertainment division, DLI Entertainment, has promoted
multiple large-scale shows and events at Ford Field, including
seven consecutive sold-out Kenny Chesney concerts, Taylor Swift,
the 2003 Basketbowl, 2008 NCAA Men’s Basketball Regionals, 2009
NCAA Men’s Basketball Final Four and the 2010 NCAA Men’s Ice Hockey
Frozen Four.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 186,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
About Quick Lane
Ford’s Quick Lane Tire & Auto Centers offer routine vehicle
maintenance such as oil and filter changes, light repair services
including brake repair, and tire replacements on all vehicle makes
and models. Customers can visit www.quicklane.com to find a center
that is closest to them, print savings coupons and review
maintenance tips to keep their vehicle running at peak efficiency.
This site includes information on how to spot tire wear, how to
jump-start a battery and even a series of tips to improve a
vehicle’s fuel economy.
About the Detroit Lions
The Detroit Lions are a professional American football team
based in Detroit, Michigan. They are members of the North Division
of the National Football Conference (NFC) in the National Football
League (NFL), and play their home games at Ford Field in Downtown
Detroit. The team located to Detroit in 1934 and are the National
Football League’s fifth oldest franchise. The Detroit Lions most
recently made the NFL playoffs in 2011, when they finished with a
10-6 record. In addition to professional football, the Detroit
Lions have a very visible and active community relations role in
the Detroit area. With a focus on health and wellness and community
revitalization, the Lions have contributed $6.2 million through
philanthropic efforts since 1991. For more information visit
www.Detroitlions.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
www.facebook.com/ford
www.twitter.com/ford
Ford Motor CompanyElizabeth
Weigandt313.845.4147eweigand@ford.com
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