Panasonic Develops Super High-Efficient Thin-Profile Plasma and LCD HDTV Displays
08 Gennaio 2009 - 12:30AM
PR Newswire (US)
Prototypes On Display At 2009 International CES LAS VEGAS, Jan. 7
/PRNewswire-FirstCall/ -- Panasonic, the industry and technology
leader in HDTVs, has developed new thin-profile display panel
technologies for both Plasma (PDPs) and LCD HDTVs, achieving
further advancements in picture quality and environmental
performance. These prototypes will be featured at the 2009
International Consumer Electronics Show (CES) this week. The newly
developed NeoPDP technology has been incorporated into two types of
PDPs. The first is a super high-efficiency 42-inch PDP that
achieves triple luminance efficiency, while reducing the power
consumption to 1/3 of the 2007 models*(1) yet achieving the same
brightness. The second is an ultra-thin 50-inch PDP just 8.8 mm
(approximately 1/3 inch) in profile*(2). This ultra-thin panel
delivers the world's highest moving picture resolution*(3) of 1080
lines. Panasonic's newly-developed NeoLCD technology is integrated
into a super energy-efficient 90kWh per year 37-inch LCD panel,
that achieves moving picture resolution*(3) of 1000 lines, close to
that of a PDP. It has the lowest energy consumption of any LCD HDTV
in the world*(4), cutting the energy requirement almost in half
compared to the previous model. With the growth of digital
broadcasting services worldwide, the flat-panel TV market has been
rapidly increasing and is expected to exceed half of the global TV
demand in the fiscal year 2008 ending March 2009. The TV market is
expected to continue its growth with the increase of digital
broadcasting, the increased popularity of flat panel TVs,
continuing need for replacement TVs and increased demand for
business, educational and medical applications. As people's
awareness of the need to improve the environment increases, it is
vitally important that TVs be designed with their impact on the
environment in mind. Panasonic's newly developed technologies have
achieved the world's highest level picture quality as well as
exceptional environmental performance through energy conservation
and thin panel design in both PDPs and LCDs. Panasonic names these
technological developments "NeoPDP(eco)" and "NeoLCD(eco)". By
taking advantage of the vertically integrated business model for
PDPs and LCDs, Panasonic continues to accelerate its technology
development, according to characteristics of each device, in order
to facilitate the continuing evolution of flat-panel VIERA TVs and
to respond to the ever-diversifying needs of its global customers.
About NeoPDP As Plasma is a self-illuminating device - capable of
adjusting luminance levels according to scene brightness - it is
inherently advantageous in both picture quality and environmental
performance. PDP TVs deliver dynamic contrast, high moving picture
resolutions, true-to-life color reproduction, a wide viewing angle
and energy efficiency. In 2006, Panasonic led the world in
eliminating lead from PDP panels. With a thorough review of
fundamental technologies, Panasonic developed and unveiled
revolutionary NeoPDP panels at 2008 International CES, including
panels with double energy-efficiency*(5), a 24.7 mm (less than one
inch) super-thin full-flat PDP, and an ultra-large 150-inch PDP.
Panasonic continues to refine its base technologies. Employing
newly developed materials, such as discharge gas and phosphor for
electron generation source has improved discharge efficiency and
cell structure. The introduction of a new circuit drive method has
cut the electricity loss to one third and enabled low-voltage
drive. The triple luminance efficiency technology has reduced the
number of components and enabled a higher integration of
components. As a result, the technology has been incorporated into
a 42-inch Full HD PDP. Further advancements made to the panel
structure and circuit layout have lead to an even thinner profile.
While a full HD PDP has a moving picture resolution of more than
900 lines, the newly developed drive technology and materials to
shorten the afterglow have attained the world's highest moving
resolution of 1080 lines, realizing precise reproduction of full HD
programs of any speed without loss of detail. Panasonic's new
50-inch HD PDP is just 8.8mm (approximately 1/3 inch) deep, with
superb picture quality and thin panel design. The super-thin panel
also allows users more setup flexibility including wall mounting
and suspension from the ceiling. And with the WirelessHD-based
transmission system, setup flexibility can be enjoyed even further.
With a wide viewing angle, high contrast ratios, and newly achieved
moving resolution of 1080 lines, PDP picture viewing is further
enhanced for all types of settings. About NeoLCD IPS alpha LCD
panels provide a high light transmission rate and low power
consumption due to its panel structure. In addition, these panels
feature high moving picture resolution and a wide viewing angle for
displaying images that are truly natural when viewed from any
angle. Adoption of the new IPS alpha panel with improved light
transmission rate*(6) and LED backlight driven by a unique
technology allows for local lighting control according to the
brightness of the picture scenes. With precise control, the panel
dramatically improves contrast with its tight black expression.
Moreover, this panel achieves exceptional energy saving performance
by cutting power consumption in half compared with the 2008
model*(7) and consumes only 90 kWh per year, which is the world's
lowest power consumption level. The unique high-speed drive
technology for LED backlight, developed by Panasonic, allows for
precise control with 1000 lines of moving picture resolution, far
exceeding the current models. As a result, the panel is capable of
reproducing fast-moving pictures with unparalleled clarity and high
contrast ratios that are close to that of PDP panels. About
Panasonic TVs Panasonic started its R&D of TV in 1935, and
began producing 17-inch black-and-white TVs in November 1952, the
industry's largest size at that time. Panasonic achieved production
of 300 millionth TV set in October 2008, which marks the 56th year
since the company began producing them in 1952, which made
Panasonic the world's first TV manufacturer to reach this level of
production. *1: Compared with Panasonic's TH-42PZ750SK *2:
Referring to thinnest part of TV profile *3: Moving picture
resolution indicates the motion display performance by number of
line which human eyes can recognize. (Measured by Advanced PDP
Development Center Corporation Method) *4: As of January 8, 2009,
compared within the 37-inch full high-definition class LCD TVs *5:
Compared with Panasonic's TH-42PZ750SK *6: 1.1 times better rate
compared with the conventional IPS Alpha LCD panel, 1.8 times
compared with LCDs of other methods *7: Compared with Panasonic's
TH-37LZ85 About Panasonic Panasonic Corporation is a worldwide
leader in the development and manufacture of electronic products
for a wide range of consumer, business, and industrial needs. Based
in Osaka, Japan, the company recorded consolidated net sales of
9.07 trillion yen (US$90.7 billion) for the year ended March 31,
2008. The company's shares are listed on the Tokyo, Osaka, Nagoya
and New York (NYSE:PC) stock exchanges. For more information on the
company and the Panasonic brand, visit the company's website at
http://panasonic.net/. DATASOURCE: Panasonic CONTACT: Chris De
Maria, Panasonic, +1-201-348-7182, , or Alix Dunn, Cohn &
Wolfe, +1-212-798-9795, , or Jeff Samuels, Panasonic,
+1-201-392-4571, Web Site: http://panasonic.net/
http://www.panasonic.com/
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