NEW
YORK, Nov. 27, 2024 /PRNewswire/ -- This holiday
season, Nordstrom NYC's flagship on 57th Street will be immersed in
a world of wonder as part of the Wonder All the Way campaign
and display, The Blizz on 57th Street. This activation
celebrates the spirit of holiday magic and the timeless joy of
seeing the world through limitless wonder.
The festive takeover transforms the flagship to create both a
shopping destination and a visual spectacle, offering customers an
unforgettable seasonal experience. The Blizz on 57th Street
features a cast of larger-than-life inflatable characters
voiced by the legendary filmmaker and actor John Waters and the unmistakable voice of
actress Fran Drescher. These
inflatables, inspired by iconic fictional New York City staples, are an entertaining
visual treat for the whole family. The heart of the takeover is Mr.
Blizz, a charming inflatable presiding over the 57th Street
entrance, with a unique power to turn everyday objects and beings
into gigantic, lively characters such as Dimmy & Quaser, the
burnt out stars, Rose, Ruby & Violet, the chatty lipsticks,
Connor & Connie, the humble traffic cones and many
more.
The campaign is conceived by a collective of creative
visionaries led by Thom Bettridge,
editor in chief of i-D Magazine, Matthew
Mazzuca, former creative director of Barneys New York,
illustrator & animator Anthony
Ferrara, artist & production designer Desi Santiago, and long-time graphic designer
behind Balenciaga, Gian Gisiger, all
brought together by Justinian Kfoury
of Total Management.
"We are beyond excited to bring The Blizz on 57th Street to life
at the Nordstrom NYC flagship this holiday season," says Olivia
Kim, SVP of Creative Merchandising. "Nordstrom has always
strived to be a platform for discovery and we look forward to
infusing the joy of the holidays with the unique spirit of
New York, creating an
unforgettable experience to those who visit our flagship this
holiday. Partnering with this collective of New York based creatives and friends continues
to reinforce our commitment to this community."
Along with Mr. Blizz at the entrance, Nordstrom NYC's interior
is transformed with a cast of endearing and playful characters
including Pigeonthia, a mystical, fortune-telling pigeon providing
guests with insights into their futures. Wonder Ring, an
interactive token-operated machine dispensing whimsical rings that
correspond with each guest's fortune. Additionally, visitors are
guided through the experience with a treasure map featuring a
collect-them-all sticker book to find all the Blizzy creatures for
a chance to win exciting prizes. The cast of Mr. Blizz's friends
offer delight and surprise around every corner, embodying the magic
of the holiday season where possibilities feel boundless.
Nordstrom NYC will also welcome back the ever-popular
Santa Snow Show starting on
November 29th through December 24th,
with daily performances featuring special characters throughout the
store. Santa will be available to take 'elf-ies' with children on
lower level 2.
The Blizz on 57th Street will be on display at the
Nordstrom NYC Men's & Women's stores starting today through
January 5th, 2025. This experience at
Nordstrom NYC will captivate hearts and imaginations alike, making
this holiday season unforgettable for visitors of all ages.
Blizz on 57th Street Hero Characters
- Mr. Blizz is the embodiment of the fizzy blizzy
substance that powers this holiday activation. He presides over the
57th street entrance spreading holiday cheer and good vibes.
- Pigeonthia (voiced by John
Waters) is a savvy New York
pigeon who has gained the power to tell the future. He announces
his presence with bombastic incantations and offers guests fortunes
connecting to different characteristics including chaos, kindness,
glamor, courage, prudence and friendship.
- Wonder Ring (voiced by Fran
Drescher) is a lost engagement ring that presides over the
coin-operated ring machines, which contain rings corresponding to
the fortunes given by Pigeonthia.
Blizz on 57th Street Speaking and Supporting
Characters
- Dimmy (voiced by John
Waters) & Quasar (voiced by Fran Drescher) are burnt out stars who want to
chill.
- Rose (voiced by John
Waters), Ruby, & Violet (voiced by Fran Drescher) are chatty lipsticks who hang out
and gossip.
- Connor (voiced by John
Waters) & Connie (voiced by Fran Drescher) are humble department store cones
who might be worried someone might slip or step in the wrong
place.
- Fritz the Friendly Pretzel (voiced by John Waters) is the nice big softy that pays
saccharine compliments to passersby.
- Fifi The Foulard (voiced by Fran
Drescher) is the forgotten scarf that doesn't remember
anything.
- Drizzle The Anxious Umbrella (voiced by John Waters) is the lonely umbrella that is
ready to complain to anyone who will listen.
- Smolder (voiced by John
Waters) & Schmutzi (voiced by Fran Drescher) are rough and ready New York smoke stacks that have been around
the block a few times.
- Carla The Carrot (voiced by Fran
Drescher) is preparing for her first acting gig as a
snowman's nose.
- Supporting Characters include: Macintosh, The Littlest Big
Apple, The Blizzy Fizzies, The Candy Canes, Jasmine, Vetiver, Wanda
The Watch.
PHOTOGRAPHY CREDIT
Jack Koto and Connie Zhou
VIDEOGRAPHY CREDIT
Jacob Hiss
Download assets here
NORDSTROM NYC
Men's
Store: 235 West 57th Street
Women's Store: 225 West 57th Street
ABOUT NORDSTROM
At Nordstrom, Inc. (NYSE: JWN),
we exist to help our customers feel good and look their best. Since
starting as a shoe store in 1901, how to best serve customers has
been at the center of every decision we make. This heritage of
service is the foundation we're building on as we provide
convenience and true connection for our customers. Our
interconnected model enables us to serve customers when, where and
how they want to shop – whether that's in-store at more than 350
Nordstrom, Nordstrom Local and Nordstrom
Rack locations or digitally through our Nordstrom and Rack
apps and websites. Through it all, we remain committed to leaving
the world better than we found it.
PRESS CONTACT
NORDSTROM | PR Consulting
nordstrom@prconsulting.net
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SOURCE Nordstrom