The brownish gray wood stain anchors the
new collection of expertly curated exterior paint and stain
colors.
SANTA
ANA, Calif., April 16,
2024 /PRNewswire/ -- Today, Behr Paint Company debuts
its 2024 Exterior Stain Color of the Year: Tugboat, a delicate
blend of brown and gray tones offering a timeless finish with a
charming nautical appeal suited to ease into any design style. The
versatile stain color enhances the natural beauty of wood grain,
while providing protection on exterior surfaces that will not
only elevate the aesthetic of outdoor spaces but stand the test of
time.
"Our 2024 Exterior Stain Color of the Year provides a new
perspective on color for exterior wood stains, adding both
character and freshness to projects," said Erika Woelfel, Vice President of Color and
Creative Services at Behr. "With a timeless finish, Tugboat's
versatile brownish gray color provides organic beauty to make any
outdoor space feel like a safe harbor."
Behr's Exterior Stain Color of the Year headlines the brand's
first-ever Curb Appeal Collection, a curated set of 30 go-to
exterior paint, exterior stain, and spray paint colors to support
consumer confidence during the color selection process. The curated
collection provides a variety of colors for any project scale,
whether consumers are looking to give their home an entire exterior
refresh or looking to make a big impact with a small project, like
painting their front door or trim.
Behr's Exterior Stain Color of the Year and Curb Appeal
Collection work in tandem to solve one of consumers' biggest
painting pain points, as many DIYers struggle with color paralysis
when selecting hues, particularly for the exterior of their homes.
In fact, according to a recent study conducted by Behr
Paint[1], more than half (55%) of homeowners say color
selection is the biggest hurdle when it comes to starting a home
exterior project and 75% of homeowners look for color
inspiration before starting home exterior projects.
"We recognized the challenge consumers are constantly facing
when it comes to the color selection process—especially for
exterior projects," said Andy Lopez,
the Head of Marketing at Behr. "By offering a collection of curated
colors in a diverse product offering, we aim to provide consumers
with the confidence they need to select a color and complete their
exterior projects with ease."
The 2024 Exterior Stain Color of the Year is available
exclusively at The Home Depot in a variety of BEHR® products
including the #1 rated exterior stain, according to a leading
independent consumer publication, BEHR PREMIUM® Solid Color
Premium Waterproofing Exterior Stain, as well as BEHR PREMIUM®
Semi-Transparent Waterproofing Exterior Stain, BEHR PREMIUM®
ADVANCED DECKOVER®, BEHR® Solid Color House & Fence Wood
Stain, and BEHR® DECKPLUS®.
To learn more about Tugboat and the Curb Appeal
Collection, visit behr.com/2024staincoty.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest
manufacturers of paints, primers, decorative finishes, stains,
surface preparation and application products for do-it-yourselfers
and professionals in the United
States, Canada, and
Mexico. The Santa Ana, Calif.-based company, and maker of
the most trusted paint brand in America* BEHR®, along with the
KILZ® and WHIZZ® brands, are dedicated to meeting the project needs
of DIYers, designers and professional paint contractors with an
unwavering commitment to quality, innovation, and value. For more
information, visit Behr.com. Professional paint contractors and
designers can visit Behr.com/Pro to learn about products, color
tools and services. Behr Paint Company is a subsidiary of Masco
Corporation (NYSE: MAS).
*Behr received the highest numerical score in the proprietary
Lifestory Research 2022-2024 America's Most Trusted® Paint Brand
study.
CONTACT: behrdiy@mbooth.com
Behr and the Behr logo are registered trademarks
of Behr Process LLC.
1 Behr commissioned an online survey among n=1,007
American homeowners 18 years of age and older. Data is balanced
across age, gender, race/ethnicity, and region. The survey was
fielded between March 20-28, 2024.
The margin of error (MOE) for the total sample is +/- 3 percentage
points.
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SOURCE Behr Paint Company