CHICAGO, June 16, 2014 /PRNewswire/ -- School's out for
the summer and the analysts at GrubHub, the nation's leading online
and mobile food-ordering company, were curious to learn what
parents across the country are ordering to keep kids happy and full
throughout the day. An analysis of orders placed across GrubHub's
restaurant network finds that kids' menu orders have shown
consistent growth of 40 percent each year since 2012, with 17
percent of takeout restaurants now offering a kids' menu
section.
The Most-Ordered Kids' Dishes – and Those Trending
Fast
With kids' menu orders consistently growing in both number and
frequency, data shows that traditional childhood favorites,
including chicken tenders, burgers, pizza and grilled cheese
sandwiches, remain the most commonly ordered kids' menu choices.
However, the analysis also found that the items with the highest
order growth in 2014 include French toast, at No. 1, and pancakes
at No. 4, indicating more interest in breakfast foods among kids
and parents.
Most Popular Kids' Menu
Items*
|
2014 Trending Kids' Menu Items**
|
1. Chicken Tenders –
19%
2. Burgers –
9%
3. Pizza –
7%
4. Grilled Cheese −
7%
5. Chicken Nuggets –
5%
6. French Fries –
5%
7. Spaghetti –
5%
8. Macaroni &
Cheese – 4%
9. Quesadilla –
4%
10.
Hot Dog – 3%
|
1. French Toast −
87%
2. Milk –
55%
3. Corn Dog –
46%
4. Pancakes –
31%
5. Chicken Parmesan –
22%
6. Spaghetti –
20%
7. Chicken Wings –
13%
8. Pizza –
10%
9. Macaroni &
Cheese – 10%
10.
Hot Dog – 10%
|
*Based on orders placed 5-13-2013
thru 5-12-2014.
**Percentage increase calculated by comparing year-over-year
order volume percentage.
Conversely, data shows that several food items are "out" with
kids this year. Peanut butter and jelly sandwich orders have
plunged 60 percent in popularity compared to last year. Ham and
cheese sandwich orders have slid 27 percent, and turkey and cheese
sandwich orders have dropped more than 16 percent compared to last
year. Also declining were mozzarella sticks, shrimp and fish
dishes.
"A combination of factors may explain the rise in kids' meal
takeout, including convenience, variety and time pressures," said
GrubHub Inc. President, Jonathan
Zabusky. "Year-over-year data shows that restaurants are
clearly catering more to busy parents by providing food options
that appeal to children, regardless of the cuisine. As a parent
myself, it's nice to know that many of my favorite restaurants
feature options that allow me to order a meal for the entire
family."
Where Do Parents Rely on Kids' Takeout?
As for the cities where kids' meals are being ordered most,
three Texas cities rank among the
top five, including Dallas,
Houston and Austin.
- Knoxville, Tenn.
- Dallas
- Houston
- Las Vegas
- Austin, Texas
- Raleigh, N.C.
- Nashville, Tenn.
- Orlando, Fla.
- Denver
- Greensboro, N.C.
Please check out GrubHub's Fact Sheet for additional kids'
takeout insights. To find takeout restaurants available in your
area, please visit GrubHub.com, and for more information on GrubHub
Inc., please visit http://media.grubhub.com.
About GrubHub Inc.
GrubHub Inc. (NYSE: GRUB) is the nation's leading online
and mobile food ordering company dedicated to connecting hungry
diners with local takeout restaurants. The company's online and
mobile ordering platforms allow diners to order directly from more
than 29,000 takeout restaurants in more than 700 U.S. cities and
London. Every order is supported
by the company's 24/7 customer service teams.
SOURCE GrubHub Inc.