--Sales turn sluggish after strength early in year

--Macy's, Kohl's miss expectations

--Results raise questions about back-to-school sales

(Updates with retailer information throughout)

By Karen Talley

U.S. retailers turned in soft sales for June, as momentum that was seen earlier in the year waned.

The less robust sales growth appears in part to be the result of warm weather purchases being made earlier than usual this year because of the unseasonably warm winter.

June also saw mixed weather and even steep promotions during the month did not bring out consumers in droves. There have also been signs of stress in the economy.

"Macroeconomic issues continue weighing, making the consumer more reluctant to spend," said Nancy Liu, retail strategist at Kurt Salmon. "This is going to give retailers pause for back-to-school selling."

The results were indeed soft when measured against robust buying that occurred earlier in the year, and back-to-school buying generally starts in late July and early August, with retailers depending on the spending for a big boost to their coffers.

The 18 retailers tracked by Thomson Reuters reported a 2.5% gain in June same store sales, the smallest monthly gain in almost 3 years, and compared with 7.7% growth a year ago. The retailers are up against the most difficult comparison in nearly five years, and edged past expectations for 2.4% growth.

Target Corp. (TGT) reported same-store sales rose 2.1% in June, near the low-end of its expected range and below analysts' expectations of 2.4%. Target said it remains on track to meet its second quarter sales and earnings goals. Target said same-store sales were strongest in its food and health and beauty segments, while its home and hardlines divisions saw declines in same-store sales. Regional performance was strongest in the Midwest and West but below company average in parts of the South.

Mid-tier department stores had a tough time. Macy's Inc. (M) had a rare miss, with same-store sales rising 1.2%, when 1.9% was expected. The retailer cited a "stagnant at best" macroeconomic environment and sales interruptions because of renovations at its Herald Square store in New York City, the company's biggest.

Rival Kohl's Corp. (KSS) reported a 4.2% drop in comparable-store sales, when a 3.2% decline was projected and said it sees second quarter earnings per share coming in at the low end of its previous guidance of 96 cents a share to $1.02 a share. Chief Executive Kevin Mansell said he was "encouraged" by improved sales in the latter part of the month as the retailer built inventory.

The high end remained resilient, with Nordstrom Inc. (JWN) posting an 8.1% increase in same-store sales when 4.7% was expected, and Saks Inc. (SKS) reporting a 6% rise when 4.7% was projected. Saks said strongest categories during the month included women's shoes, men's private brand, tailored clothing, and shoes; and cosmetics and fragrances.

Costco Wholesale Corp. (COST), a barometer of goods ranging from food to apparel, reported U.S. same-store sales excluding fuel rose 3%, when 3.5% was expected. The company said it was hurt by the timing of Independence Day, given last year the holiday fell on the first Monday of the July reporting period and pre-holiday shopping was captured in June. Costco said regions with the strongest sales included the Midwest and Northwest.

Off-price retailers were the only sector to lift guidance expectations, demonstrating the continued propulsion of the frugal consumer. TJX Cos. (TJX) posted a 7% increase in same-store sales, topping expectations of 4.2%, with the company saying customer traffic significantly increased in every division. TJX lifted its second-quarter and full-year outlooks to 52 cents a share to 53 cents a share, and $2.31 a share to $2.39 a share, respectively.

Ross Stores Inc. (ROST) reported same-store sales increased 7% in June, beating analysts' expectations of 4.8%. The company raised its second-quarter guidance to 77 cents a share to 78 cents a share amid above-plan sales and gross margin performance in May and June.

Gap Inc. (GPS) posted flat same-store sales, when a 0.1% rise was expected. All three North American divisions--Gap, Banana Republic and Old Navy--reported gains while international same-store sales dropped 14%. "We're pleased with our overall sales performance in June, especially the continued positive trend in our North America business," Chief Executive Glenn Murphy said.

Limited Brands Inc. (LTD) continued its streak, with the operator of Victoria's Secret and Bath & Body Works posting June same-store sales growth of 7%, more than double expectations for a 2.4% gain. The company's Victoria's Secret direct sales segment swung to a comparable store sales gain as other divisions including Bath & Body Works and Limited Brands saw smaller increases than the same period last year.

Department store Stage Stores Inc. (SSI) reported a 3.3% increase in comparable-store sales when 2.7% was expected. The company said sales were broad based, with cosmetics, footwear, home and gifts and men's categories exceeding the company average. Geographically, the Northeast, South Central, which includes Texas, and Southwest regions outperformed, the company said.

Teen retailer Buckle Inc. (BKE) posted its first same-store sales decline in two-and-a-half years, with its 2.5% decline coming in worse than the Street's expectations for sales to be flat.

--Victoria Stilwell contributed to this article

Write to Karen Talley at karen.talley@dowjones.com

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