Panasonic Announces Creation of 3D Full HD Advanced Authoring Center in Hollywood
08 Gennaio 2009 - 12:30AM
PR Newswire (US)
New Center Will Accelerate 3D Blu-ray Format Setting, Development
and Commercialization With Eye Toward 3D Home Theater Products At
Retail By 2010 LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ --
Panasonic Corporation, a market and technology leader in HDTV,
announced today the creation of Panasonic Hollywood Laboratory
Advanced Authoring Center (PHL-AC) which will begin operations
effective February 1, 2009. The center, which will be located
within Panasonic Hollywood Laboratory (PHL) in Universal City, CA,
will accelerate 3D Full HD (3D FHD) Blu-ray format-establishment
and development and will work directly with Hollywood studios
providing 3D title development services for 3D FHD Blu-ray titles.
PHL-AC will feature a Plasma 3D Full HD home theater system, a
3D-ready digital cinema projector (Theatrical Dolby 3-D system)
with a 380-inch screen theater for 3D HD picture quality
evaluation, and a 3-D ready MPEG-4 AVC High Profile encoder.
Panasonic is demonstrating its 3D Full HD Plasma Home Theater
System (3D FHD) this week at CES 2009. The system made its world
debut in Japan at CEATEC 2008 last October to rave reviews.
"Panasonic recognizes that for 3D FHD to succeed, just like
Blu-ray, collaboration on research, development and production with
studios and content providers is absolutely essential," said Eisuke
Tsuyuzaki, Managing Director of Panasonic Hollywood Laboratory.
"Panasonic is working assiduously, with the cooperation of the
Hollywood studios, to promote the 3D FHD system through
standardization activities of the 3D format from the Blu-ray Disc
Association (BDA). The creation of the new PHL Authoring Center
will enable Hollywood to start trial production and ultimately
create commercially available 3D FHD titles to realize a new window
into reality, and elevate the level of High Definition
entertainment that consumers can enjoy in their own homes. We
expect 3D FHD to become a reality by 2010." About Panasonic
Hollywood Laboratory Established in 2001, Panasonic Hollywood
Laboratory has been developing Video Compress technology for film
content, Blu-ray standardization, and Blu-ray authoring technology
together with major Hollywood Studios. PHL's work in advancing the
picture quality of AV equipment has earned it critical acclaim. PHL
is producing high-resolution and high quality Blu-ray Discs using
the MPEG-4 AVC High Profile encoder developed by PHL itself or the
BD-Java authoring system developed by Panasonic R&D. More than
100 of the leading Blu-ray Disc titles have been released by PHL,
some of which have garnered major Hollywood technical awards*.
About Panasonic Based in Secaucus, NJ, Panasonic Corporation of
North America markets a broad line of digital and other electronics
products for consumer, business and industrial use. The company is
the principal North American subsidiary of Panasonic Corporation
(NYSE:PC), and the hub of Panasonic's U.S. branding, marketing,
sales, service and R&D operations. Information about Panasonic
and its products is available at http://www.panasonic.com/.
Additional company information for journalists is available at
http://www.panasonic.com/pressroom. * Award Winning Blu-ray Disc
Titles 2008 DVDA Excellence Awards (Digital Hollywood - May 2008)
-- Excellence in Video Encoding: Fantastic 4 Rise of the Silver
Surfer -- Excellence in Advanced Interactivity: Pirates of the
Caribbean 2 -- Excellence in Menus & Presentation: Pirates of
the Caribbean: At World's End -- Excellence in TV Disc: Prison
Break (Season One) -- Excellence in Game Disc: Independence Day
Home Entertainment Critics Awards (Home Entertainment Summit in
June 2008) -- Best Blu-ray Theatrical Title: Pirates of the
Caribbean: At World's End DATASOURCE: Panasonic CONTACT: Chris De
Maria, , +1-201-348-7182, , or Jim Reilly, +1-201-392-6067, , both
of Panasonic; Alix Dunn, Cohn & Wolfe, +1-212-798-9795, Web
Site: http://www.panasonic.com/
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