SEATTLE, July 17, 2017 /CNW/ -- Leading fashion
specialty retailer Nordstrom, Inc. announces its 2017 Anniversary
Sale, launching this Friday, July 21
in the U.S. and Canada. The
company's biggest sale event of the year features brand-new
arrivals at super-sale prices for two weeks only – prices go back
up on August 7.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8053051-nordstrom-anniversary-sale-2017
THOSE WHO KNOW, GO
The Nordstrom Anniversary Sale
originated in the 1960's and is a one-of-a-kind sale – every July,
the company brings in new styles from highly sought-after brands
for men, women and kids. The retailer is committed to having a
unique breadth of offering from accessible to luxury price points
and the Anniversary Sale follows suit. It's the
ultimate sale with something for everyone in every
category: clothing, shoes, handbags, accessories, home and
beauty. The company hopes customers will experience a sense of
discovery finding a new brand or item as they shop the
sale.
Brands new to Anniversary Sale this year include Good American,
Good Man Brand, Cinq a Sept, ATM Anthony Thomas Melillo and J.
Crew, along with returning customer favorites like FRAME Denim, Rag
& Bone, Current/Elliot, Elizabeth & James, Ashley Graham
Lingerie, Nike, Stuart Weitzman and
more. The Anniversary Sale also features merchandise from
Topshop/Topman, Madewell and Charlotte
Tilbury which are available exclusively at Nordstrom.
"We're fortunate to have a terrific team of buyers who start
working with our merchandise partners months before the Anniversary
Sale begins," said Scott Meden,
Nordstrom Chief Marketing Officer. "Our partners know how important
this annual event is to our customers, so we're excited to be able
to bring in a fantastic assortment of new styles at reduced prices
that aren't available anywhere else."
BEAUTY EVENTS AND EXCLUSIVES
Nordstrom is hosting a
one-day Beauty Bash event on Saturday, July
22 in all U.S. and Canada
stores, featuring access to Anniversary beauty exclusives,
complimentary beauty consultations and applications, and a free
beauty tote with a $125 cosmetics
purchase.
For a daily dose of free samples, gifts with purchase and expert
tips, customers are invited to stop in during Glam Out Days –
taking place throughout the Anniversary Sale with more than 300+
beauty exclusives for every beauty fan.
MAKING SHOPPING EASY AND FUN
Nordstrom strives to
offer customers a seamless experience in store and online that
makes it easy to shop on their terms. The company hopes to make
Anniversary Sale the most convenient and fun sale ever with
services and experiences including:
- Buy Online, Pick-Up In-Store and Curbside Pickup
- Scan + Shop – allows customers to add items from the
Anniversary Sale catalog to their Nordstrom app with the click of
their camera icon
- Sneak-A-Peek Site Experience – allows customers to view all
Anniversary Sale merchandise before the sale begins
- Exclusive Snapchat Lens – Nordstrom teamed up with Snapchat to
create a custom lens for Anniversary Sale featuring real
accessories that are part of the event. To access, customers can
scan Snapcodes that are printed on coffee cups, catalogs, ad
materials and located in stores, unlocking the themed lens.
- Snapchat Geofilters – allow customers to share their location
from inside any full-line Nordstrom store using a special
filter.
BRAND AMBASSADORS
Nordstrom partnered with six
artists, designers and stylemakers as brand ambassadors for the
sale: Ashley Graham, model,
body activist, author and designer of Ashley Graham Lingerie;
Russell Wilson, co-founder of
Good Man Brand, entrepreneur, Super
Bowl Champion and Franchise NFL Quarterback; actor, singer, dancer
and author Taye Diggs;
actress and aspiring recluse Hana Mae
Lee; choreographer and dancer Keone Madrid (with wife and dance partner,
Mari); and artist and textile designer Kindah Khalidy.
The campaign features sale picks from brand ambassadors in the
Anniversary Sale catalog and online at
nordstrom.com/anniversarysale, as well as videos on Nordstrom.com
and the retailer's social platforms.
To download additional images and video, please visit
nordstrom.com/pressroom.
About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in
the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores
in 40 states, including 122 full-line stores in the United States, Canada and Puerto
Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and
two clearance stores. Additionally, customers are served online
through Nordstrom.com, Nordstromrack.com and HauteLook. The company
also owns Trunk Club, a personalized clothing service serving
customers online at TrunkClub.com and its seven clubhouses.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
CONTACT:
|
Anya
Pavlovic
|
|
Nordstrom,
Inc.
|
|
206.303.3015
|
View original
content:http://www.prnewswire.com/news-releases/starting-this-friday-the-nordstrom-one-of-a-kind-anniversary-sale-300488778.html
SOURCE Nordstrom, Inc.