Panasonic Opens Doors of Its Living in HD Community to Connect and Inspire
17 Dicembre 2008 - 2:30PM
PR Newswire (US)
New Social Networking Site Encourages Consumers to Learn and Share
How Technology Can Bring Families Closer Together SECAUCUS, N.J.,
Dec. 17 /PRNewswire-FirstCall/ -- Panasonic, a market and
technology leader in High Definition consumer and digital
electronics products, today launched a new online social networking
community -- http://www.livinginhd.com/ -- inspired by the
company's successful Living In High Definition Family program. The
interactive forum is designed to inspire ideas and spark
conversation among people across the country, including current
Living in HD Family program participants, through videos, photos,
project ideas and community dialogue. Visitors to
http://www.livinginhd.com/ will have the opportunity to share their
personal experiences of how technology has enriched their lives and
learn how to maximize their enjoyment of High Definition products
from others who have posted their experiences. Members new to the
community will benefit from the real-life expertise of participants
in Panasonic's ongoing Living in HD Family program. To date, 44
diverse families from across the United States have already begun
experiencing life in High Definition with a full suite of
interconnected High Definition products including VIERA Flat Panel
HDTV's, home theater systems, Blu-ray Disc players, LUMIX digital
cameras and HD camcorders. The site already includes posts and
video clips generated by these families which share their insights,
opinions and advice about how easy, fun and satisfying it is to use
HD technology in everyday life. "Panasonic's new Living in HD Web
site is an evolving community inspired by the original families in
our LiHD program that teaches and motivates visitors to use
technology more creatively in their everyday lives," said Bob
Greenberg, vice president of brand marketing for Panasonic. "And
with the digital switch only two months away, the site is also a
valuable resource to talk to and learn from real people, not
technicians, about how to get the most from your HD products by
using them in new and exciting ways." The site is organized into
eight sections. "Come Together" showcases member profiles.
"Inspirational Ideas" provides a wide range of project ideas and
entries created by the LiHD families to "ignite your creative
spark." The "How-To" section features member videos and posted tips
that provide answers to frequently asked questions about how to get
the most out of HD products. "Talk It Out" includes discussion
forums on a variety of topics, from organizing and sharing online
photo albums to the best programs for families to watch in HD. This
section also has an extensive FAQ list with more answers to a wide
range of topics including how to join the LiHD community, what to
know before buying HD products, and specifics about different HD
product categories. "HD Gear" provides information about
Panasonic's HD product line as well as a link to purchase products.
"Community Buzz" is home to the community blog; this section also
enables viewers to take a virtual tour of the Panasonic Living in
HD Mobile Tour, and shares tour dates and locations across the
country. "We Are" includes a description of the community and links
to create an account or apply to become a Living in HD household.
In addition to encouraging people to join the Living in HD online
community, Panasonic is continuing to accept applications to
participate in its Living in HD family program. Launched in August
2007, the Living in HD program was created to understand how
people's lives will change as they become aware of the full
potential of High Definition products. This program has become a
strategic hub for HD consumer product development at Panasonic.
"The High Definition Era is in its infant stages globally and we've
only begun to scratch the surface of its incredible potential,"
said Greenberg. "As a leader in the development of High Definition
technology, we created the LiHD program as a way to directly engage
the people HD will impact the most - consumers - and apply our
learnings from them into the development of interconnected products
that truly deliver the best and most impactful HD experiences for
people." Panasonic is continuing to increase the number of
participating families in the program from its current 44. Anyone
interested in participating in the program can apply online at
http://www.livinginhd.com/hd/app/registerForm.htm. About Panasonic
Consumer Electronics Company Based in Secaucus, N.J., Panasonic
Consumer Electronics Company (PCEC), a market and technology leader
in High Definition television, is a Division of Panasonic
Corporation of North America, the principal North American
subsidiary of Panasonic Corporation (NYSE:PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations.
Panasonic is pledged to practice prudent, sustainable use of the
earth's natural resources and protect our environment through the
company's Eco Ideas programs. Information about Panasonic products
is available at http://www.panasonic.com/. Additional company
information for journalists is available at
http://www.panasonic.com/pressroom. DATASOURCE: Panasonic CONTACT:
Blayne Murphy, Cohn & Wolfe, +1-212-798-9763, , or Chris De
Maria, Panasonic, +1-201-348-7182, Web Site:
http://www.livinginhd.com/ http://www.panasonic.com/
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