The Limited-Edition Retail Concept Launches in Eight Markets
on May 12
SEATTLE, May 12, 2017 /PRNewswire/ -- goop, the modern
lifestyle brand founded by Gwyneth
Paltrow, is partnering with Nordstrom to bring goop's
coveted retail curation to Pop-In@Nordstrom in
select stores across the country and online. This is the
first-time goop is working with a major retailer in this
capacity, and the first-time goop has a concurrent retail
presence in multiple markets at once.
goop-In@Nordstrom features a mix of wellness-focused
products curated by the goop team, spanning across apparel,
accessories, beauty and home. Each shop is merchandised as an
enclosed living space, with furniture and design by 1stDibs and
custom Chinoiserie wallcoverings by Fromental.
Products include both goop's own lines of luxury skincare,
wellness, apparel and fragrance, as well as hand-picked items from
goop's digital shop. The buy aims to translate goop's holistic
approach to wellness into a tangible experience, with products
mostly fitting into one of three categories: what we put on our
bodies, what we put in our bodies and how we treat our bodies. This
is the first wellness-focused retail concept for both goop and
Pop-In@Nordstrom.
"We love how goop has created a lively community around
everything from zoodles to Zen," said Olivia Kim, Vice President of Creative Projects
at Nordstrom. "They have a way of conveying wellness concepts so
they are not only easy to understand, but also adopt and make a
habit into a ritual. Whether it's through health, fitness, or food,
or whatever is manageable through your day, integrating self-care
should be easy!"
"Our pop-ups have been an incredible opportunity to really
connect with our readers and shoppers across the country—this
partnership with Nordstrom allows us to provide that experience on
a heightened level of scale, touching new markets and shoppers in
the process," said Gwyneth Paltrow,
Founder and CEO, goop.
In recent months, wellness – historically one of goop's
most popular verticals – has become an even bigger focus for the
lifestyle brand. In March, goop launched their first
wellness product extension: a collection of vitamins created in
collaboration with four leading doctors. goop Wellness hit
over $100k in sales on launch
day. Recently, goop announced their first-ever
wellness summit, In goop Health, and a wellness-focused
content partnership with Conde
Nast.
Pop-In@Nordstrom is the retailer's ongoing series of themed
pop-up shops developed and curated by Kim, built on the notion of
discovery as a way to create energy, inspiration and disruption
throughout the retailer's highest profile stores. Each shop
transitions every four to six weeks in a new design to offer
exclusive finds under a unique theme, introducing new brands and
merchandise to keep customers coming back for a fun and compelling
shopping experience in stores and online.
goop-In@Nordstrom is in the following Nordstrom
store locations and online from May 12 to June 25:
- Downtown Seattle, Seattle, Wash.
- Bellevue Square, Bellevue, Wash.
- NorthPark Center, Dallas,
Texas
- The Grove, Los Angeles,
Calif.
- South Coast Plaza, Costa Mesa,
Calif.
- Michigan Avenue, Chicago,
Ill.
- CF Pacific Centre, Vancouver,
B.C.
- CF Toronto Eaton Centre, Toronto,
Ont.
- Nordstrom.com/POP
Link to Dropbox with all imagery HERE.
ABOUT GOOP
In 2008, Gwyneth
Paltrow launched goop, her highly successful
lifestyle platform dedicated to keeping its readership informed and
inspired with tightly curated content and products. goop's
expert tastemakers advise and contribute on everything from
fashion, wellness, and travel, to recipes, parenting, and cultural
issues. Pioneering the contextual commerce platform, goop
allows readers to shop with meaning. goop isn't simply a
website or weekly newsletter, it is an indispensable resource.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion
specialty retailer based in the U.S. Founded in 1901 as a shoe
store in Seattle, today Nordstrom
operates 354 stores in 40 states, including 122 full-line stores in
the United States, Canada and Puerto
Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and
two clearance stores. Additionally, customers are served online
through Nordstrom.com, Nordstromrack.com and HauteLook. The company
also owns Trunk Club, a personalized clothing service serving
customers online at TrunkClub.com and its seven clubhouses.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
ABOUT POP-IN@NORDSTROM
Launched in October 2013, Pop-In@Nordstrom is an ongoing
series of themed pop-up shops that transitions every four to six
weeks to offer a new shopping experience and batch of new, often
exclusive merchandise. Pop-In takes two forms: a shop curated
around a theme featuring brands across different product categories
(fashion, beauty, lifestyle, home/garden, sports/outdoors, etc.),
or a partnership with a single brand to bring "the world of" to
customers. Pop-In@Nordstrom was built on a monthly rotation to keep
customers coming back to discover new brands, new merchandise and
create a fun and compelling experience in stores and online. Each
shop features a mix of hand-picked merchandise spanning the
high/low price range, with price points often starting at
$5. Pop-In@Nordstrom was the first
initiative from the Nordstrom Creative Projects team, under the
direction of Olivia Kim (Vice
President of Creative Projects). In her role, Kim focuses on
creating energy, excitement, and inspiration throughout the
retailer's national locations. Pop-In@Nordstrom partnerships have
included: Alexander Wang, Aesop,
Warby Parker, Nike, VANS, Opening
Ceremony, Gentle Monster, Topshop/Topman, and rag & bone to
name a few.
Contact:
Anna Brown
206-637-1645
Anna.Brown@nordstrom.com
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SOURCE Nordstrom